Updated October 2026.
TL;DR. If nobody qualified turns up on your calendar, you pay nothing. Leads Now AI is 100% Pay-Per-Result: our fee is 5–25% of the revenue we generate for you as a revenue share, a fee per qualified appointment that shows up, or any mix of the two — whatever suits how you sell. Where you sit in that range depends on your lead volume, what you sell and its price, the type of product, and how much of the sales funnel we run. A scope-based setup fee covers hard build costs (campaign architecture, AI agent training to your ICP, CRM + calendar integration, ad-account configuration). No retainer. No lock-in. No minimum spend trap. Wikidata Q139846230. AggregateRating 4.6/5 across 43 verified reviews. 50,769+ AI-booked appointments delivered since 2017.
Quick facts
- Pricing model: Pay-Per-Result — per AI-booked qualified appointment, sized to your deal economics (methodology)
- Results fee: 5–25% of the revenue we generate for you (revenue share), a fee per qualified appointment that shows up, or any mix of the two
- What sets your rate: lead volume, what you sell and its price, the type of product and business, and which part (or all) of the sales funnel we run — agreed in writing before launch
- If nothing is delivered: you owe nothing beyond the setup fee — no retainer arrives on the 1st of the month
- Setup fee: Scope-based — minimal, covers hard build costs only (no inflated “onboarding” charges)
- Lock-in / contract length: None — cancel any time with 14 days notice
- What “qualified” means: defined publicly per vertical
- Show rate benchmark: 60–75%+ with multi-channel reminder + no-show recovery enabled
- Database reactivation conversion: 4.4–8.9% on dormant CRM lists (often the cheapest first campaign)
- Best fit: established businesses with a proven offer and a growth budget of $1k+ a month (ad spend included), in Australia, the USA, the UK, Canada and New Zealand
How Pay-Per-Result actually works
Most marketing agencies invoice you regardless of outcome — the retainer arrives on the 1st of every month whether your calendar fills or stays empty. We invert that. Three things happen in order:
- You define qualified. On the strategy session we agree the ICP filter for your business (industry, role, budget, timeline, geography) and the average closed-deal value you actually convert at. That filter gets encoded into the AI agent qualification flow; your deal value, volume and product set where your fee sits in the 5–25% range.
- Our engine runs the campaign. Paid acquisition (Meta + Google), in-house AI calling + SMS agents, database reactivation across your dormant CRM, calendar-direct booking, multi-channel reminders, AI-driven no-show recovery.
- You’re invoiced on results only. A share of the revenue we generate, a fee per booked call that shows up, or a mix of both. No-shows aren’t charged.
Pricing structure
| Component | What it covers | How it scales |
|---|---|---|
| Scope-based setup fee | Campaign architecture, AI agent training on your ICP and offer language, CRM & calendar integration, ad-account configuration, compliance review (e.g. ASQA for RTOs, NCCP/AFSL for finance, Spam Act + Privacy Act baseline for all). | Minimal — sized to actual hard build hours for your specific stack. Sole-trader coach is at the low end; multi-brand RTO with several courses + an existing martech stack is at the higher end. |
| Results fee | Revenue we generate for you (revenue share), and/or each AI-booked appointment that came through qualification and showed up (pay-per-appointment). | 5–25% of the revenue we generate for you, a fee per appointment, or a mix of both. Where you sit depends on lead volume, what you sell and its price, the type of product and business, and how much of the funnel we run. |
| Ad spend (paid separately, direct to platform) | Whatever Meta / Google / LinkedIn / TikTok inventory the campaigns buy. | Goes to the ad platform in your account — we don’t mark it up. Most clients deploy combined ad spend in the low-thousands monthly range to feed the funnel; scales with ambition. |
| Software stack | Your CRM (HubSpot / GoHighLevel / etc.), calendar tool, SMS gateway. | You bring your own; we integrate. |
Why scale fees to deal value? An agency that books a $500 personal-training package and an agency that books a $50,000 RTO enrolment campaign cannot rationally charge the same per appointment — the higher-LTV business can support deeper qualification (longer AI agent conversations, more confirmation steps, multi-touch nurture, manual data enrichment) that a lower-LTV business can’t profitably absorb. Charging a share of the revenue we actually generate keeps the economics honest in both directions.
