Chris Turner runs Zone. Over 6 months with LeadsNow, he signed 163 new clients into small group training — an average of 27 new SGT clients per month, sustained over half a year. SGT is one of the highest-margin training formats in the industry, so 27 new clients/month is a multi-six-figure annualised revenue addition on a single location.
The situation
Most gyms struggle to consistently fill SGT slots because they market SGT like they market general gym membership — which attracts the wrong buyer. SGT needs a different narrative, a different offer geometry, and a different qualification filter. Chris needed a system tuned specifically to the SGT buyer, not retrofitted from a generic gym campaign.
How it works
How an AI sales agent books your appointments
Six channels feed in
Outbound email, SMS, voice and social — plus inbound search and AI referrals from our own AI SEO and chat agents.
Your list or CRM
Outbound starts from data you already own — past enquiries, dormant customers, or a targeted prospect list.
Qualified against your rules
Budget, timing and fit are checked before anything reaches your team, using criteria you set.
Booked into your calendar
Only qualified prospects reach the booking step, so your closers spend their time selling.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
What we did
1. SGT-specific offer and creative
Creative and offer architecture built for the buyer who wants community + structured programming + accountability — distinct from the gym-floor self-directed buyer.
2. AI qualification for SGT fit
Every enquiry was qualified by AI on fit-for-SGT in seconds, so the team only met with buyers who were genuinely SGT-suited.
3. Multi-channel nurture and booking
SMS, email and AI voice drove show rate on booked SGT intros, with calendar booking handling logistics end-to-end.
4. Always-on acquisition across 6 months
Meta and Google acquisition running consistently — not in bursts — so the pipeline produced 27 new clients/month rather than 162 in one month and zero in the other five.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The results
163 SGT clients in 6 months, at sustained pace. At conservative SGT economics, that’s adding well into five-to-six figures of monthly recurring revenue compounding across the six months, on a single location with a fixed coach base.
Client quote
“Over the last 6 months we’ve signed up 163 new clients into small group training.” — Chris Turner, Zone
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Takeaway for SGT operators
SGT is structurally higher-margin than 1:1 PT and structurally stickier than general gym membership — but only if the acquisition is engineered for it. Stop marketing SGT like a discounted gym. Market it like the premium community product it is. The operator who can run SGT-specific acquisition at 25+ new clients/month wins the format in their suburb.
If you run SGT and you want consistent monthly client acquisition into that format, see our SGT playbook or book a strategy session.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.