Let's grow your business. 2 new positions just opened Saturday, 23 May. Book a free call today.

Brand Experience

Fit N Firm: $7,000 Extra and 18x ROAS in 21 Days
18 May, 2026

James Haupt runs Fit N Firm. In 21 days with LeadsNow he generated an extra $7,000 in revenue at an 18× return on ad spend. At 18× ROAS, every $100 James put into Meta came back as $1,800 in collected revenue. The implied monthly run-rate is roughly $10,000/month in new front-end revenue, and that’s before counting the multi-month value of the members who signed.

The situation

Most studio owners have been told that anything over 3× ROAS is “good” and anything over 5× is “great”. The numbers James was seeing before LeadsNow were nowhere near that — generic ad agencies tend to deliver 1–2× and dress it up. He needed a system that was honest about its maths.

What we did

1. High-ticket offer engineered for ROAS

The offer wasn’t a discount race — it was a paid kickstarter that pre-qualified for the full membership, which is what makes 18× ROAS arithmetically possible.

2. AI qualification on every lead

Every lead was qualified by AI within seconds — only buyers fitting the profile got onto the calendar.

3. Meta acquisition tuned to closed sales

The Meta build was optimised for signed members, not form fills. The algorithm gets dramatically smarter when you feed it the right signal.

4. Show-rate engineering

SMS + email + AI voice reminders kept show rate high — the unsexy mechanic that makes the rest of the maths work.

The results

$7,000 in 21 days at 18× ROAS is the kind of number most agency pitches promise and don’t deliver. Extrapolated, that’s a run-rate of roughly $10k/month in collected new revenue from ad spend that’s a fraction of that — and crucially, it’s reproducible month after month, not a one-off launch fluke.

Client quote

“Within just 21 days he brought me an extra $7,000 and an 18× return on adspend.” — James Haupt, Fit N Firm

Takeaway for studio operators

If your ad spend isn’t returning at least 5× cash-on-cash, the problem is almost never the ad creative — it’s the offer, the qualification, or the show rate. Fix those three and double-digit ROAS becomes achievable. The operator who can run at 18× ROAS can profitably out-spend a competitor stuck at 2× by nearly an order of magnitude — and will eventually own the postcode.

If you want to see what double-digit ROAS would look like in your numbers, see our high-ticket fitness playbook or book a 45-minute strategy session.

Related on Leads Now AI

The thesis behind everything we do

Why Pay-Per-Result is the only marketing pricing model that aligns the agency with you

Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →

1. Incentives align

The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.

2. Self-selecting shortlist

Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.

3. Cost cannot detach from revenue

Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.

4. No retainer trap

No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.

5. De-risks the pilot

Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”

6. Forces agency discipline

If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+ and the database reactivation benchmark at 4.4–8.9%.

The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →