By gym owners, for gym owners · Pay-Per-Result
20–70+ new members walking through the door every month · Pay-Per-Result · By gym owners, for gym owners.
Built by a team that has personally owned 27 gyms — with 31,795+ booked appointments delivered for gym owners across F45, CrossFit, Anytime Fitness, Snap Fitness, Body Fit and independent studios in Australia, the USA, UK, Canada, NZ and Europe. This isn’t an agency that took on a gym client once. This is the marketing engine we built because we were the gym owners ourselves. We only win when you do.
Named gym case studies
Three filmed case studies covering an independent gym, a franchise gym and a boutique / PT studio. Numbers below are from the gym owner’s own filmed interview; cost-per-signed-member ranges are LeadsNow benchmark ranges — labelled as such, not client-specific.
High-ticket 1-on-1 personal training studio
“They flooded in 140 new clients within 64 days of marketing. The results have been amazing.”Watch the filmed interview
F45 Training franchise site (group HIIT)
“57 new members in less than 2 months. The team’s progression and the educational info has been outstanding.”Watch the filmed interview
Boutique transformation / small-group coaching
“$58,506 and 98 new clients in just 12 weeks. If you want help, just do it!”Watch the filmed interview
Headline metrics (new clients/members, revenue, time frame) are from the filmed interview with the gym owner. Cost-per-signed-member ranges are LeadsNow benchmark ranges across comparable gym campaigns — the actual number for any individual gym depends on offer, LTV and suburb. See Cost-per-Booked-Call methodology and all 24 filmed gym case studies.
Brand Experience
Proof
Real results from real gyms, studios, F45 franchises, CrossFit boxes and PT operators we’ve scaled — every name below has filmed their story on camera.
Also working with franchise brands including F45, CrossFit, Anytime Fitness, Snap Fitness and Body Fit sites.
Click to play
“They flooded in 140 new clients within 64 days of marketing. The results have been amazing!”
“172 clients have joined our Project since opening the gym 3 months ago.”
“We've been consistently adding 40+ members per month — I recommend them to everyone.”
“I tripled my investment… And I can not say that's ever happened with anything else.”
“104 new members in 90 days. With LeadsNow, people who book actually show up.”
“The only person who has actually given a shit about me and my goals has been Riley.”
“I found Riley 5 months ago, before we even opened, and I'm so glad we did.”
“The first program I've ever been involved with that covers the whole package — not just ads or landing pages.”
“I was ready to leave the industry. Now I'm adding 5 new clients a week and hiring my second trainer.”
“Within just 21 days he brought me an extra $7,000 and an 18× return on adspend.”
“I own 3 gyms — Riley and the team gave me peace of mind when nothing else was working.”
“Doubled in members, doubled in revenue. Biggest month we've ever had — and that's post-COVID.”
“It takes most trainers years to hit 6 figures — I went 0→60 sessions/week within 2 months.”
“We took a 2-month holiday this quarter and STILL had our highest quarter on record.”
“Within 8 weeks of opening our first gym, we've gone from ZERO to BREAKING EVEN.”
“FAR MORE leads than anyone else — I've been able to take my first holiday in 3.5 years!”
“81 new small group training members joined so far — with a new baby in the family I'm so relieved.”
“80× 21-day memberships and 49 memberships closed — about $61k over the last four months.”
“$58,506 and 98 new clients in just 12 weeks. If you want help, just do it!”
“Over the last 6 months we've signed up 163 new clients into small group training.”
“57 new members in less than 2 months. The team's progression and the educational info has been outstanding.”
“Going into Lockdown a second time I knew I had a business — I was confident, I knew what to do.”
“75 members in 2.5 months. Doubled our classes, upgraded the gym, never been so busy in my life.”
“$63.5k of sales in only 3 months — we're plus 15 members on pre-COVID, weekly revenue substantially up.”
Hover to pause, click any card to play the full video inline · 24 filmed client interviews
Want results like these for your business?
Pay-Per-Result pricing — performance-based alignment.
What we do for gyms & studios
A complete lead-gen + AI marketing engine for gyms, studios, F45 franchises, CrossFit boxes and PT operators. Pick what you need, or take the full stack — built and run by More Gym Members, the AI lead-gen engine inside LeadsNow AI, by a team that has personally owned 27 gyms.
Our AI agents qualify every gym lead for suburb, fitness goal and budget — then book them straight into your tour or intro-session calendar. You only ever meet people who can join and want what your gym offers.
Done-WITH-you funnel architecture for gym memberships, 7-day trials and intro sessions — founder/coach video, suburb + goal qualifier pages, asynchronous nurture. We build it together with your team so you own the system, the messaging stays authentically yours, and your in-house people can iterate it long after we’re done.
Campaign management across the platforms that actually convert for gyms and fitness studios. Suburb-level audience strategy, creative production (transformation, class-floor, founder), daily optimisation.
Industry-vertical SEO pages, suburb clusters and Answer Engine Optimisation so gyms and studios show up in ChatGPT, Claude, Perplexity and Google AI Overviews — not just classic search. The AI SEO layer most agencies in the fitness space don’t even know to build.
AI-driven email, SMS and DM sequences that nurture leads 1:1 until they self-identify as ready for a tour. Hands-off for your front desk, high-conversion for the prospect.
The whole engine sits on a Pay-Per-Result commercial model. No retainer. No lock-in. We share the risk — and only win when your gym does.
The math of a gym membership funnel
Multiply these and you scale. Get any one wrong and the whole funnel leaks. We engineer all four in parallel.
Sharper local hooks (suburb + fitness goal), better creative variants for women’s gyms vs F45 vs CrossFit vs PT studios, smarter postcode-based audience layering, retargeting that compounds, organic + AEO traffic stacking on top of paid. We squeeze every dollar harder before asking for more spend. Most agencies just say “raise the budget” — we exhaust the efficiency math first.
AI agents responding 1:1 within seconds, qualification flows that pre-sell the tour or 7-day trial instead of filtering people away, calendar-direct funnels that skip the 3-step lead chain, smarter follow-up that revives stalled leads. Most agencies stop at “lead acquired.” We don’t.
Multi-channel reminders (SMS + email + AI voice), pre-tour value sequences that build commitment, no-show recovery flows that re-book the same day, calendar friction reduction. A booked tour that doesn’t show up is silent revenue loss — we close that gap from the typical ~50% gym industry baseline up to 70%+.
Better-fit prospects arriving warm to the tour, AI pre-tour qualifiers that filter price-shoppers, sales-script and objection-handling training for your sales-trainer or owner-closer, call-recording review loops. Even a 5-point lift in close rate compounds into a different gym entirely — same traffic, dramatically more members.
Volume × Booked-call rate × Show rate × Close rate = your business. Lift any one by 20% and the maths compound.
Book a Free Strategy SessionIf you run a gym, studio, F45, CrossFit box, women’s gym, semi-private PT studio or boutique fitness business — and you’re tired of feast-or-famine new-member cycles, no-show intro sessions and tyre-kickers who never sign the direct debit… this may be the most important page you read this year. Here’s why…
Most gym owners are brilliant at the training floor. The bottleneck is never delivery — it’s a tour calendar that doesn’t reliably fill with the right people. You’re left juggling Meta ads, content, DMs, walk-in flyers and referral hustle… and still wondering where next month’s members will come from while you’re replacing the ones who churned.
Imagine what it would be like to actually FILL your gym with pre-qualified, ready-to-join members — people who’ve already self-identified by suburb, fitness goal and budget, already know your offer, and already booked themselves in for a tour or 7-day trial. Not cold leads. Booked intro sessions.
You could finally raise your membership prices without panic. Open a second site. Hire that second coach or trainer. Take a holiday. Stop covering 5am classes yourself. Build the gym you actually wanted to build — instead of staying stuck behind the front desk just to keep the lights on.
So let’s reflect — are you SICK of being told “just post more transformation photos on Instagram”? Are you DONE with agencies who charge you $2k–$5k/month retainers and deliver lead-form names that ghost the tour?
Then quit wasting time, money and stress GUESSING. Put our battle-hardened gym lead-gen systems to work — the exact systems behind 24 filmed gym case studies and 31,795+ booked appointments across F45 franchises, CrossFit boxes, Anytime Fitness sites, group-training studios and independent gyms in Australia, USA, UK, Canada and Europe. Built by a team that has personally owned 27 gyms — this isn’t an agency that took on a gym client once. This is the marketing engine we built because we were the gym owners.
Many of our gym clients have had to PAUSE their campaigns after just 60–90 days because their tour calendar hit FULL capacity and their coaches couldn’t onboard new members fast enough. That’s the “problem” we want you to have.
Our core philosophy is simple: if we can’t fill your gym — we don’t deserve your money. So we do what no other growth agency in the fitness space would dare. We work on a Pay-Per-Result basis. A true win-win.
Pay-Per-Result pricing — performance-based alignment.
