Harry Brown runs F45 Narrabeen. In under 2 months with LeadsNow he signed 57 new members — almost 30 new members per month at a premium F45 location. F45 is a high-ticket format, so 57 members in 8 weeks represents well into five figures of new monthly recurring revenue, plus the multi-month compounding of those members’ lifetime value.
The situation
F45 studios sit in one of the most competitive corners of the fitness market — premium pricing, fierce inter-franchise competition, and a buyer who has multiple high-quality alternatives in any given suburb. Harry needed marketing that didn’t just generate leads, but that out-converted the studio down the road.
How it works
How an AI sales agent books your appointments
Six channels feed in
Outbound email, SMS, voice and social — plus inbound search and AI referrals from our own AI SEO and chat agents.
Your list or CRM
Outbound starts from data you already own — past enquiries, dormant customers, or a targeted prospect list.
Qualified against your rules
Budget, timing and fit are checked before anything reaches your team, using criteria you set.
Booked into your calendar
Only qualified prospects reach the booking step, so your closers spend their time selling.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
What we did
1. F45-tuned high-ticket funnel
An offer architecture built around a paid kickstarter tuned to the F45 buyer profile — premium-priced, community-driven, results-oriented — not a generic gym discount.
2. AI qualification and booked intros
Every enquiry was qualified by AI in seconds and routed onto the calendar only if it cleared a real fit bar.
3. Multi-channel nurture for show rate
SMS, email and AI-voice reminders kept booked intros showing up — the hidden lever in a market where buyers have alternatives a kilometre away.
4. Team training and educational support
Harry called out “the team’s progression and the educational info” specifically — direct work with his team on the intro-to-sign-up sales process so the system was internalised, not outsourced.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The results
57 new members in under 8 weeks. At F45’s premium membership economics, that’s a substantial five-figure monthly recurring revenue lift inside two months — and the team progression element means the studio has the internal capability to keep converting at that rate after the engagement, not just during it.
Client quote
“57 new members in less than 2 months. The team’s progression and the educational info has been outstanding.” — Harry Brown, F45 Narrabeen
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Takeaway for F45 and franchise studio operators
In competitive premium-format suburbs, the studio that wins isn’t the one with the best location — it’s the one whose team has the best internalised sales process and the best qualified-show-up pipeline. Invest in your team’s conversion capability as seriously as you invest in your ad spend. The studio that can profitably out-spend the franchise next door per signed member wins the suburb.
If you run F45 or a similar premium franchise format, see our high-ticket fitness playbook or book a strategy session.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.