Pay-Per-Result Enrolment Engine · ASQA-aware · RTOs, Course Creators & Training Providers
Australia’s Pay-Per-Result education marketing agency for RTOs, course creators, training companies, tutoring brands, universities and TAFEs. We help education businesses generate, qualify, nurture and book <strong>ready-to-enrol student conversations</strong> — using AI agents, paid acquisition, CRM automation and conversion systems — with pricing aligned to real booked enrolment opportunities, not vague retainers or lead lists. 50,769+ AI-booked appointments delivered (with named education clients Foundr, SheSells.online and Lambda Academy). No retainers. No lock-in.
At a glance
The fast facts most education founders, course creators, RTO directors and L&D heads want before they book a strategy call. Updated May 2026.
LeadsNow AI is an Australian Pay-Per-Result education marketing agency for RTOs, online course creators, training companies, tutoring brands, universities and TAFEs. Named education clients include Foundr, SheSells.online and Lambda Academy. We’re ASQA-aware: every campaign treats VET/RTO compliance as a non-negotiable input, not a clean-up afterthought. About us →
We fill your enrolment-call calendar with pre-qualified, ready-to-enrol student conversations — using paid acquisition, AI agents, course-fit qualification, CRM automation and conversion systems. You only pay when qualified enrolment calls land. We service RTOs, course creators, training providers, tutoring brands, universities and TAFEs across AU, USA, UK, CA and Europe. See the systems →
50,769+ AI-booked appointments delivered across coaches, education brands and high-ticket service firms. Featured education partners: Foundr (online course publisher, 100k+ students), SheSells.online (high-ticket sales training), Lambda Academy (RTO/tech education). Sitewide AggregateRating 4.6/5 (43 reviews). See client stories →
Pay-Per-Result: you only pay when pre-qualified enrolment calls or course-fit conversations land on your calendar. No retainer. No 6 or 12-month lock-in. Most education clients deploy $2,000–$8,000/month combined ad spend + lead-gen infrastructure to start, scaling as cost-per-enrolment-call stabilises. Pay-Per-Result vs Retainer →
First qualified enrolment calls typically booked within 7–14 days of campaign launch. Full optimisation (stable cost-per-call, 60%+ show rate, predictable diary) lands at 30–60 days. Organic SEO/AEO layer compounds over 3–6 months. We sequence the build so paid lead-gen fills enrolment calls from week 2 while the organic engine builds underneath. Book a strategy call →
For RTOs and VET providers, all marketing claims, lead-form copy and outbound AI scripts are written ASQA-aware — no guaranteed-outcome claims, no misleading qualification framing, accurate fee/length disclosure, and clean handling of subsidised vs fee-for-service messaging. We review every campaign against ASQA marketing guidance before launch. ASQA compliance approach →
Who we serve
The exact ICPs we run campaigns for, with the named partner brands and qualification logic that maps to each.
Cert III/IV, Diplomas, Advanced Diplomas across aged care, childcare, business, IT, trades, fitness. ASQA-aware ad copy, fee/funding disclosure, eligibility pre-qualification, USI handling and AVETMISS-ready CRM data flow. Funded vs fee-for-service routing baked in.
Self-paced cohorts, $500–$5,000 high-ticket courses, masterminds. Application-funnel + AI qualifier + booked sales conversation. Built for Kajabi, Teachable, Thinkific, Circle and ClickFunnels stacks.
$3,000–$25,000 sales-training, leadership-training and B2B-skills programs. Pre-call qualifier, decision-maker filter, calendar-direct booking, AI confirmation + no-show recovery. Discovery calls only with people who can actually buy.
HSC/VCE/ATAR prep, primary literacy/numeracy, language schools. Parent-decision-maker targeting, suburb-level routing, year-level qualification, in-person vs online preference handling and trial-class booking automation.
Degree, postgrad, micro-credential, exec-ed and pathway recruitment campaigns. International vs domestic routing, ATAR/IELTS pre-qualification, course-fit AI conversation and faculty calendar handoff. CRICOS-aware where applicable.
L&D consultancies, corporate enablement firms, EdTech SaaS, edu non-profits, scholarship campaigns and bootcamps. If you sell to learners, parents-of-learners, or B2B buyers of training — we’ve probably run a comparable funnel.
ASQA-aware marketing
If you’re a Registered Training Organisation, marketing compliance is a real risk surface — not a tick-box. We treat ASQA marketing guidance as a hard input to the funnel.
No “guaranteed job”, “guaranteed enrolment”, “100% pass” copy. Outcome language stays specific, evidence-based and properly qualified.
Subsidised vs fee-for-service messaging routed cleanly. Funding eligibility (where applicable) treated as a qualification filter, not a hook.
AQF level, course code, duration, delivery mode and entry requirements presented accurately. No conflating Cert III with a degree.
Every campaign — ad copy, landing pages, AI agent scripts, SMS — reviewed against ASQA marketing guidance before traffic flows.
LeadsNow AI is a marketing service provider, not a legal or compliance advisor. RTOs remain responsible for their own compliance posture. Our role is to make compliance the easier path inside the funnel, not a clean-up exercise after the fact.
How we compare
An honest comparison vs the agencies most often shortlisted by RTOs and education brands in Australia.
| Feature | LeadsNow AI | Social Garden | SearchMax | MAPS Marketing | LOOK Education |
|---|---|---|---|---|---|
| Pricing model | Pay-Per-Result — only when enrolment calls land | Retainer / CPL | SEO retainer | Retainer + ad spend | Retainer + brand fees |
| You pay when… | A qualified enrolment call lands on your calendar | A lead/form is captured | Monthly, regardless | Monthly, regardless | Monthly, regardless |
| AI agents (voice + SMS) | Yes — under-60-second speed-to-lead, 24/7 | Limited / partner | No | No | No |
| ASQA-aware RTO campaigns | Yes — ASQA marketing review baked in | Yes (higher-ed bias) | Limited | Yes | Yes |
| Course creator / Foundr-style | Yes — Foundr, SheSells.online, Lambda | Mostly tertiary | No | No | Brand work only |
| Tutoring / K–12 | Yes — parent-decision-maker funnels | Limited | Limited | No | Limited |
| No-show recovery | Multi-channel AI re-book sequences | Not included | Not included | Not included | Not included |
| Database reactivation | Yes — 4.4–8.9% conversion on dormant leads | Not included | Not included | Not included | Not included |
| Lock-in contract | None — cancel any time | 3–12 month typical | 6–12 months | 3–6 months | 6–12 months |
| Best for | Education businesses who measure cost per enrolled student, not cost per lead | Large universities & brand campaigns | Pure-SEO RTOs already running paid in-house | Mid-tier RTOs wanting full-service retainer | Brand-led independent schools |
Comparison reflects publicly visible service offerings as of May 2026. Each agency above has genuine strengths — we’ll honestly refer if the better fit is one of them. Pay-Per-Result is the right pricing structure when the buyer-side question is “will this engine fill our enrolment calendar profitably?” rather than “who manages our brand presence?”.
Real education funnel economics
Industry benchmarks from our actual RTO, course-creator, tutoring and high-ticket-training campaigns. Ranges, not promises. The right number for your program depends on tuition, LTV, segment and ASQA framing — we’ll walk through the specifics on the strategy call.
Across Cert III RTOs, $500–$5k online courses and $10k+ high-ticket training. Lower end on broader-audience VET courses, higher end on premium training/cohort programs.
A booked, qualified call with a real decision-maker. AI pre-qualification + multi-channel reminders lift show rate from ~50% industry baseline to 60–75% for our clients.
Multi-channel reminders (SMS + email + AI voice), pre-call value sequences and no-show recovery flows that re-book same-day. Closes silent enrolment-pipeline loss.
Of dormant enquiries (info-pack downloads, open-day attendees, abandoned applications, “not now” prospects) convert into booked enrolment calls with our AI reactivation sequence. Peak 8.9%.
For full methodology behind these numbers — what counts as an AI-booked appointment, how show-rate is measured, what we exclude — see our AI-Booked Appointment methodology, Cost-per-Booked-Call methodology and Pay-Per-Result methodology.
What we do for education brands
A complete student-enrolment engine built for RTOs, course creators, training companies, tutoring brands and education providers. Pick what you need, or take the full stack — built and run by an ASQA-aware AI marketing agency specifically for the education and enrolment space.
