Let's grow your business. 2 new positions just opened Saturday, 23 May. Book a free call today.

Brand Experience

FITA U: More Leads Than Any Agency — and a 3.5-Year Overdue Holiday
18 May, 2026

Ashley Carucci runs FITA U. She came to LeadsNow after working with other agencies. Her testimonial does two things at once: it benchmarks the lead volume (“FAR MORE leads than anyone else”) and then it tells you what that volume actually changed in her life (“I’ve been able to take my first holiday in 3.5 years”). The dollar value of a 3.5-year-overdue holiday is one of those things only a gym owner truly understands.

The situation

Ashley had been through the agency carousel — the standard one most gym owners describe with a tired sigh. Agencies came in, promised volume, delivered noise, and left her doing the marketing herself on Sunday nights for three and a half years without a break. The metric she really cared about wasn’t impressions. It was whether the business could run while she stepped away.

What we did

1. High-volume, high-quality lead generation

We rebuilt the Meta and Google acquisition stack against signed members, not form fills — which is why the volume Ashley saw was materially higher than what previous agencies had delivered.

2. AI qualification on every lead

Volume without qualification destroys gym owners. Every lead was AI-qualified within seconds so the team only spent time on buyers.

3. Multi-channel nurture and booking

SMS, email, AI voice and calendar booking ran end-to-end, so the volume converted into showing-up intros without Ashley personally chasing them.

4. Owner-out operating posture

The system was deliberately built to run without the owner. That’s what made the holiday possible.

The results

“Far more leads than anyone else” plus “first holiday in 3.5 years” — those two outcomes together describe a business that has crossed a threshold from owner-dependent to system-dependent. The lead volume is the proof; the holiday is the consequence.

Client quote

“FAR MORE leads than anyone else — I’ve been able to take my first holiday in 3.5 years!” — Ashley Carucci, FITA U

Takeaway for gym owners burnt by previous agencies

If you’ve been through two or three agencies and the lead volume keeps coming out roughly the same, the constraint is the system, not the channel. Most agencies run the same templated build. The volume changes when the acquisition is optimised against signed members, not form fills — and the lifestyle changes when the qualification and booking layers run without you.

If you’ve been through agencies that delivered noise instead of members, see how LeadsNow is built differently or book a 45-minute strategy session.

Related on Leads Now AI

The thesis behind everything we do

Why Pay-Per-Result is the only marketing pricing model that aligns the agency with you

Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →

1. Incentives align

The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.

2. Self-selecting shortlist

Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.

3. Cost cannot detach from revenue

Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.

4. No retainer trap

No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.

5. De-risks the pilot

Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”

6. Forces agency discipline

If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+ and the database reactivation benchmark at 4.4–8.9%.

The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →