In brief: Rob Freeme owns Fitranx, a fitness business with three facilities and 300+ clients in South Africa. When his Facebook marketing “tanked” coming back in the new year, the LeadsNow team — then operating as More Gym Members — rebuilt his lead flow and sales process. On camera, Rob reports signing up 49 clients in two months.
What Rob states on camera
Every number and claim on this page comes from Rob’s filmed testimonial. Nothing has been added.
| Claim | Rob’s words |
|---|---|
| The business | “I own FITRANKS in South Africa. We’ve got three facilities with over 300 clients.” |
| The headline result | “We signed up 49 clients in two months. I mean, that is absolutely ridiculous.” |
| Upsell retention | “And our upsell, we get about 50% stickability.” |
| The situation before | “We came back in the new year and Facebook, I don’t know what happened, but my marketing just tanked, I was stressed, I had anxiety.” |
| Agency history | “I’ve tried out other marketing agencies before and they have burnt me big time. I think this is about the fourth guys that I’ve used.” |
| What changed it | “I’m talking systems, procedures, feedback, dude, you name it, they give it to me.” |
| Lead flow now | “It’s kind of like a tap. When I tell them, guys, boom, it’s that time of the month, let’s bring in the leads… they just open it up and boom, the leads come in.” |
| Sales conversion | “Their sales conversion process is very simple and effective. It just works.” |
Watch Rob tell it himself
A note on the era: this result was delivered by the LeadsNow team under its fitness brand, More Gym Members, and the video was filmed in 2019. It predates the AI sales agents LeadsNow runs today — what you see here is the team’s earlier work with high-ticket fitness and coaching businesses, exactly as described on camera.
The story, in Rob’s own words
Rob had always run his own marketing. As he puts it: “I’ve always handled the marketing myself. Look, I’m not an expert, but I know my shit.” Then the new year hit, his Facebook results collapsed, and the stress followed. A business with three facilities and more than 300 clients suddenly had a lead problem — and an owner with anxiety about it.
He was also, understandably, sceptical. He’d tried other marketing agencies before and, in his words, “they have burnt me big time”; by his own count, this was roughly the fourth he’d tried. What won him over wasn’t hype — it was operations: “I’m talking systems, procedures, feedback, dude, you name it, they give it to me.”
The part Rob keeps coming back to is control. Lead generation stopped being a lottery and started behaving like infrastructure: “It’s kind of like a tap… they just open it up and boom, the leads come in.” And the help didn’t stop at the top of the funnel — “they also help you not just attract the leads, but convert the leads.”
“I own 3 gyms — Riley and the team gave me peace of mind when nothing else was working.”
— Rob Freeme, Fitranx (approved site quote)
The outcome he states on camera: 49 clients signed up in two months, with around 50% “stickability” on upsells. For a high-ticket fitness business that had just watched its marketing tank, that’s the difference between anxiety and, in Rob’s words, peace of mind.
You can browse the full library of filmed client stories on our case studies page, or see how we apply this today for high-ticket coaching and fitness businesses.
Frequently asked questions
Was this result produced with LeadsNow’s current AI system?
No. This campaign was delivered in 2019 under More Gym Members, the LeadsNow team’s fitness brand at the time, and predates the AI sales agents LeadsNow runs today. The team has since generated over 1M leads and booked 50,769+ AI-booked sales appointments since 2017 — but the result on this page is exactly what Rob describes on camera, no more.
Do on-camera client stories like this actually influence buyers?
The evidence says yes. Nielsen’s 2021 Trust in Advertising study found that 88% of global respondents trust recommendations from people they know more than any other channel — which is why we publish filmed, first-person client accounts rather than anonymous claims.
Where do the numbers in this case study come from?
Every figure — three facilities, 300+ clients, 49 sign-ups in two months, roughly 50% upsell stickability — comes directly from Rob’s filmed testimonial. We don’t extrapolate revenue, add timeframes he didn’t state, or blend in numbers from other clients. If Rob didn’t say it on camera, it isn’t on this page.
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