Ben Channon runs BFitt, and the word he uses about LeadsNow is the one that matters most in this industry: consistent. Not a one-off spike. Not a launch month. 40+ new members per month, every month. At a typical high-ticket membership value, that compounds into well over $100k/year in new front-end revenue — every year — on top of whatever the existing membership base is already producing.
The situation
Most gym owners have had a “good month” before. The problem isn’t the good month — it’s the three average months that follow. Ben needed marketing he could forecast against: rent, payroll, fit-out, expansion. You can’t plan around lumpy. You can plan around a baseline of 40 new members a month.
How it works
How an AI sales agent books your appointments
Six channels feed in
Outbound email, SMS, voice and social — plus inbound search and AI referrals from our own AI SEO and chat agents.
Your list or CRM
Outbound starts from data you already own — past enquiries, dormant customers, or a targeted prospect list.
Qualified against your rules
Budget, timing and fit are checked before anything reaches your team, using criteria you set.
Booked into your calendar
Only qualified prospects reach the booking step, so your closers spend their time selling.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
What we did
1. Always-on paid acquisition
We moved BFitt off the boom-bust cycle of “marketing when it’s quiet” onto an always-on Meta and Google build. The algorithm got the runway it needs to find buyers cheaply.
2. AI qualification on every lead
Every enquiry hit a LeadsNow AI agent inside seconds, qualified for goals, budget and timeframe, and was routed into a booked intro only if it passed the bar.
3. Show-rate engineering
SMS, email and AI-voice reminders meant booked intros actually walked through the door, which is where most gym ad spend leaks.
4. Sales script consulting
We worked directly with Ben’s team on the intro-to-sign-up conversion, so the booked, showing-up leads actually became paying members at a defensible rate.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The results
“Consistently 40+ members per month” is the phrase that wins businesses. It means Ben can hire, sign leases, invest in equipment and forecast cashflow with confidence. Over 12 months, that’s roughly 480+ new members per year — and at conservative membership economics, comfortably six figures of new annualised recurring revenue every quarter.
Client quote
“We’ve been consistently adding 40+ members per month — I recommend them to everyone.” — Ben Channon, BFitt
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Takeaway for gym operators
Stop chasing the home-run month. The operator who wins is the one who can produce predictable monthly member acquisition — because that is what unlocks hiring, second locations and lifestyle. Consistency beats virality every quarter. Build the system once, and 40+ a month becomes the floor, not the ceiling.
If you want consistent monthly member acquisition rather than feast-or-famine, see how LeadsNow builds always-on systems or book a strategy session.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.