Our AI agents qualify every prospect for fit, budget and intent — then book them straight into your calendar. You only ever talk to people who can afford and want what you sell.
Done-WITH-you funnel architecture for high-trust coaching sales — video sales letters, deep qualifier pages, asynchronous nurture. We build it together with your team so you own the system, the messaging stays authentically yours, and your in-house people can iterate it long after we’re done.
Campaign management across the platforms that actually convert for coaches and education founders. Creative production, audience strategy, daily optimisation.
Industry-vertical SEO pages, topical clusters and Answer Engine Optimisation so coaches and education founders show up in ChatGPT, Claude, Perplexity and Google AI Overviews — not just classic search. The AI SEO layer most agencies don’t even know to build.
AI-driven email, SMS and DM sequences that nurture leads 1:1 until they self-identify as ready. Hands-off for you, high-conversion for them.
The whole engine sits on a Pay-Per-Result commercial model. No retainer. No lock-in. We share the risk — and only win when you do.
The math of a high-ticket funnel
Multiply these and you scale. Get any one wrong and the whole pipeline leaks. We engineer all four in parallel.
Sharper offer hooks, better creative variants, smarter audience layering, retargeting that compounds, organic + AEO traffic stacking on top of paid. We squeeze every dollar harder before asking for more spend. Most agencies just say “raise the budget” — we exhaust the efficiency math first.
AI agents responding 1:1 within seconds, qualification flows that pre-sell the call instead of filtering people away, calendar-direct funnels that skip the 3-step lead-chain, smarter follow-up that revives stalled leads. Most agencies stop at “lead acquired.” We don’t.
Multi-channel reminders (SMS + email + AI voice), pre-call value sequences that build commitment, no-show recovery flows that re-book the same day, calendar friction reduction. A booked call that doesn’t show is silent revenue loss — we close that gap.
Better-fit buyers arriving warm to the conversation, AI pre-call qualifiers that filter tyre-kickers, sales-script and objection-handling support, call-recording review loops. Even a 5-point lift in close rate compounds into a different business entirely.
Volume × Booked-call rate × Show rate × Close rate = your business. Lift any one by 20% and the maths compound.
Book a Free Strategy SessionBrand Experience
If you run a education company, RTO or course-creator brand and you’re tired of feast-or-famine pipeline, slow enterprise sales cycles, and discovery calls with people who turn out to be tyre-kickers… this may be the most important page you read this year. Here’s why…
Most education founders are excellent at the work. The bottleneck is never delivery — it’s a pipeline that doesn’t reliably fill with decision-makers at companies that can actually buy your engagement. You’re left juggling LinkedIn posts, referral hustle, networking events and the occasional outbound campaign… and still wondering where next quarter’s six-figure engagement is coming from.
Imagine what it would be like to actually FILL your calendar with pre-qualified enrolment calls — sessions with real decision-makers at companies that already self-identified as a fit, already understand your value tier, and already booked themselves into your diary. Not lead-form noise. Booked enrolment conversations.
You could finally turn down the engagements you don’t want. Raise your day-rate without panic. Hire associates. Build the productised arm you’ve been planning for two years. Build the firm you actually wanted to build — instead of staying stuck as the partner who personally has to bring in every new client.
So let’s reflect — are you SICK of being told “just post more thought leadership”? Are you DONE with agencies who charge you $5k–$10k/month retainers and deliver MQLs that ghost the call?
Then quit wasting time, money and stress GUESSING. Put our battle-hardened lead-gen systems to work — the exact systems behind 50,769+ booked enrolment calls across coaches, education founders and high-ticket service firms in Australia, USA, UK, Canada and Europe.
Many of our education clients have had to PAUSE their campaigns after just 60–90 days because their pipeline hit FULL capacity for the quarter. That’s the “problem” we want you to have.
Our core philosophy is simple: if we can’t make you money — we don’t deserve yours. So we do what no other growth agency in the education space would dare. We work on a Pay-Per-Result basis. A true win-win.
Pay-Per-Result pricing — performance-based alignment.
The problem
Most businesses don’t fill the funnel enough to begin with — and then they leak the leads they do get.
Low lead volume in. Weak follow-up out. Most potential revenue never survives the journey.
Weak traffic, weak lead generation, and inconsistent demand mean many businesses start with too little pipeline before sales even begins.