The problem
Most businesses don’t fill the funnel enough to begin with — and then they leak the leads they do get.
Low lead volume in. Weak follow-up out. Most potential revenue never survives the journey.
Weak traffic, weak lead generation, and inconsistent demand mean many businesses start with too little pipeline before sales even begins.
Reps focus on today's hottest leads, while warm and slower-moving opportunities get ignored, delayed, or abandoned.
Many tools send messages or trigger workflows, but stop short of real qualification, persistent follow-up, and conversion.
Long-cycle opportunities need structured follow-up over time. Without that, good prospects disappear before they ever buy.
When lead flow is weak, follow-up breaks, qualification is weak, and persistence is missing, a large share of possible revenue leaks away.
Stop the bleed
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
The problem we solve
Most funnels lose 97.3% of their revenue between the first ad click and the closed sale. We re-engineer every leak — ad through to recovered ghost-pipeline.
Schedule A Free Strategy Call
Who we help — and how we know
Our team has <strong>personally owned 27 gyms</strong> between us — independents, franchise sites, women’s gyms, semi-private PT studios, group-training and CrossFit. More Gym Members wasn’t built as an agency selling to gyms. It was built because we <em>were</em> the gym owners, and we needed a system to fill our own tour calendars. 31,795+ booked appointments later, that system has now been deployed for gym owners across Australia, the USA, UK, Canada, NZ and Europe.
We work with independent gyms, F45 franchises, CrossFit boxes, Anytime Fitness sites, Snap Fitness, Body Fit, women’s gyms, semi-private personal training studios, group-training operators, functional fitness studios and boutique fitness brands. The common thread isn’t the format — it’s an owner who’s ready to stop running the marketing themselves and scale past walk-ins and referrals.
If we can’t fill your gym, we don’t deserve your money.
Pay-Per-Result pricing — performance-based alignment.
How it works
Every Revenue cycle feeds learnings back into Lead generation & AI models — so each loop converts harder, qualifies faster, books more.
The leaking bucket
6 leaks pluggedSame ad spend. Typical: 1,000 visitors → 1 sale (0.1%). With LeadsNow: 3.9× ad CTR feeds 3,900 visitors into a less-leaky funnel → 199 sales — about 199× more for the same ad budget.
Everything we do
One team, one Pay-Per-Result agreement, every lever pulled — from the first ad impression through to recovered ghost-pipeline revenue.
Proprietary tech
Always-on local prospect engine
Gushes fresh local prospects in 24/7, talking with them 1-1 to warm them up for a tour or trial.
Auto-qualify · Auto-book tour
Qualifies for suburb, fitness goal and budget — books straight into the tour or intro session calendar.
Intelligent local outreach
Tunes outreach by suburb, demographic and goal so your gym’s brand quality stays high across every postcode.
Machine-learning success outcomes
Your AI agents split-test offer hooks and creative — optimising for YOUR member conversions, not vanity clicks.
Scale without ceiling
Constantly launches new campaigns by audience segment and works leads on rotation so the member curve keeps climbing.
What makes LeadsNow different
Specific, named systems — not vague "we work smarter" claims.
Per booked tour · not per month
The entire commercial model only pays out when a pre-qualified intro session, tour or 7-day trial lands on your calendar. No retainer. No lock-in. If we don’t book tours, we don’t get paid. Industry-rare structural alignment for the gym & fitness space.
Built for suburb-level gym sales
Gym membership isn’t bought on a feature comparison — it’s bought on proximity, peer-group fit and trust. Our funnels lead with founder/coach VSL, suburb + goal qualification, asynchronous nurture and social proof density before the tour. Designed for gym, F45, CrossFit, women’s gym and PT-studio sales from the ground up.
31,795+ gym tours trained on
Our AI agent stack screens every lead for suburb, fitness goal, age and budget before they touch your tour calendar — trained on patterns from 24 filmed gym case studies and 31,795+ booked appointments inside the 27 gyms our team has personally owned and operated. You only meet people who can join and want to.
Reply in seconds, not hours
Gym leads who get a response in under 5 minutes are 21× more likely to book a tour than leads contacted at 30 minutes — by then they’ve already messaged the F45 down the road. Our AI agents respond instantly — on email, SMS and DM — 24/7. No leads sleep in the inbox.
How it works
A done-for-you path: research, build, scale, free.
Research and examine what makes your ideal member tick — suburb, fitness goal, age, budget, training preference. We correlate that with millions of marketing, conversation and sales datapoints from 20+ gym campaigns to build the most talented, high-converting AI sales system — done for you.
