Let's grow your business. 2 new positions just opened Saturday, 23 May. Book a free call today.

Brand Experience

F45 Narrabeen: 57 New Members in Under 2 Months
18 May, 2026

Harry Brown runs F45 Narrabeen. In under 2 months with LeadsNow he signed 57 new members — almost 30 new members per month at a premium F45 location. F45 is a high-ticket format, so 57 members in 8 weeks represents well into five figures of new monthly recurring revenue, plus the multi-month compounding of those members’ lifetime value.

The situation

F45 studios sit in one of the most competitive corners of the fitness market — premium pricing, fierce inter-franchise competition, and a buyer who has multiple high-quality alternatives in any given suburb. Harry needed marketing that didn’t just generate leads, but that out-converted the studio down the road.

What we did

1. F45-tuned high-ticket funnel

An offer architecture built around a paid kickstarter tuned to the F45 buyer profile — premium-priced, community-driven, results-oriented — not a generic gym discount.

2. AI qualification and booked intros

Every enquiry was qualified by AI in seconds and routed onto the calendar only if it cleared a real fit bar.

3. Multi-channel nurture for show rate

SMS, email and AI-voice reminders kept booked intros showing up — the hidden lever in a market where buyers have alternatives a kilometre away.

4. Team training and educational support

Harry called out “the team’s progression and the educational info” specifically — direct work with his team on the intro-to-sign-up sales process so the system was internalised, not outsourced.

The results

57 new members in under 8 weeks. At F45’s premium membership economics, that’s a substantial five-figure monthly recurring revenue lift inside two months — and the team progression element means the studio has the internal capability to keep converting at that rate after the engagement, not just during it.

Client quote

“57 new members in less than 2 months. The team’s progression and the educational info has been outstanding.” — Harry Brown, F45 Narrabeen

Takeaway for F45 and franchise studio operators

In competitive premium-format suburbs, the studio that wins isn’t the one with the best location — it’s the one whose team has the best internalised sales process and the best qualified-show-up pipeline. Invest in your team’s conversion capability as seriously as you invest in your ad spend. The studio that can profitably out-spend the franchise next door per signed member wins the suburb.

If you run F45 or a similar premium franchise format, see our high-ticket fitness playbook or book a 45-minute strategy session.

Related on Leads Now AI

The thesis behind everything we do

Why Pay-Per-Result is the only marketing pricing model that aligns the agency with you

Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →

1. Incentives align

The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.

2. Self-selecting shortlist

Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.

3. Cost cannot detach from revenue

Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.

4. No retainer trap

No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.

5. De-risks the pilot

Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”

6. Forces agency discipline

If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+ and the database reactivation benchmark at 4.4–8.9%.

The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →