At a glance: Harry Brown is the studio manager of F45 Narrabeen, an F45 franchise on Sydney’s Northern Beaches that came out of COVID down on member numbers. Working with the LeadsNow team — under its fitness-vertical brand More Gym Members — the studio added 57 new members in just under eight weeks, while Harry and his team were trained up on sales along the way. In his words: “57 new members in less than 2 months. The team’s progression and the educational info has been outstanding.” Every figure on this page comes straight from the filmed interview, as told on camera.
The numbers, as stated in the filmed interview
| Metric | Result |
|---|---|
| New members signed | 57 |
| Timeframe | Just under eight weeks |
| Starting point | Member numbers down coming out of COVID, with “quite a few people pulling out” |
| Alongside the members | Sales education and team progression Harry describes as “outstanding” |
Watch Harry tell it himself
A note on the era: this campaign was delivered by the LeadsNow team under its fitness brand, More Gym Members, and the video was filmed in 2020 as gyms reopened after COVID lockdowns. It predates the AI sales agents LeadsNow runs today — what you see here is the team’s earlier work in gym lead generation and sales training, exactly as described on camera.
Where F45 Narrabeen was before
F45 studios are built on community, and Narrabeen is no exception — Harry describes it as a community-based gym where members feel like friends and family. That’s exactly what made the COVID period so hard. Lockdowns emptied the studio, and people the team genuinely cared about were hit financially and had to step away.
“Obviously, COVID hit us quite hard, and so we were pretty low on our member numbers, with quite a few people pulling out. As we were reopening, we were just getting set to come back and come back strong.”
— Harry Brown, F45 Narrabeen
Harry doesn’t sugar-coat what that period felt like. “It was really hard to see friends and family get hit by it too,” he says on camera. The studio wanted to tell people to keep coming — but, as he puts it, this is a business as well. Coming out the other side, they needed member numbers back, and fast.
Getting started with More Gym Members
The introduction came the way a lot of good business decisions do — through a referral. One of the studio owner’s friends pointed them to More Gym Members, and from there the process was simple.
“We then had a Zoom meeting with Patrick over in America, and he just gave us a bit of information and detail about how this works and how this runs. After that, me and Aaron had a nice little discussion, and we decided to crack on and go for it. And from there, we just skyrocketed.”
— Harry Brown, F45 Narrabeen
The outcome is the headline of this page: 57 new members in just under eight weeks, stated in the filmed interview. For a studio that had watched its numbers drain away through lockdowns, that’s not a tweak — that’s a restart.
What changed beyond the member count
Ask Harry for his highlights and he doesn’t start with the number. He starts with what his team learned. The education that came with the campaign — how to pitch, how to talk to prospects about what the studio can do for them — changed how he sells, and he passed it on to the rest of the team.
“Pre-MGM, I was pretty nervous talking to clients about trying to sign them up. I didn’t have too much of a standard situation to go through. But through this process, we’ve built up a great base on how to talk to people, how to approach people.”
— Harry Brown, F45 Narrabeen
He also credits the group calls, where operators from other fitness businesses share what’s working for them: “you get to see other people’s side of the story. And from that, I’ve just learned to grow.” That’s the part of this story that outlasts any single campaign — a studio manager and a team who are now comfortable selling their own product. It’s the same philosophy the team applies today across gym and fitness studio marketing: leads are only half the job; someone still has to sign them up.
A community growing again
The number matters, but for a community gym the texture of the comeback matters just as much. Harry describes fresh faces coming through the door and long-standing members taking them under their wing.
“The buy-in since COVID has been amazing, and we’ve had old members helping out new members, and the community is just growing and growing. It’s really nice to see.”
— Harry Brown, F45 Narrabeen
Asked about the future, his answer is one word repeated: keep going. Keep growing, keep building the community, keep helping people get out of “this COVID mess” and back on top of their health and fitness goals. And his advice for any operator watching who’s struggling and weighing up whether to get help?
“If you’re looking for help, if you’re struggling at the moment, I’d say just go for it. Just buy in and just do it. If you commit, it’ll work.”
— Harry Brown, F45 Narrabeen
Frequently asked questions
Are these results typical?
No — no honest agency guarantees a specific number. F45 Narrabeen brought real ingredients to the table: a strong franchise product, a genuine community, and a studio manager willing to learn to sell. What the result shows is that the fundamentals compound — consistent lead flow, a team trained to convert, and fast follow-up. Speed matters more than most operators realise: the Lead Response Management Study found a 21-fold decrease in the odds of qualifying a prospect when response time stretched from 5 minutes to 30 minutes.
Was this one of LeadsNow’s AI campaigns?
No. This campaign ran in 2020 under More Gym Members, LeadsNow’s earlier gym-marketing brand, and predates the AI sales agents LeadsNow runs today. What Harry describes on camera is the team’s earlier work — gym lead generation plus hands-on sales education — not AI. We keep that distinction clear on every legacy story we publish.
Does LeadsNow still work with gyms and F45 studios?
Yes. The same team behind this campaign now works with gyms, studios and high-ticket fitness businesses under LeadsNow. If you run a gym or fitness studio, start with the More Gym Members page.
What did F45 Narrabeen get beyond the leads?
As described in the filmed interview: education on sales pitching and how to talk to prospects, which Harry passed on to his whole team, plus group calls where he could learn from other operators in the sector. In his words, the team’s progression and the educational information were highlights of the engagement, alongside the 57 new members.
Want to see how other clients have gone? See all client stories.