Caleb Ormsby runs 6 Pack Bootcamp. Over 4 months with LeadsNow he ran 80 × 21-day kickstarter memberships and converted 49 of them into ongoing memberships — approximately $61,000 in collected revenue. That’s a 61% kickstarter-to-membership conversion rate, which is more than double what most bootcamps achieve, and roughly $15,250/month in new front-end revenue compounding on the back end.
The situation
Bootcamps live and die on the 21-day-to-membership conversion. Get 80 kickstarters in and convert only 15 — most bootcamps’ reality — and you’ve broken even on ad spend at best. Get 80 in and convert 49 and you’ve built a real business. Caleb needed the second number.
How it works
How an AI sales agent books your appointments
Six channels feed in
Outbound email, SMS, voice and social — plus inbound search and AI referrals from our own AI SEO and chat agents.
Your list or CRM
Outbound starts from data you already own — past enquiries, dormant customers, or a targeted prospect list.
Qualified against your rules
Budget, timing and fit are checked before anything reaches your team, using criteria you set.
Booked into your calendar
Only qualified prospects reach the booking step, so your closers spend their time selling.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
What we did
1. 21-day kickstarter funnel designed to convert, not just enrol
The kickstarter wasn’t a discount race — it was structured as the first 21 days of the real membership, with onboarding, sales touchpoints and an offer architecture built to convert.
2. AI qualification at the front gate
Every kickstarter applicant was qualified by AI in seconds, so the 80 who enrolled were buyers, not freebie collectors.
3. Multi-channel nurture across the 21 days
SMS, email and AI-voice sequences during the kickstarter drove attendance, results and the membership conversation at the right moment.
4. Sales-script consulting for the conversion call
The day-19 conversion conversation was scripted and refined directly with Caleb’s team, which is where the 61% conversion rate comes from.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The results
$61k over four months, 49 ongoing members, and a 61% kickstarter conversion rate. The annualised run-rate of that pace is roughly $180k/year in front-end revenue alone, with the ongoing membership revenue compounding on top quarter after quarter.
Client quote
“80× 21-day memberships and 49 memberships closed — about $61k over the last four months.” — Caleb Ormsby, 6 Pack Bootcamp
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Takeaway for bootcamp operators
Bootcamps are not won at the ad. They’re won at the conversion conversation on day 19 of the 21-day kickstarter. Get qualification right at the gate and the conversion script right on day 19, and your kickstarter-to-membership rate doubles — which doubles the entire business’s economics without spending an extra dollar on ads.
If you run a bootcamp and your kickstarter-to-membership conversion is under 40%, see our bootcamp playbook or book a strategy session.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.