Robert Freeme owns three Fitranx gyms. His description of working with LeadsNow is one most multi-site owners will recognise instantly: “Riley and the team gave me peace of mind when nothing else was working.” When you own three locations, marketing chaos is multiplied by three. Predictable acquisition isn’t a nice-to-have — it’s the only way the business stays sane.
The situation
Multi-site owners are forced to play a different game. Each location has its own postcode, its own competition, its own ad market — and an owner who can’t physically be at all three. The “one good month” model doesn’t scale. Robert needed a system that produced predictable members across three sites simultaneously, without him being the bottleneck.
How it works
How an AI sales agent books your appointments
Six channels feed in
Outbound email, SMS, voice and social — plus inbound search and AI referrals from our own AI SEO and chat agents.
Your list or CRM
Outbound starts from data you already own — past enquiries, dormant customers, or a targeted prospect list.
Qualified against your rules
Budget, timing and fit are checked before anything reaches your team, using criteria you set.
Booked into your calendar
Only qualified prospects reach the booking step, so your closers spend their time selling.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
What we did
1. Location-specific Meta and Google builds
Each of the three locations got its own ad geometry — geo-fenced targeting, location-specific creative, and offer messaging tuned to that suburb’s buyer.
2. AI qualification at scale
Three sites’ worth of inbound was triaged by AI in seconds, with each lead routed to the right location’s calendar and team.
3. Unified nurture, location-aware delivery
SMS, email and AI voice were unified across the brand but personalised by site, so prospects always knew which gym they were booking into.
4. Reporting that an owner can actually read
One dashboard showing leads, bookings, shows and signed members per location — so Robert could see, weekly, which site needed attention.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The results
“Peace of mind” is the specific outcome a three-gym owner is buying. It means Robert can travel, focus on operations, hire and lead — without lying awake worrying about next month’s signups at any of the three sites. The system produces; the owner directs.
Client quote
“I own 3 gyms — Riley and the team gave me peace of mind when nothing else was working.” — Robert Freeme, Fitranx
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Takeaway for multi-site gym owners
The single biggest unlock for multi-site operators isn’t a bigger ad budget — it’s centralised marketing with location-aware delivery, run by a partner who can give you one place to look. Stop running three different mini-campaigns. Run one system that knows about three locations. That’s the difference between owning three gyms and being owned by three gyms.
If you own multiple locations and you want one system across all of them, see how LeadsNow runs multi-site builds or book a strategy session.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.