Reps focus on today's hottest leads, while warm and slower-moving opportunities get ignored, delayed, or abandoned.
Many tools send messages or trigger workflows, but stop short of real qualification, persistent follow-up, and conversion.
Long-cycle opportunities need structured follow-up over time. Without that, good prospects disappear before they ever buy.
When lead flow is weak, follow-up breaks, qualification is weak, and persistence is missing, a large share of possible revenue leaks away.
Stop the bleed
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
The problem we solve
Most funnels lose 97.3% of their revenue between the first ad click and the closed sale. We re-engineer every leak — ad through to recovered ghost-pipeline.
Schedule A Free Strategy Call
Who we help
Our team combines proven direct-response marketing, AI-powered lead qualification and RevOps execution to fill education pipelines with pre-qualified enrolment calls — only paid for when meetings actually land.
We work with strategy education founders, management education founders, marketing education brands, technology and digital education founders, M&A and corporate-finance advisors, and boutique education brands. The common thread isn’t the speciality — it’s an engagement that sells for $3k+ and a partner who’s ready to scale past referrals.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
How it works
Every Revenue cycle feeds learnings back into Lead generation & AI models — so each loop converts harder, qualifies faster, books more.
The leaking bucket
6 leaks pluggedSame ad spend. Typical: 1,000 visitors → 1 sale (0.1%). With LeadsNow: 3.9× ad CTR feeds 3,900 visitors into a less-leaky funnel → 199 sales — about 199× more for the same ad budget.
Everything we do
One team, one Pay-Per-Result agreement, every lever pulled — from the first ad impression through to recovered ghost-pipeline revenue.
Proof
Real results from real education and high-ticket service businesses we’ve scaled — every name below has filmed their story on camera.
Also working with course creators & education brands including Foundr, SheSells.online and others.
“AI brought deals our sales team would have NEVER got… and helped close Millions $”
Click to play
Click to play
“They flooded in 140 new clients within 64 days of marketing. The results have been amazing!”
“172 clients have joined our Project since opening the gym 3 months ago.”
“We've been consistently adding 40+ members per month — I recommend them to everyone.”
“I tripled my investment… And I can not say that's ever happened with anything else.”
“104 new members in 90 days. With LeadsNow, people who book actually show up.”
“The only person who has actually given a shit about me and my goals has been Riley.”
“I found Riley 5 months ago, before we even opened, and I'm so glad we did.”
“The first program I've ever been involved with that covers the whole package — not just ads or landing pages.”
“I was ready to leave the industry. Now I'm adding 5 new clients a week and hiring my second trainer.”
“Within just 21 days he brought me an extra $7,000 and an 18× return on adspend.”
“I own 3 gyms — Riley and the team gave me peace of mind when nothing else was working.”
“Doubled in members, doubled in revenue. Biggest month we've ever had — and that's post-COVID.”
“It takes most trainers years to hit 6 figures — I went 0→60 sessions/week within 2 months.”
“We took a 2-month holiday this quarter and STILL had our highest quarter on record.”
“Within 8 weeks of opening our first gym, we've gone from ZERO to BREAKING EVEN.”
“FAR MORE leads than anyone else — I've been able to take my first holiday in 3.5 years!”
“81 new small group training members joined so far — with a new baby in the family I'm so relieved.”
“80× 21-day memberships and 49 memberships closed — about $61k over the last four months.”
“$58,506 and 98 new clients in just 12 weeks. If you want help, just do it!”
“Over the last 6 months we've signed up 163 new clients into small group training.”
“57 new members in less than 2 months. The team's progression and the educational info has been outstanding.”
“Going into Lockdown a second time I knew I had a business — I was confident, I knew what to do.”
“75 members in 2.5 months. Doubled our classes, upgraded the gym, never been so busy in my life.”
“$63.5k of sales in only 3 months — we're plus 15 members on pre-COVID, weekly revenue substantially up.”
Hover to pause, click any card to play the full video inline · 25 filmed client interviews
Want results like these for your business?
Pay-Per-Result pricing — performance-based alignment.
Proprietary tech
Always-on prospect engine
Gushes fresh prospects in 24/7, talking with them 1-1 to warm them up.
Auto-qualify · Auto-schedule
Qualifies for fit, budget and desire — books straight into the calendar.