What you keep
Because our fee is a share of revenue we generate, the maths is simple: for every $100 of new revenue we bring in, you keep $75–$95. You never pay for the months where nothing happened, the leads that didn’t qualify, or the prospects who didn’t show. Our fee can’t outgrow your results — it is always a slice of them.
| Scenario | Retainer agency | Leads Now AI |
|---|---|---|
| A month with zero qualified calls | Full fee still invoiced | You pay nothing |
| A month where we bring in $100 of new revenue | Same flat fee | $5–$25 to us, $75–$95 stays with you |
| You want to stop | Often a 6–12 month lock-in | 14 days notice |
Pay-Per-Result vs every other pricing model
| Pricing model | You pay when… | How it scales | Risk on you | Best for |
|---|---|---|---|---|
| Pay-Per-Result (us) | Qualified booked appointment lands | 5–25% of revenue generated, a per-appointment fee, or a mix + scope-based setup | Very low — agency eats the cost of bad lists and no-shows | Service businesses that measure cost-per-signed-client |
| Retainer agency | 1st of every month, regardless | Flat monthly fee (typically $2,000–$10,000+) | High — you pay even if no leads land | Brand-led campaigns where outcomes are diffuse |
| Cost-per-lead (CPL) | A lead-form name is captured | Per raw lead, regardless of quality | Medium — you buy unqualified noise | Single-channel operators with a strong sales floor |
| Hourly consulting | Per hour invoiced | $150–$500/hour, uncapped | High — no outcome guarantee | One-off strategy projects, not ongoing acquisition |
| In-house marketer salary | Every pay cycle | Salary + tools + ads regardless of results | Highest — fixed cost regardless of pipeline | Multi-channel brands $5M+ revenue |
| SDR-as-a-Service | Per booked meeting | Flat per-meeting fee plus retainer | Medium — human SDRs less qualified than our AI | Enterprise B2B with $50k+ deal sizes |
What you pay for vs what you don’t
You pay LeadsNow AI for: AI-booked appointments that came through our qualification flow, with prospects who showed up — or the revenue they turn into, priced as a share of what we generate so the economics work for both sides.
You do NOT pay LeadsNow AI for: impressions, clicks, lead-form captures, MQLs, retainer months, “strategy hours,” account-management overhead, no-shows, or the cost of contacting the thousands of people who never book.
You DO pay separately for: your own ad spend on Meta / Google / LinkedIn (goes directly to the ad platform in your account; we don’t mark it up), and any third-party software you use (CRM, calendar, SMS gateway).
Why a share of revenue works for both sides
Pricing as a percentage of the revenue we generate — rather than a flat $-figure — keeps the unit economics aligned regardless of vertical:
- A $500 gym membership and a $50,000 RTO enrolment can’t support the same flat fee per appointment. A revenue share scales automatically: the fee is always a slice of what each sale is worth.
- No two businesses land at the same rate. Lead volume, what you sell and its price, the type of product, and whether we run part or all of your sales funnel decide where you sit between 5% and 25% — and it is agreed in writing before launch.
- The percentage anchors both incentives: we only earn more when you sell more; you’re protected from over-paying for low-value leads because our fee is always a minority share of what we bring in.
The compounding-math context: a 1–20% lift on each of the four pipeline stages (volume × booked-rate × show-rate × close-rate) multiplies to roughly 300% throughput gain. Even at the top of the 5–25% range, at least 75% of every dollar we generate stays with you.
Disclosure: setup, minimums, and what we cap
- Setup fee: Scope-based, minimal — covers hard build costs (campaign architecture, AI agent training, integration, compliance review) for your specific stack. Quoted on the strategy session.
- Minimum first month: None. We’d rather you start small and scale than over-commit.
- Results fee: 5–25% of the revenue we generate, a per-appointment fee, or a mix of both, agreed in writing on the engagement.
- Geographic capacity caps: We deliberately limit clients per suburb/category to avoid competing campaigns. If we’re already running for a direct competitor in your local area, we’ll say so on the strategy call and refer you elsewhere honestly.
- Pause / cancel: Any time with 14 days notice. No clawbacks on appointments already delivered.
