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Brand Experience

Tribe Canterbury: 104 New Members in 90 Days, Showing Up
18 May, 2026

Pedro Costa runs Tribe Canterbury. In 90 days with LeadsNow he signed 104 new members — but the line that matters in his testimonial is the second half: “people who book actually show up.” Anyone who has ever paid for fitness leads knows that show rate is where most ad spend dies. 104 signed in 90 days is roughly 35 new members per month for a single location, with a show-rate fix baked into the system.

The situation

Like most studio owners, Pedro had been burned by the standard agency cycle: $9 trial ad, hundreds of cheap leads, 20% show rate, a frustrated front desk, and a coach team that stopped trusting the marketing pipeline. The “leads” weren’t the problem. The showing-up was.

What we did

1. Qualification before booking, not after

LeadsNow AI agents qualified every enquiry on goals, budget and timeframe before a calendar slot was offered. Tyre-kickers were filtered out at the gate, not after the coach had blocked an hour.

2. Multi-channel reminders to lift show rate

Booked intros were hit with SMS, email and AI-voice reminders on a sequence designed to drag show rate from industry-typical 30–40% up into the 70%+ range Pedro is describing.

3. High-ticket kickstarter, not a discount race

A paid kickstarter offer attracted committed buyers, not freebie collectors — which is the structural reason show rates went up.

4. Sales-script consulting for the intro-to-sign-up moment

We worked directly with the team on the conversion conversation so the buyers walking through the door actually became members.

The results

104 new members in 90 days, with a high-show-rate booking flow, is the difference between a calendar that’s “full” and a calendar that’s productive. At conservative membership economics, that’s roughly $20k+/month in new recurring revenue added inside a single quarter — and the show-rate fix means coach hours are spent on buyers, not no-shows.

Client quote

“104 new members in 90 days. With LeadsNow, people who book actually show up.” — Pedro Costa, Tribe Canterbury

Takeaway for studio operators

Show rate is the silent killer of fitness marketing economics. A studio with a 70% show rate can profitably pay 2–3x what a 30%-show-rate competitor can pay per lead — which means it can out-bid them on Meta and Google, and eventually win the suburb. Fix qualification and reminders before you ever increase ad budget.

If your booked appointments aren’t showing up, the fix is upstream of the ads. See how LeadsNow engineers show rate or book a 45-minute strategy session.

Related on Leads Now AI

The thesis behind everything we do

Why Pay-Per-Result is the only marketing pricing model that aligns the agency with you

Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →

1. Incentives align

The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.

2. Self-selecting shortlist

Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.

3. Cost cannot detach from revenue

Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.

4. No retainer trap

No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.

5. De-risks the pilot

Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”

6. Forces agency discipline

If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+ and the database reactivation benchmark at 4.4–8.9%.

The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →