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Lead Generation Agency in Melbourne

AI-powered, Pay-Per-Result lead generation for Melbourne coaches, consultants and education brands. Based in the Melbourne CBD. You only pay when we deliver booked sales calls.

Melbourne’s Pay-Per-Result lead generation agency

LeadsNow.ai is a Melbourne lead generation agency built for high-ticket coaches, consultants and education companies who are sick of retainers, agency excuses and ad spend that goes nowhere. We are headquartered in the heart of the Melbourne CBD at Level 2, 696 Bourke Street, Melbourne VIC 3000, with an Australian team running paid acquisition, AI funnels, AI SEO and CRM nurture for clients across Melbourne, regional Victoria and the rest of Australia. We have driven 50,769+ booked sales appointments for clients and currently hold a 4.6-star rating across 43 Google reviews. Unlike traditional Melbourne marketing agencies that charge $5k–$15k retainers regardless of outcomes, we operate on a Pay-Per-Result model: you pay for booked, qualified strategy calls with your ideal Melbourne buyers, not for hours, reports or “brand awareness”.

Why Melbourne coaches, consultants and education brands choose us

  • Pay-Per-Result pricing. No fat monthly retainer. You only pay for qualified, booked appointments with your ideal Melbourne buyer. If we don’t deliver, you don’t pay. That’s a level of skin-in-the-game no Collins St or South Melbourne agency will offer.
  • 50,769+ appointments delivered. Across Melbourne business coaches, Victorian RTOs, fintech consultants and national education brands, our AI booking engine has produced over fifty thousand qualified sales calls. We’re not theorising — we have the data, the case studies and the playbooks.
  • An AI agent army doing the heavy lifting. We don’t rely on 22-year-old account managers in WeWork. We deploy AI agents for prospect research, ad creative iteration, copywriting, qualification, scheduling and nurture — so your cost per booked call is structurally lower than what any Melbourne retainer agency can match.
  • In-Australia team, Melbourne CBD HQ. Real humans, AEDT working hours, GST-compliant invoicing, and a physical office on Bourke Street if you’d like to come in for a strategy session over coffee. No offshore “growth pods”, no 3am Slack replies from Manila.

Our 6 services for Melbourne clients

  • AI Booked-Meeting Engine. The core offer. We use AI to identify, contact, qualify and book your ideal Melbourne and Australia-wide prospects directly into your calendar — paid on a per-appointment basis.
  • High-Ticket Funnel Build. We design and build long-form sales funnels purpose-built for $3k–$50k+ coaching, consulting and education offers. VSLs, application forms, qualification logic, booking flows — all converting on the same stack we use for clients ranking #1 on Google for “lead generation agency Melbourne”.
  • Paid Acquisition. Meta, Google, YouTube and LinkedIn ads managed by people who have spent eight figures across Australian markets. Tightly targeted by suburb, industry, job title and intent so your Melbourne ad spend doesn’t get burned on tyre-kickers in other states.
  • AI SEO & AEO. We rank you for high-intent Melbourne search terms (“business coach Melbourne”, “fintech consultant Melbourne”, “RTO Melbourne”) and optimise your content to be cited by ChatGPT, Perplexity, Gemini and Claude when buyers ask AI for recommendations.
  • CRM + AI Nurture. 60–90 day automated nurture sequences powered by AI personalisation — so the Melbourne leads who don’t book today still convert in week 6, 8 or 12. We rebuild your CRM, your pipeline stages and your follow-up cadence.
  • Pay-Per-Result Pricing. Underpinning all of the above: a commercial model where we earn when you book qualified calls. Fewer reports, less politics, more booked appointments on your Melbourne sales team’s calendar.

Industries we serve in Melbourne

  • Melbourne business coaches. From Toorak-based executive coaches to scale-up coaches working with founders in Cremorne and Richmond, we book qualified discovery calls with founders running $1M–$50M revenue businesses.
  • Melbourne fintech & financial consultants. Compliance-aware lead generation for fintech advisors, mortgage strategists and financial consultants operating out of Collins St, Southbank and Docklands.
  • Melbourne RTOs & education companies. Registered Training Organisations and short-course providers across Victoria — we drive student enrolments for nationally accredited courses, Cert IV through Diploma, with full ASQA-aware copy review.
  • Melbourne property & investment consultants. Buyer’s agents, property strategists and SMSF property advisors targeting Melbourne investors — we book qualified, financially-screened discovery calls.
  • Melbourne executive & leadership coaches. High-ticket 1-on-1 and group programs for senior leaders in ASX-listed Melbourne corporates and mid-market firms.
  • Melbourne health, mindset & performance coaches. From breathwork practitioners in Fitzroy to high-performance coaches in St Kilda, we drive bookings for $5k–$30k programs.

How a typical engagement works

You book a strategy session with our Melbourne team. We audit your current offer, pricing, funnel and CRM. If we’re a fit, we propose a per-appointment rate based on your ideal client profile and average deal size. Most Melbourne clients are live within 14–21 days, with first booked appointments hitting their calendar inside the first 30 days. No long lock-ins, no fixed retainers, no surprises on invoice day.

“We tried two Melbourne agencies before LeadsNow. Both burned six figures with nothing to show. Within 60 days of switching to Pay-Per-Result, our calendar was full of qualified founders.” — Australian business coach, 7-figure program

Melbourne FAQ

How much does a Melbourne lead generation agency cost?

Traditional Melbourne agencies typically charge $5,000–$15,000 AUD per month in retainers, plus ad spend, regardless of results. LeadsNow operates Pay-Per-Result: you pay per qualified booked appointment, a commission on the sales we help generate, or a mix of both. Per-appointment pricing ranges from about $50 to $750 AUD, and commissions from 5% to 25% of sales. Where you land depends on volume, the type of business and lead, how much work is required, which parts of your sales funnel we run (part or all of it) and where the gaps are. Every engagement is sized against your cost per closed deal, so every dollar maps to a booked sales call.

Are your prices in $AUD and GST-inclusive?

Yes. We invoice in Australian dollars from our Victorian entity. GST is added per ATO requirements and is fully claimable for Australian businesses registered for GST. You’ll receive a compliant tax invoice each month.

Do you work in Melbourne timezone (AEDT/AEST)?

Yes — our team is Australia-based and works AEDT/AEST hours. Strategy calls, Slack responses, weekly reviews and ad optimisation all happen during Melbourne business hours. No 2am responses from offshore “growth pods”.

What’s a good cost-per-meeting for a Melbourne coach or consultant?

There is no single right number. Our per-appointment pricing runs from about $50 to $750 AUD, depending on deal size, lead type, volume and how much of the sales funnel we run, and tighter qualification usually costs more per call. Judge it against cost per closed sale: a pricier meeting that closes a $30k program beats a cheap one that closes nothing. We benchmark every Melbourne client against our internal dataset of 50,769+ appointments.

How do Melbourne benchmarks compare to national averages?

Melbourne CPMs on Meta and Google sit slightly above the national average because of higher buyer income and competitive density (Sydney is comparable, Brisbane and Perth are 10–25% cheaper). However, Melbourne lead quality, average deal size and close rates are typically higher — so cost per booked deal often comes out lower than cheaper markets.

Do you visit Melbourne clients in person?

Yes. Our HQ is at Level 2, 696 Bourke Street, Melbourne VIC 3000. We host strategy sessions, quarterly reviews and onboarding workshops in-office for Melbourne clients who want face-to-face time. We can also come to you anywhere in the CBD, inner suburbs or Greater Melbourne for senior accounts.

Ready to fill your Melbourne sales calendar?

If you’re a Melbourne coach, consultant or education brand doing $500k+ in revenue and selling a $3k+ offer, we can almost certainly book more qualified calls onto your calendar within 30 days — and you only pay when we do. Book a strategy session with our Melbourne team and we’ll map out your numbers, your funnel and your per-appointment pricing on the call.

Trusted by Australian coaches, consultants and education brands. 4.6 stars across 43 Google reviews. 50,769+ qualified appointments delivered. Headquartered in the Melbourne CBD.

Related reading

Brand Experience

Related on Leads Now AI

The thesis behind everything we do

Why Pay-Per-Result is the only marketing pricing model that aligns the agency with you

Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — priced as a revenue share of 5–25% of the sales we generate for you, a fee per appointment that shows up, or any mix of the two. Every option bills on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →

1. Incentives align

The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, no-shows, and contacting the thousands of people who never book. You never pay for our learning curve.

2. Self-selecting shortlist

Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.

3. Cost cannot detach from revenue

Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.

4. No retainer trap

The standard engagement carries no monthly retainer — nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.

5. De-risks the pilot

Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”

6. Forces agency discipline

If our ads miss, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.

The volume argument

A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel — responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.

At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month — roughly what one SDR produces in two and a half years.

Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue — closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence — up to 93% on our best-performing accounts.

The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →