Chris Hennessey runs The Outdoor Club. His testimonial cuts through every shiny-object marketing pitch he had heard before: LeadsNow was “the first program I’ve ever been involved with that covers the whole package — not just ads or landing pages.” In a market where most agencies sell one piece and blame the others, that’s the line that matters.
The situation
Outdoor and group-training operators usually end up Frankenstein-ing their marketing: one agency for ads, a freelancer for the landing page, a different tool for SMS, and the owner doing the follow-up calls at 9pm. The cracks between vendors are where leads die. Chris had been through enough of that to recognise the difference when he saw it.
How it works
How an AI sales agent books your appointments
Six channels feed in
Outbound email, SMS, voice and social — plus inbound search and AI referrals from our own AI SEO and chat agents.
Your list or CRM
Outbound starts from data you already own — past enquiries, dormant customers, or a targeted prospect list.
Qualified against your rules
Budget, timing and fit are checked before anything reaches your team, using criteria you set.
Booked into your calendar
Only qualified prospects reach the booking step, so your closers spend their time selling.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
What we did
1. End-to-end build, not a piecework agency
Ads, landing pages, AI qualification, SMS/email/voice nurture, calendar booking and sales-script consulting — built as one connected system, owned by one team.
2. AI qualification on every enquiry
Every lead was qualified by AI inside seconds, with only qualified buyers reaching the calendar.
3. High-ticket offer for outdoor group training
An offer architecture that filtered for committed buyers — the people who’ll actually show up to a 6am outdoor session in winter, not the curious.
4. Sales-script consulting
The intro-to-sign-up conversation was scripted and refined directly with Chris, so the booked, showing-up leads actually became members.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The results
The result Chris chose to articulate isn’t a number — it’s the structural one: finally, one system, one accountable partner, one set of numbers to look at. That’s the operating posture that lets an owner stop firefighting and start scaling.
Client quote
“The first program I’ve ever been involved with that covers the whole package — not just ads or landing pages.” — Chris Hennessey, The Outdoor Club
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Takeaway for outdoor and group-training operators
If three different vendors own three different pieces of your funnel, none of them owns the outcome. The fastest fix for most fitness businesses isn’t more ad spend — it’s collapsing the stack into a single accountable system. The operator who owns the end-to-end can profitably out-spend the Frankenstein operator every time.
If you’re tired of piecing together ads, landing pages, follow-up and sales from different vendors, see how LeadsNow does it as one system or book a strategy session.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.