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Brand Experience

Fitranx: Peace of Mind Across 3 Gyms With LeadsNow
18 May, 2026

Robert Freeme owns three Fitranx gyms. His description of working with LeadsNow is one most multi-site owners will recognise instantly: “Riley and the team gave me peace of mind when nothing else was working.” When you own three locations, marketing chaos is multiplied by three. Predictable acquisition isn’t a nice-to-have — it’s the only way the business stays sane.

The situation

Multi-site owners are forced to play a different game. Each location has its own postcode, its own competition, its own ad market — and an owner who can’t physically be at all three. The “one good month” model doesn’t scale. Robert needed a system that produced predictable members across three sites simultaneously, without him being the bottleneck.

What we did

1. Location-specific Meta and Google builds

Each of the three locations got its own ad geometry — geo-fenced targeting, location-specific creative, and offer messaging tuned to that suburb’s buyer.

2. AI qualification at scale

Three sites’ worth of inbound was triaged by AI in seconds, with each lead routed to the right location’s calendar and team.

3. Unified nurture, location-aware delivery

SMS, email and AI voice were unified across the brand but personalised by site, so prospects always knew which gym they were booking into.

4. Reporting that an owner can actually read

One dashboard showing leads, bookings, shows and signed members per location — so Robert could see, weekly, which site needed attention.

The results

“Peace of mind” is the specific outcome a three-gym owner is buying. It means Robert can travel, focus on operations, hire and lead — without lying awake worrying about next month’s signups at any of the three sites. The system produces; the owner directs.

Client quote

“I own 3 gyms — Riley and the team gave me peace of mind when nothing else was working.” — Robert Freeme, Fitranx

Takeaway for multi-site gym owners

The single biggest unlock for multi-site operators isn’t a bigger ad budget — it’s centralised marketing with location-aware delivery, run by a partner who can give you one place to look. Stop running three different mini-campaigns. Run one system that knows about three locations. That’s the difference between owning three gyms and being owned by three gyms.

If you own multiple locations and you want one system across all of them, see how LeadsNow runs multi-site builds or book a 45-minute strategy session.

Related on Leads Now AI

The thesis behind everything we do

Why Pay-Per-Result is the only marketing pricing model that aligns the agency with you

Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →

1. Incentives align

The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.

2. Self-selecting shortlist

Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.

3. Cost cannot detach from revenue

Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.

4. No retainer trap

No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.

5. De-risks the pilot

Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”

6. Forces agency discipline

If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+ and the database reactivation benchmark at 4.4–8.9%.

The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →