Kat Rumbold runs The Lambda Academy. In 2.5 months with LeadsNow she signed 75 new members, doubled her class count, and upgraded the gym — all simultaneously. 75 members in 10 weeks is roughly 7.5 new members per week, sustained, on a single location. The classes doubled because demand outran the existing schedule; the gym upgraded because the maths finally supported the reinvestment.
The situation
Most gym owners are stuck in the “not quite enough” zone — enough revenue to survive, not enough to expand, hire or upgrade. Breaking out of that zone requires a step-change in monthly member acquisition, not a small lift. Kat needed the step-change, not the optimisation.
How it works
How an AI sales agent books your appointments
Six channels feed in
Outbound email, SMS, voice and social — plus inbound search and AI referrals from our own AI SEO and chat agents.
Your list or CRM
Outbound starts from data you already own — past enquiries, dormant customers, or a targeted prospect list.
Qualified against your rules
Budget, timing and fit are checked before anything reaches your team, using criteria you set.
Booked into your calendar
Only qualified prospects reach the booking step, so your closers spend their time selling.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
What we did
1. High-ticket member funnel
An offer geometry built around a paid kickstarter that pre-qualified for full membership economics — not a discount race.
2. AI qualification on every enquiry
Every lead was qualified by AI in seconds — goals, budget, timeframe — and only buyers passing the filter were booked onto the calendar.
3. Multi-channel nurture and booking
SMS, email and AI voice drove show rate and rescued the long-tail leads that other systems lose.
4. Always-on Meta and Google acquisition
Paid acquisition running consistently across the 10 weeks, with creative tuned to the kind of member Kat actually wanted in the gym.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The results
75 new members, classes doubled, gym upgraded — and Kat on camera saying she has “never been so busy in my life”. That last phrase is the qualitative signature of a business that has hit a real inflection point. Quantitatively, 75 members at high-ticket economics adds well into five-to-six figures of monthly recurring revenue, which is exactly what funds doubled class schedules and facility upgrades.
Client quote
“75 members in 2.5 months. Doubled our classes, upgraded the gym, never been so busy in my life.” — Kat Rumbold, The Lambda Academy
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Takeaway for gym operators stuck at “not quite enough”
The escape from the “not quite enough” zone isn’t more hustle — it’s a step-change in monthly member acquisition. Doubling your class count and upgrading your facility happen as consequences of a real acquisition system, not as preconditions to it. Build the system that produces 7+ new members a week, and the reinvestment maths takes care of itself.
If your gym is stuck at “surviving but not expanding”, see how LeadsNow drives step-change acquisition or book a strategy session.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.