Angus Fairbairn runs Boss Fitness. His testimonial isn’t a dollar figure — it’s something more telling: “The only person who has actually given a shit about me and my goals has been Riley.” In an industry where most agencies sell you a retainer and disappear into a Slack channel, that kind of statement from a gym owner is the case study. It means the working relationship moved past “vendor” into “partner”.
The situation
Angus had been through what every gym owner has been through: agencies that pitched the moon, delivered a dashboard, and never asked what was actually happening in the studio. Marketing should be downstream of business goals — not the other way around. When the relationship is transactional, the work is transactional, and the results are transactional.
How it works
How an AI sales agent books your appointments
Six channels feed in
Outbound email, SMS, voice and social — plus inbound search and AI referrals from our own AI SEO and chat agents.
Your list or CRM
Outbound starts from data you already own — past enquiries, dormant customers, or a targeted prospect list.
Qualified against your rules
Budget, timing and fit are checked before anything reaches your team, using criteria you set.
Booked into your calendar
Only qualified prospects reach the booking step, so your closers spend their time selling.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
What we did
1. Goal-anchored engagement, not a deliverables list
The engagement started with Angus’ actual business targets — members, revenue, lifestyle outcomes — and the marketing build was reverse-engineered from there.
2. High-ticket funnel built around the right buyer
Paid acquisition on Meta and Google was tuned to the kind of member Boss Fitness actually wants — not the cheapest possible lead.
3. AI qualification and booking
LeadsNow AI agents handled qualification and calendar booking, with multi-channel nurture across SMS, email and AI voice driving show rates.
4. Hands-on consulting on the sales process
The piece most agencies refuse to touch — what happens between the booked intro and the signed member — is where we did the most work with Angus’ team.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The results
The qualitative result is the one Angus chose to put on camera: he finally has a marketing partner who treats his business like it matters. The quantitative result is the system itself — a high-ticket member acquisition engine where the agency is accountable to the same number the owner is: signed members.
Client quote
“The only person who has actually given a shit about me and my goals has been Riley.” — Angus Fairbairn, Boss Fitness
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Takeaway for gym operators
If your agency can’t tell you, this week, how many signed members their work produced last month, you don’t have a marketing partner — you have a vendor. The right partner is accountable to your P&L, not a deliverables list. Fire any agency that can’t show you signed-member numbers. Hire the one that can.
If you want a marketing partner who is accountable to signed members rather than impressions, see how LeadsNow works or book a strategy session.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.