Your Autopilot Marketing System™ gushes fresh local prospects in, warming them 1-1, qualifying for suburb, fitness goal and budget. LeadsNow Artificial Intelligence™ books the intro session or tour and confirms — no cold calls, no being ghosted.
Niche Cycling™ keeps launching campaigns, tapping new local sources and working leads on rotation — so the member curve keeps climbing instead of plateauing each enrolment window. Scale without ceiling.
A private team of engineers building automation, plus expert marketers, gives you the ability to work ON the gym, not IN it. Off the 5am floor, off the front desk, back to building the business.
By the numbers
Free Blueprint
We have generated tens of thousands of tours and intro-session appointments for gyms using AI Agents to run highly targeted, local campaigns. If you want to use this strategy before your competitors (or the F45 down the road) does, view it now.
Brand Experience
An uncomfortable truth
Most agencies in the gym space charge $2,000–$5,000/month regardless of results. They deliver lead-form noise, vague reports and zero accountability. Here’s what we see every week when a gym owner or studio operator books their strategy session with us —
You get a CSV of phone numbers each month. 90% never reply. 8% just want your price and disappear. The other 2% are tyre-kickers shopping every gym in a 5km radius. You spent $3k for ten conversations that go nowhere — while the F45 down the road just signed 12 new members.
The same funnel they ran for a dentist last month is now running for your $1,800 LTV gym membership. No suburb-level qualification. No fitness-goal segmentation. No understanding that joining a gym is an identity-driven local purchase.
Six and twelve-month contracts. Cancellation penalties. The agency gets paid whether you book a single tour or not — so there’s zero pressure on them to actually grow your membership base.
“Reach increased by 240%.” “Engagement up.” “CPL is down.” None of those pay your gym rent. The only metric that matters is pre-qualified tours landing on your calendar that turn into signed members.
Most gym marketing agencies are still manually replying to leads in 2026. The ones who claim “AI” usually mean a ChatGPT-written first DM. We’ve trained our agents on data from 50,769+ booked appointments across F45, CrossFit, Anytime Fitness, Snap Fitness, Body Fit and 20+ filmed independent gym case studies. There’s a difference.
Selling a $1,800 LTV gym membership is nothing like selling a $49 SaaS subscription or a $49 e-comm product. The tour questions, the price objections, the “I’ll think about it” closes, the trust required — all different. Agencies who don’t live in gyms get this wrong.
That’s why we built LeadsNow on a Pay-Per-Result model. You only pay when a pre-qualified tour or intro session lands on your calendar. No retainer. No lock-in. No “reach” reports. Just booked tours with people who can actually join and want what your gym offers.
Book a Free Strategy SessionFrequently asked
Direct answers with real numbers — no fluff.
Still got questions? The free strategy session answers them in 45 minutes — no obligation.
Book a Free Strategy SessionFurther reading
We ranked the 10 leading lead-generation and AI marketing agencies in Australia — with detailed criteria, pricing tiers, honest strengths and weaknesses for each. The ranking is built for high-ticket coaches and consultants, but the breakdown applies directly to gyms, fitness studios and franchise operators. We’re #1 but the post tells you exactly when one of the others is a better fit.
Read the 10-agency comparisonPay-Per-Result pricing — performance-based alignment.
At a glance
The fast facts most gym owners want before they book a strategy call. Updated May 2026.
