What this page is: an index of all 25 filmed LeadsNow client stories. Every name is real, every client appears on camera, and nothing here is paraphrased into something better than what was said. Since 2017 the systems behind these stories have booked 50,769+ AI-booked sales appointments and generated 1M+ leads. All 25 stories now have full written case studies — background, what was done, and the client’s words quoted verbatim. If what you see looks like your business, book a call.
Case-study pages are usually where marketing agencies get creative. This one is deliberately boring: 25 clients, 25 filmed interviews, and the exact words they said. Where a client gave a number, we quote the number. Where they didn’t, there isn’t one.
One thing worth being upfront about: LeadsNow began as the fitness-marketing brand More Gym Members, and many of these stories were filmed in that era (2018–2020) with high-ticket coaching and fitness businesses. The systems those clients used have since evolved into today’s AI sales agents — the 121 Brokers story below is from that current era. Same operators, same pay-per-result model, newer machinery.
Full written case studies
All twenty-five stories have been written up in full — background, what was actually done, and the client’s words quoted verbatim from their filmed interview.
Sam Tajvidi — 121 Brokers
AI sales agents helped a finance broking team close Millions $
“AI brought deals our sales team would have NEVER got… and helped close Millions $”
Marcus Wilkinson — Iron Body
140 new clients in 64 days
“They flooded in 140 new clients within 64 days of marketing…”
Kat Rumbold — The Lambda Academy
75 members in 2.5 months
“75 members in 2.5 months. Doubled our classes, upgraded the gym, never been so busy in my life.”
James Bartolo — JB Transformations
$58,506 and 98 new clients in 12 weeks
“$58,506 and 98 new clients in just 12 weeks. If you want help, just do it!”
Pedro Costa — Tribe Canterbury
104 new members in 90 days
“104 new members in 90 days. With LeadsNow, people who book actually show up.”
Caleb Ormsby — 6 Pack Bootcamp
$61k in new contracts in 4 months
“80× 21-day memberships and 49 memberships closed — about $61k over the last four months.”
Sam Laing — CrossFit Movida
A $34,000 month — doubled members, doubled revenue
“Doubled in members, doubled in revenue. Biggest month we’ve ever had — and that’s post-COVID.”
Michael Sullivan — Focus
81 new small group training members in 4 months
“81 new small group training members joined so far — with a new baby in the family I’m so relieved.”
Harry Brown — F45 Narrabeen
57 new members in under 8 weeks
“57 new members in less than 2 months. The team’s progression and the educational info has been outstanding.”
Chris Turner — Zone
163 new clients in 6 months
“Over the last 6 months we’ve signed up 163 new clients into small group training.”
Quinten Wiegers — Living Well
170+ paying clients in five months, from a standing start in Belgium
“172 clients have joined our Project since opening the gym 3 months ago.”
Ben Channon — BFitt
80+ new members and $10,000+ a month added in two months
“We’ve been consistently adding 40+ members per month — I recommend them to everyone.”
James Haupt — Fit N Firm
$380 in ads → $7,000 in 21 days (18× return)
“Within just 21 days he brought me an extra $7,000 and an 18× return on adspend.”
Leroy Palmer — Health First Development
$63,500 in sales in 3 months, +15 members on pre-COVID
“$63.5k of sales in only 3 months — we’re plus 15 members on pre-COVID, weekly revenue substantially up.”
Scott Rodriguez — Stoneway CrossFit
Tripled his investment
“I tripled my investment… And I can not say that’s ever happened with anything else.”
Lianna Linton — PT at Goodlife
0 → 60 sessions in 2 months
“It takes most trainers years to hit 6 figures — I went 0→60 sessions/week within 2 months.”
Karlene Dagg & Hector — Holistic Health Club
Best quarter in 4.5 years — while away 2 months
“We took a 2-month holiday this quarter and STILL had our highest quarter on record.”
Julian Barucca — Battleground
On track to break even by week 8
“Within 8 weeks of opening our first gym, we’ve gone from ZERO to BREAKING EVEN.”
Sound like your business? Book a call and we’ll tell you honestly whether the model fits.
Ashley Carucci — FITA U
Most leads from any agency — first real holiday in 3.5 years
“FAR MORE leads than anyone else — I’ve been able to take my first holiday in 3.5 years!”
Angus Fairbairn — Boss Fitness
Let down by four agencies before — “the only person who has actually given a shit”
“The only person who has actually given a shit about me and my goals has been Riley.”
Lacey Szekely — Swet
60+ members from scratch — 20 closes in two weeks
“I found Riley 5 months ago, before we even opened, and I’m so glad we did.”
Chris Hennessey — The Outdoor Club
From 16 clients back up to about 50
“The first program I’ve ever been involved with that covers the whole package — not just ads or landing pages.”
David Clarke — DC Fitness
5 new clients a week
“I was ready to leave the industry. Now I’m adding 5 new clients a week and hiring my second trainer.”
Robert Freeme — Fitranx
49 new clients in two months — across 3 gyms
“I own 3 gyms — Riley and the team gave me peace of mind when nothing else was working.”
Brenda Oxford — BFF Studios Portland
42 new members in three months
“Going into Lockdown a second time I knew I had a business — I was confident, I knew what to do.”
How we verify these stories
- Every story is filmed. No text-only testimonials on this page — each of the 25 clients sat down on camera.
- Names and companies are public, with permission. You can look every business up.
- Written case studies quote the interview transcript verbatim. If a number appears in quote marks on this site, the client said it. We don’t round up, extrapolate, or “tidy” quotes.
Frequently asked questions
Are these real clients?
Yes. All 25 stories on this page are filmed interviews with real business owners, published under their real names and company names with their permission. That is the whole point of filming: a written testimonial can be faked in thirty seconds, but a named owner talking about their own business on camera can be checked.
Are these results typical?
No, and we won’t pretend otherwise. These are documented outcomes for specific businesses at specific times — results depend on the offer, the market, the follow-up, and how hard the owner works the appointments we book. What we can say is that the same underlying systems have produced 50,769+ AI-booked sales appointments and 1M+ leads since 2017, and that our pay-per-result model means we carry risk alongside you rather than charging regardless of outcome.
Why film case studies instead of just publishing screenshots?
Because buyers trust people more than they trust marketing. Nielsen’s global trust-in-advertising research found that 88% of respondents trust recommendations from people they know more than any other channel — word-of-mouth beats every form of paid media. A filmed interview with a named client is the closest a stranger on the internet can get to a personal recommendation, so that’s the format we use.
Want to be story number 26?
Watch a few interviews, read a written case study, then book a call. We’ll tell you plainly whether pay-per-result lead generation fits your business.