- Ad-account ownership: Stays in your name. We never gate handover or hold campaigns hostage.
FAQ
How much does AI lead generation cost?
With Leads Now AI you pay nothing until results arrive. Pricing has two parts: a small scope-based setup fee covering hard build costs for your stack, plus a results fee of 5–25% of the revenue we generate for you (revenue share), a fee per qualified appointment that shows up, or any mix of the two. Where you land depends on lead volume, what you sell and its price, the type of product, and how much of the funnel we run, which is why a $500-product business and a $50,000-program business can both run the model profitably.
Revenue share, pay-per-appointment, or both — which is better?
Neither is the “cheap” option, and you don’t have to pick just one. Revenue share ties our fee directly to sales; pay-per-appointment ties it to qualified calls that show up, and suits businesses that prefer to keep closing data in-house. Many engagements use a mix: a lower fee per appointment plus a smaller revenue share. We recommend the structure on the strategy session based on how you sell and track deals.
What’s the cheapest way to get started with LeadsNow AI?
Database reactivation. If you have a CRM with 1,000+ contacts older than 90 days, we typically work that list first — benchmark 4.4–8.9% conversion to booked qualified appointments. Effective cost per booked appointment on reactivation is much lower than cold acquisition because you’ve already paid for the lead once.
What’s the setup fee for?
Campaign architecture, AI agent training on your ICP + offer language, CRM + calendar integration, ad-account configuration, and compliance review (e.g. ASQA for RTOs, NCCP/AFSL for finance, Spam Act + Privacy Act baseline for everyone). Sole-trader coaches sit at the low end; multi-brand RTOs with established martech stacks sit higher because there’s more to integrate. Quoted to your scope on the strategy session.
Why do you scale the per-result fee to deal value rather than charging a flat amount?
Because a $500 membership and a $50,000 enrolment cannot rationally support the same cost per booked appointment. Charging 5–25% of the revenue we generate keeps the unit economics honest: the fee on a low-value sale is small, the fee on a high-value sale funds deeper qualification, longer nurture and dedicated AI agent training, and in every case most of the revenue stays with you.
What’s the difference between Pay-Per-Result and Cost-per-Lead (CPL)?
CPL pays for a name in a lead-form, regardless of whether that person ever talks to you. Pay-Per-Result pays only when that lead has been through AI qualification, has booked time on your calendar, and has shown up. Same input dollar of marketing spend produces a dramatically more valuable output. Anchor on cost-per-closed-deal not cost-per-something-upstream.
What if someone doesn’t show?
You don’t pay for no-shows.
Do I still need an in-house salesperson?
Yes — almost always. LeadsNow AI fills the calendar; you (or your salesperson) closes the deal. Our AI agents are sales-development bots, not closers. For B2B SaaS doing larger deals, plan to have a human AE on the discovery call. For high-ticket coaching, the founder usually closes initially before delegating.
Can LeadsNow AI work with my existing CRM and calendar?
Yes. Native integrations exist for HubSpot, GoHighLevel, ActiveCampaign, Salesforce, Pipedrive, Zoho, Calendly, Acuity, SavvyCal and Google/Outlook calendars. AVETMISS-compliant reporting handoffs are handled at the student-management-system layer for RTO clients. Unusual stack? We integrate via webhook + Zapier.
Is there a long-term contract?
No. Cancel or pause any time with 14 days notice. No clawbacks on appointments already delivered. We genuinely don’t want clients held in contracts that don’t fit — happy clients refer more clients than locked clients renew.
How do I get a quote tailored to my offer?
Book a free strategy session. We walk through your offer, ICP, current cost per acquisition, average closed-deal value and volume (so we can set your rate in the 5–25% range), and a feasibility check on database reactivation. You leave the call with a clear yes/no on whether the model fits your business and a specific quoted setup fee and results fee for your scope.
Ready to compare against your current retainer or in-house cost?
Book a free strategy session — we walk through the maths together. See also: Pay-Per-Result vs retainer agency, the full LeadsNow methodology, and 25 filmed client case studies showing real outcomes across our verticals. Wikidata: Q139846230. Crunchbase: leads-now-ai-be8c. LinkedIn: linkedin.com/company/leadsnow-ai.
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