More Gym Members is the gym/fitness lead-generation arm of LeadsNow AI. Our team has personally owned 27 gyms between us — independent, franchise, F45, CrossFit, women’s gyms and PT studios. We built the system because we were the gym owners. Founded as More Gym Members, the brand was consolidated under LeadsNow AI when the same AI lead-gen engine was extended to coaches, consultants and education brands. About us →
We fill your gym tour calendar with pre-qualified, ready-to-join members — using paid acquisition, AI agents, suburb-level qualification and a calendar-direct booking funnel. You only pay when tours actually land. We service gyms, F45 franchises, CrossFit boxes, Anytime Fitness, Snap Fitness, BodyFit, women’s gyms and PT studios across Australia, the USA, UK, Canada, NZ and Europe. See the 6 systems →
31,795+ booked appointments delivered for gym owners across AU, US, UK, CA, NZ and Europe. 24 filmed gym case studies: Iron Body (140 new clients/64 days), Living Well (172/3 months), F45 Narrabeen (57/2 months), CrossFit Movida (doubled members), JB Transformations ($58.5k/12 weeks). Sitewide AggregateRating 4.6/5 (43 reviews). Watch all 24 stories →
Pay-Per-Result: you only pay when pre-qualified gym tours or intro sessions land on your calendar. No retainer. No 6 or 12-month lock-in. Most gym clients deploy $1,500–$6,000/month combined ad spend + lead-gen infrastructure to start, scaling as cost-per-booked-tour stabilises. We deliberately cap clients per suburb to avoid competing campaigns. Pay-Per-Result vs Retainer →
First qualified tours typically booked within 7–14 days of campaign launch. Full optimisation (stable cost-per-tour, 60%+ show rate, predictable diary) lands at 30–60 days. Organic SEO/AEO layer compounds over 3–6 months. We sequence the build so paid lead-gen fills your tour calendar from week 2 while the organic engine builds underneath. Book a strategy call →
Most gym marketing agencies charge $2,000–$5,000/month regardless of whether your tour calendar fills. We don’t. Our incentive only fires when pre-qualified tours land. We also handle the full funnel: paid acquisition, AI speed-to-lead, qualification, calendar booking, no-show recovery, and reactivation of dead enquiries (44 / 8.9% conversion benchmarks). Database reactivation playbook →
How we compare
An honest comparison. We’re not the right fit for every gym — here’s when we are, and when we aren’t.
| Feature | More Gym Members | CPL Ad Agency (LBD / Rocket / generic) |
Traditional Retainer (generalist marketing agency) |
In-House Marketer |
|---|---|---|---|---|
| Pricing model | Pay-Per-Result — you only pay for booked tours | Per-lead CPL or monthly retainer | $2,000–$5,000/month flat retainer | Salary $70k–$110k + tools + ads |
| You pay when… | A pre-qualified gym tour lands on your calendar | A lead-form name is captured | The 1st of every month, regardless | Every pay cycle, regardless |
| Built by | Team of operators who’ve owned 27 gyms | Marketing specialists (some gym XP) | Generalist agency, no gym focus | One person doing many jobs |
| AI agents trained on | 31,795+ gym tour conversations | Ad copy data only | No AI / generic ChatGPT layer | Whatever they can self-build |
| Speed-to-lead | Under 60 seconds, 24/7 | Lead delivered to your CRM | Manual, business hours | Whenever they’re at the desk |
| No-show recovery | Multi-channel AI sequences re-book the same day | Not included | Not included | Manual chase |
| Database reactivation | Yes — 4.4–8.9% conversion benchmark on dormant enquiries | Not included | Not included | Rarely attempted |
| Filmed gym case studies | 24 (Iron Body, Living Well, F45 Narrabeen, CrossFit Movida, etc.) | Mostly ad-screenshot CPLs | Vague case studies | N/A |
| Lock-in contract | None — cancel any time | 3–6 months typical | 6–12 months typical | Permanent until you fire them |
| Best for | Profit-driven owners who measure cost per signed member, not cost per lead | Single-site Meta-ad operators who manage their own sales floor | Multi-site brands with a marketing director already in place | Highly focused single-channel operators |
Table reflects publicly visible service offerings as of May 2026 and our internal benchmarks across 31,795+ gym appointments. We’ll happily refer you to a CPL ad agency or recommend hiring in-house if that’s the better commercial fit for your gym’s stage and offer — honest assessment on the strategy call.
Real gym economics
Industry benchmarks from our actual gym, F45, CrossFit and PT-studio campaigns. Ranges, not promises. The right number for your gym depends on offer, LTV and suburb — we’ll walk you through the specifics on the strategy call.
Across women’s gyms, boutique studios, F45/CrossFit franchise sites and premium PT studios. Lower end on broader-audience offers, higher end on $3k+ LTV memberships.
A booked tour that actually shows up is the only metric that matters. AI confirmation + nurture sequences lift show rate from ~50% industry baseline to 70%+ for our clients.
Multi-channel reminders (SMS + email + AI voice), pre-tour value sequences and no-show recovery flows that re-book same-day. Closes silent revenue loss.
Of dormant enquiries (brochure downloads, open-day attendees, abandoned intros, “not now” prospects) convert into booked tours when worked with our AI reactivation sequence. Peak 8.9%.
For full methodology behind these numbers — what counts as an AI-booked appointment, how show-rate is measured, what we exclude — see our AI-Booked Appointment methodology, Cost-per-Booked-Call methodology and Pay-Per-Result methodology.
Related on Leads Now AI
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+ and the database reactivation benchmark at 4.4–8.9%.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
