Sam Laing runs CrossFit Movida. With LeadsNow his box doubled in members and doubled in revenue, recording the biggest month the gym has ever had — and crucially, that came post-COVID, when most boxes were still trying to claw back to baseline. Doubling a CrossFit box’s member count and revenue inside a marketing engagement is a generational result for a community-based business.
The situation
Post-COVID, every box owner has had the same experience: a member base shaken by lockdowns, a competitive market that’s tightened up, and a feeling that the “old” growth playbook no longer works. Doubling isn’t done with a Facebook boost. It needs a different system entirely.
How it works
How an AI sales agent books your appointments
Six channels feed in
Outbound email, SMS, voice and social — plus inbound search and AI referrals from our own AI SEO and chat agents.
Your list or CRM
Outbound starts from data you already own — past enquiries, dormant customers, or a targeted prospect list.
Qualified against your rules
Budget, timing and fit are checked before anything reaches your team, using criteria you set.
Booked into your calendar
Only qualified prospects reach the booking step, so your closers spend their time selling.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
What we did
1. High-ticket CrossFit funnel
An offer architecture engineered for the CrossFit buyer — paid kickstarter, qualified intro, full membership bridge — not a $9 trial that attracts the wrong tribe.
2. AI qualification tuned to community fit
CrossFit’s value is the community. We tuned qualification to filter for buyers who would stick — long-term members, not 4-week churns.
3. Always-on Meta and Google acquisition
Paid acquisition running consistently, optimised against signed members, with creative that spoke the language of the CrossFit buyer rather than generic “get fit” copy.
4. Show-rate and sales-script work
SMS, email and AI-voice reminders to lift show rate; direct work with Sam’s team on the intro-to-sign conversion.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The results
Doubling members and doubling revenue means the maths is now totally different. If the box was at $X/month before, it’s at $2X/month after — with the same square metres, the same coach team, the same lease. The marginal revenue is almost pure margin. And the biggest month ever happened post-COVID, when the industry was supposedly impossible.
Client quote
“Doubled in members, doubled in revenue. Biggest month we’ve ever had — and that’s post-COVID.” — Sam Laing, CrossFit Movida
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Takeaway for CrossFit box owners
The post-COVID market rewards operators who run a real marketing system and punishes those who rely on word-of-mouth. Doubling a box isn’t done with referrals — it’s done with paid acquisition, qualification, show-rate engineering and a high-ticket offer. The box willing to actually run that stack will out-grow every box in the suburb still hoping for foot traffic.
If you run a box and you want to see what doubling looks like in your numbers, see our high-ticket gym playbook or book a strategy session.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.