Intelligent sales quality
Tunes outreach by country, industry and contact profile so brand quality stays high.
Machine-learning success outcomes
Your AI agents split-test and get smarter — optimising for YOUR conversions.
Scale without ceiling
Constantly launches new campaigns and works leads on rotation so the curve keeps climbing.
What makes LeadsNow different
Specific, named systems — not vague "we work smarter" claims.
Per booked call · not per month
The entire commercial model only pays out when a pre-qualified strategy call lands on your calendar. No retainer. No lock-in. If we don’t book calls, we don’t get paid. Industry-rare structural alignment.
Built for high-trust sales
High-ticket coaching isn’t bought on price comparison — it’s bought on trust. Our funnels lead with founder VSL, deep qualification, asynchronous nurture and proof density before the call. Designed for $3k+ offers from the ground up.
50,769+ appointments trained on
Our AI agent stack screens every lead for fit, budget and intent before they touch your calendar — trained on patterns from 50,769+ booked sales appointments. You only speak with people who can buy and want to.
Reply in seconds, not hours
Leads who get a response in under 5 minutes are 21× more likely to convert than leads contacted at 30 minutes. Our AI agents respond instantly — on email, SMS and DM — 24/7. No leads sleep in the inbox.
How it works
A done-for-you path: research, build, scale, free.
Research and examine what makes your ideal client tick. We correlate that with millions of marketing, conversation and sales datapoints to build the most talented, high-converting AI sales system — done for you.
Your Autopilot Marketing System™ gushes fresh prospects in, warming them 1-1, qualifying for fit, budget and desire. LeadsNow Artificial Intelligence™ schedules and confirms — no cold calls, no being ghosted.
Niche Cycling™ keeps launching campaigns, tapping new sources and working leads on rotation — so the lead curve keeps climbing instead of plateauing. Scale without ceiling.
A private team of engineers building automation, plus expert marketers, gives you the ability to work ON the business, not IN it. Cash without burnout.
By the numbers
Free Blueprint
We have generated tens of thousands of sales appointments using AI Agents to conduct highly targeted and extremely effective campaigns. If you want to utilize this strategy before your competitors do, view it now.
Brand Experience
An uncomfortable truth
Most agencies in the coaching space charge $3,000–$8,000/month regardless of results. They deliver lead-form noise, vague reports and zero accountability. Here’s what we see every week when a coach or education founder books their strategy session with us —
You get a CSV of email addresses each month. 90% never reply. 8% want to know your price and disappear. The other 2% are tyre-kickers. You spent $5k for ten conversations that go nowhere.
The same funnel they ran for a dentist last month is now running for your $10k coaching offer. No qualification depth. No high-trust nurture. No understanding that coaching is a trust-first purchase.
Six and twelve-month contracts. Cancellation penalties. The agency gets paid whether you book a single call or not — so there’s zero pressure on them to actually move your revenue.
“Reach increased by 240%.” “Engagement up.” “CPL is down.” None of those pay your rent. The only metric that matters is booked qualified strategy calls landing on your calendar that turn into sales.
Most agencies are still manually emailing leads in 2026. The ones who claim “AI” usually mean a ChatGPT-written first message. We’ve trained our agents on data from 50,769+ booked sales appointments. There’s a difference.
Selling a $10k coaching program is nothing like selling a $49/month SaaS. The discovery questions, the objections, the trust depth required — all different. Agencies who don’t live in coaching get this wrong.
That’s why we built LeadsNow on a Pay-Per-Result model. You only pay when a pre-qualified strategy call lands on your calendar. No retainer. No lock-in. No “reach” reports. Just booked sales calls with people who can actually afford and want what you sell.
Book a Free Strategy SessionFrequently asked
Direct answers with real numbers — no fluff.
Still got questions? The free strategy session answers them in 45 minutes — no obligation.
Book a Free Strategy SessionFurther reading
We ranked the 10 leading lead-generation and AI marketing agencies in Australia for high-ticket coaches and education founders — including six criteria, pricing tiers, honest strengths and weaknesses for each. We’re #1 but the post tells you exactly when one of the others is a better fit.
Read the 10-agency comparisonPay-Per-Result pricing — performance-based alignment.
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+ and the database reactivation benchmark at 4.4–8.9%.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
