James Haupt runs Fit N Firm. In 21 days with LeadsNow he generated an extra $7,000 in revenue at an 18× return on ad spend. At 18× ROAS, every $100 James put into Meta came back as $1,800 in collected revenue. The implied monthly run-rate is roughly $10,000/month in new front-end revenue, and that’s before counting the multi-month value of the members who signed.
The situation
Most studio owners have been told that anything over 3× ROAS is “good” and anything over 5× is “great”. The numbers James was seeing before LeadsNow were nowhere near that — generic ad agencies tend to deliver 1–2× and dress it up. He needed a system that was honest about its maths.
How it works
How an AI sales agent books your appointments
Six channels feed in
Outbound email, SMS, voice and social — plus inbound search and AI referrals from our own AI SEO and chat agents.
Your list or CRM
Outbound starts from data you already own — past enquiries, dormant customers, or a targeted prospect list.
Qualified against your rules
Budget, timing and fit are checked before anything reaches your team, using criteria you set.
Booked into your calendar
Only qualified prospects reach the booking step, so your closers spend their time selling.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
What we did
1. High-ticket offer engineered for ROAS
The offer wasn’t a discount race — it was a paid kickstarter that pre-qualified for the full membership, which is what makes 18× ROAS arithmetically possible.
2. AI qualification on every lead
Every lead was qualified by AI within seconds — only buyers fitting the profile got onto the calendar.
3. Meta acquisition tuned to closed sales
The Meta build was optimised for signed members, not form fills. The algorithm gets dramatically smarter when you feed it the right signal.
4. Show-rate engineering
SMS + email + AI voice reminders kept show rate high — the unsexy mechanic that makes the rest of the maths work.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The results
$7,000 in 21 days at 18× ROAS is the kind of number most agency pitches promise and don’t deliver. Extrapolated, that’s a run-rate of roughly $10k/month in collected new revenue from ad spend that’s a fraction of that — and crucially, it’s reproducible month after month, not a one-off launch fluke.
Client quote
“Within just 21 days he brought me an extra $7,000 and an 18× return on adspend.” — James Haupt, Fit N Firm
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Takeaway for studio operators
If your ad spend isn’t returning at least 5× cash-on-cash, the problem is almost never the ad creative — it’s the offer, the qualification, or the show rate. Fix those three and double-digit ROAS becomes achievable. The operator who can run at 18× ROAS can profitably out-spend a competitor stuck at 2× by nearly an order of magnitude — and will eventually own the postcode.
If you want to see what double-digit ROAS would look like in your numbers, see our high-ticket fitness playbook or book a strategy session.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.