At a glance: Chris Hennessey took over The Outdoor Club, a fitness business, and was burnt by the takeover. In his words, he “didn’t really have a business” — just “a building that had some people in it” — and no clear idea of his target market. Client numbers fell as low as about 16. On camera, after working with the team behind More Gym Members, he puts the count at about 50.
His testimonial runs 63 seconds, and this is deliberately a short case study — every claim about Chris’s results comes straight from the video below.
What Chris states on camera
| Claim | His words |
|---|---|
| The starting point | “I didn’t really have a business. I had a building that had some people in it and that was it” |
| Target market | “I didn’t really have any idea of who my target market were” — no clear distinction of who he wanted to help or why |
| The takeover | “I was burnt from the taking over of this business” |
| What he needed | A good marketing campaign: “this is going to be what keeps my head above the water” |
| The low point | “I think the lowest that I got down to was about 16” |
| At filming | “Now about 50, yeah” |
Watch Chris tell it himself
A note on the era: this result was delivered by the LeadsNow team under its fitness brand, More Gym Members, and the video was filmed in 2018. It predates the AI sales agents LeadsNow runs today — what you see here is the team’s earlier work with high-ticket coaching and fitness businesses, exactly as described on camera.
The story, in Chris’s own words
There isn’t a long backstory to dress up here, and we won’t invent one. Chris took over The Outdoor Club and, by his own account, was burnt by the takeover. What he inherited didn’t feel like a company at all: “I didn’t really have a business. I had a building that had some people in it and that was it.” He had no real idea who his target market were — no clear distinction of who he wanted to help or why. He just knew he wanted the business.
He was still excited going in, and he was clear-eyed about what he needed: “getting a good marketing campaign together for me was like I really need this and this is going to be what keeps my head above the water.” The numbers on camera trace the turnaround in a single line:
“I think the lowest that I got down to was about 16. … Now about 50, yeah.”
— Chris Hennessey, The Outdoor Club
Chris also left a written testimonial alongside the video. It isn’t part of the audio above, so we quote it separately and only as he wrote it:
“The first program I’ve ever been involved with that covers the whole package — not just ads or landing pages.”
— Chris Hennessey, The Outdoor Club (written testimonial — not from the video)
Why 16 and “about 50” are the only numbers on this page
Chris’s testimonial is 63 seconds of interview footage, and it contains exactly two numbers: a low of about 16 clients, and about 50 at the time of filming. He doesn’t state revenue, a timeframe for the growth, or a location — and this page doesn’t either. A man whose story starts with being burnt by a business deal deserves better than a write-up padded with figures he never gave. If you want a longer, numbers-heavy client story, the Iron Body case study is the other end of the spectrum, and the full set — filmed and written — lives on the client stories hub.
Frequently asked questions
Why is this case study so short?
Because the source video is only 63 seconds long. Chris filmed a brief testimonial rather than a long sit-down interview, so the verified facts are limited to what he states in it: he took over the business and was burnt by the takeover, he had no clear target market, client numbers dropped as low as about 16, and at filming they were about 50. We’d rather publish a brief page than stretch it with detail he never gave.
Do short client videos like this actually influence buyers?
The independent survey data says yes. Wyzowl’s annual video marketing survey found that 85% of people have been convinced to buy a product or service by watching a video. That’s general market data, not a claim about this campaign — but it’s why we publish client stories in the client’s own words, on camera, even when they’re brief.
Was this result produced with LeadsNow’s AI system?
No. This is a campaign delivered under LeadsNow’s fitness brand, More Gym Members, filmed in 2018, and it predates the AI sales agents LeadsNow runs today. The same team now works with high-ticket coaching and fitness businesses under LeadsNow, with 50,769+ AI-booked sales appointments since 2017 and 1M+ leads generated. You can see the full range of client results on the client stories hub.