Pedro Costa runs Tribe Canterbury. In 90 days with LeadsNow he signed 104 new members — but the line that matters in his testimonial is the second half: “people who book actually show up.” Anyone who has ever paid for fitness leads knows that show rate is where most ad spend dies. 104 signed in 90 days is roughly 35 new members per month for a single location, with a show-rate fix baked into the system.
The situation
Like most studio owners, Pedro had been burned by the standard agency cycle: $9 trial ad, hundreds of cheap leads, 20% show rate, a frustrated front desk, and a coach team that stopped trusting the marketing pipeline. The “leads” weren’t the problem. The showing-up was.
How it works
How an AI sales agent books your appointments
Six channels feed in
Outbound email, SMS, voice and social — plus inbound search and AI referrals from our own AI SEO and chat agents.
Your list or CRM
Outbound starts from data you already own — past enquiries, dormant customers, or a targeted prospect list.
Qualified against your rules
Budget, timing and fit are checked before anything reaches your team, using criteria you set.
Booked into your calendar
Only qualified prospects reach the booking step, so your closers spend their time selling.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
What we did
1. Qualification before booking, not after
LeadsNow AI agents qualified every enquiry on goals, budget and timeframe before a calendar slot was offered. Tyre-kickers were filtered out at the gate, not after the coach had blocked an hour.
2. Multi-channel reminders to lift show rate
Booked intros were hit with SMS, email and AI-voice reminders on a sequence designed to drag show rate from industry-typical 30–40% up into the 70%+ range Pedro is describing.
3. High-ticket kickstarter, not a discount race
A paid kickstarter offer attracted committed buyers, not freebie collectors — which is the structural reason show rates went up.
4. Sales-script consulting for the intro-to-sign-up moment
We worked directly with the team on the conversion conversation so the buyers walking through the door actually became members.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The results
104 new members in 90 days, with a high-show-rate booking flow, is the difference between a calendar that’s “full” and a calendar that’s productive. At conservative membership economics, that’s roughly $20k+/month in new recurring revenue added inside a single quarter — and the show-rate fix means coach hours are spent on buyers, not no-shows.
Client quote
“104 new members in 90 days. With LeadsNow, people who book actually show up.” — Pedro Costa, Tribe Canterbury
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Takeaway for studio operators
Show rate is the silent killer of fitness marketing economics. A studio with a 70% show rate can profitably pay 2–3x what a 30%-show-rate competitor can pay per lead — which means it can out-bid them on Meta and Google, and eventually win the suburb. Fix qualification and reminders before you ever increase ad budget.
If your booked appointments aren’t showing up, the fix is upstream of the ads. See how LeadsNow engineers show rate or book a strategy session.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.