At a glance: David Clarke runs DC Fitness, a personal training business. Early on he had doubts — “am I in the right place, doing the right thing?” — but with the right guidance and support around him it turned around. By the time this video was filmed he was putting on five new clients a week, growth he says he “wouldn’t have been saying” a few months earlier, and quick enough that his accountant couldn’t quite believe it.
The surviving recording is 67 seconds and starts mid-sentence, so this is deliberately a short case study — every claim in the body of this page comes straight from the video below.
What David states on camera
| Claim | His words |
|---|---|
| The headline result | “Converting, sort of putting five new clients on a week” — and when asked to confirm: “five, yeah… it’s been pretty insane” |
| How recent the turnaround was | “I wouldn’t have been saying this a few months ago, definitely. That was quick.” |
| The doubts early on | “Am I in the right place, doing the right thing? … that was certainly there” |
| What changed it | “With the right guidance and the right help and the right support around you, you sort of can get there” |
| How fast the growth was | Quick enough that “the accountant’s going, the head’s going crazy” |
| How it feels now | “Can’t be more relaxed … I think it’s showing with my face-to-face training … just phenomenal” |
Watch David tell it himself
A note on the era: this result was delivered by the LeadsNow team under its fitness brand, More Gym Members, and the video was filmed in 2018. It predates the AI sales agents LeadsNow runs today — what you see here is the team’s earlier work with high-ticket fitness and coaching businesses, exactly as described on camera.
The story, in David’s own words
There isn’t a long backstory to dress up here, and we won’t invent one. David admits the doubts were real at the start — that voice going through the back of your head asking “am I in the right place, doing the right thing?” was, in his words, “certainly there”. His answer to it is the most repeatable line in the video: with the right guidance, the right help and the right support around you, you can get there.
And where he got to is specific: at the time of filming he was converting and putting on five new clients a week — “pretty insane”, by his own description, and something he “wouldn’t have been saying a few months ago, definitely”. The growth came quickly enough that his accountant was left amazed — David jokes on camera about the disbelieving questions that kind of jump invites. The knock-on effect he describes is calm: he can’t be more relaxed, and he says it shows in his face-to-face training and how he talks to people.
His testimonial card — the quote that has accompanied this video since it was published — puts the same arc more bluntly:
“I was ready to leave the industry. Now I’m adding 5 new clients a week and hiring my second trainer.”
— David Clarke, DC Fitness (his approved testimonial card quote)
Why the numbers on this page are limited
Two honesty notes. First, the surviving recording is a partial capture — 67 seconds that begin mid-sentence — so the verified facts are limited to what’s in it: the early doubts, the turnaround with the right support, five new clients a week, “a few months”, the astonished accountant, and how much more relaxed he is. No revenue, no location, no exact start date — he didn’t state them in the footage we have, so we don’t either. Second, two phrases in his approved card quote above — “ready to leave the industry” and “hiring my second trainer” — are not in the surviving audio, which is why they appear on this page only inside that marked quote and never as our narrative. If you want a longer, numbers-heavy client story, the Iron Body case study is the other end of the spectrum, and the full set — filmed and written — lives on the client stories hub.
Frequently asked questions
Why does the video start mid-sentence, and why is this case study so short?
Because the source is a partial capture. The surviving recording of David’s testimonial runs 67 seconds and begins mid-thought, so the verified facts are limited to what he states in it: he had doubts early on, the right guidance and support turned it around, he was putting on five new clients a week at filming, and the growth arrived within “a few months”. Rather than pad the page with detail he never gave on camera, we’ve kept it as lean as the footage.
Do on-camera client stories like this actually influence buyers?
The independent research says word-of-mouth is the most trusted channel there is. Nielsen’s 2021 Trust in Advertising Study — a global survey of more than 40,000 consumers — found that 88% of respondents trust recommendations from people they know more than any other channel. That’s general market data, not a claim about this campaign — but it’s why we publish client stories in the client’s own words, on camera, even when the footage is brief or imperfect.
Was this result produced with LeadsNow’s AI system?
No. This is a 2018 campaign delivered under LeadsNow’s fitness brand, More Gym Members, and it predates the AI sales agents LeadsNow runs today. The same team now works with high-ticket fitness and coaching businesses under LeadsNow, with 50,769+ AI-booked sales appointments since 2017 and 1M+ leads generated. You can see the full range of client results on the client stories hub.