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Brand Experience

The Outdoor Club: The First Program That Covered the Whole Package
18 May, 2026

Chris Hennessey runs The Outdoor Club. His testimonial cuts through every shiny-object marketing pitch he had heard before: LeadsNow was “the first program I’ve ever been involved with that covers the whole package — not just ads or landing pages.” In a market where most agencies sell one piece and blame the others, that’s the line that matters.

The situation

Outdoor and group-training operators usually end up Frankenstein-ing their marketing: one agency for ads, a freelancer for the landing page, a different tool for SMS, and the owner doing the follow-up calls at 9pm. The cracks between vendors are where leads die. Chris had been through enough of that to recognise the difference when he saw it.

What we did

1. End-to-end build, not a piecework agency

Ads, landing pages, AI qualification, SMS/email/voice nurture, calendar booking and sales-script consulting — built as one connected system, owned by one team.

2. AI qualification on every enquiry

Every lead was qualified by AI inside seconds, with only qualified buyers reaching the calendar.

3. High-ticket offer for outdoor group training

An offer architecture that filtered for committed buyers — the people who’ll actually show up to a 6am outdoor session in winter, not the curious.

4. Sales-script consulting

The intro-to-sign-up conversation was scripted and refined directly with Chris, so the booked, showing-up leads actually became members.

The results

The result Chris chose to articulate isn’t a number — it’s the structural one: finally, one system, one accountable partner, one set of numbers to look at. That’s the operating posture that lets an owner stop firefighting and start scaling.

Client quote

“The first program I’ve ever been involved with that covers the whole package — not just ads or landing pages.” — Chris Hennessey, The Outdoor Club

Takeaway for outdoor and group-training operators

If three different vendors own three different pieces of your funnel, none of them owns the outcome. The fastest fix for most fitness businesses isn’t more ad spend — it’s collapsing the stack into a single accountable system. The operator who owns the end-to-end can profitably out-spend the Frankenstein operator every time.

If you’re tired of piecing together ads, landing pages, follow-up and sales from different vendors, see how LeadsNow does it as one system or book a 45-minute strategy session.

Related on Leads Now AI

The thesis behind everything we do

Why Pay-Per-Result is the only marketing pricing model that aligns the agency with you

Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →

1. Incentives align

The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.

2. Self-selecting shortlist

Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.

3. Cost cannot detach from revenue

Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.

4. No retainer trap

No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.

5. De-risks the pilot

Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”

6. Forces agency discipline

If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+ and the database reactivation benchmark at 4.4–8.9%.

The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →