At a glance: Lianna Linton is a personal trainer who restarted her business after time overseas — starting from zero sessions, with no internet marketing experience. Working with Riley for two months, she went from zero sessions to 60 sessions, filled her book with reliable, long-term clients who wanted to be there, and took on a subcontractor. All figures come straight from her filmed testimonial below.
The numbers, as stated in her filmed testimonial
| Metric | Result |
|---|---|
| Sessions | From zero sessions to 60 sessions |
| Time working with Riley | Two months |
| Client quality | Reliable, long-term clients who all wanted to be there |
| Team growth | Took on a subcontractor — too busy to run sessions herself |
| Prior internet marketing experience | None — had never done any form of it |
| Her verdict | “100% worth the investment” |
Watch Lianna tell it herself
A note on the era: this campaign was delivered by the LeadsNow team under its fitness brand, More Gym Members, and the video was filmed in 2019. It predates the AI sales agents LeadsNow runs today — what you see here is the team’s earlier high-ticket fitness work: lead generation and the systems to handle it, exactly as described on camera.
Where Lianna was before
Lianna runs face-to-face personal training sessions. She’d run a personal training business before, then went overseas — and when she came back, she wanted to do something different. This time she wanted to boost that initial start-up phase, rather than grind through it. The catch: she’d never done any form of internet marketing.
“Before working with Riley, I’d never really done any form of internet marketing. I didn’t know what a click funnel was, I’d never understood it, so I just kind of never did it.”
— Lianna Linton, personal trainer
She also knew exactly what she didn’t want her client book to look like. As she explains on camera, when you start out in personal training you’re often handed “kickstarts” by the gym — and those people don’t necessarily want to be there. They’re not really interested.
“That wasn’t the clientele that I was looking for, and I felt like this might be the thing that gives me a leg up.”
— Lianna Linton, personal trainer
What changed
Lianna worked with Riley for two months. That’s the entire engagement she describes — and in that window, her brand-new client book went from empty to full.
“Since working with Riley, I only worked with him for two months. I went from zero sessions to 60 sessions.”
— Lianna Linton, personal trainer
Just as important as the volume was who was turning up. These weren’t gym-handed kickstart clients counting down the minutes.
“I found that the people that I met up with were really lovely, really reliable clients, long-term clients, and they all wanted to be there, and they were the type of client that I was definitely looking for.”
— Lianna Linton, personal trainer
The result: zero to 60 sessions, in two months
The headline figures, as stated in the filmed testimonial: from zero sessions to 60 sessions, in two months of working together, with clients Lianna describes as reliable and long-term. In her words, the campaign “really helped to kickstart my business and get me up and going really fast.”
Lianna’s approved summary of the engagement:
“It takes most trainers years to hit 6 figures — I went 0→60 sessions/week within 2 months.”
— Lianna Linton (approved client quote)
What the growth enabled
The clearest sign the book had genuinely filled: Lianna stopped being able to run every session herself.
“Since working with him, I’ve been able to take on a subcontractor because I am now too busy to run sessions myself, so I now have someone working with me.”
— Lianna Linton, personal trainer
Her own assessment of the counterfactual is worth sitting with: without the campaign, she says she would probably not have got there — or maybe in a few years. She also calls out the service itself: Riley was really prompt in his replies, and she was really happy with the service and where it took her business in such a short period of time.
“I think it was 100% worth the investment.”
— Lianna Linton, personal trainer
Frequently asked questions
Are these results typical?
No — and anyone who guarantees a specific number is being loose with the truth. Lianna’s story is a start-up-phase story: she was restarting from zero after time overseas, had never done internet marketing, and deliberately went looking for a leg up instead of relying on gym-handed kickstart clients. What her testimonial shows is what a focused two-month campaign can do when a trainer with a clear idea of her ideal client backs it fully — her own verdict was that it was “100% worth the investment”.
Why does a new personal trainer need marketing at all?
Because the field is crowded. IBISWorld’s Personal Trainers in Australia report counts 12,413 businesses in the industry in 2026, competing in a market worth $665.1 million. As a solo trainer restarting from zero, waiting for the gym floor to hand you clients — the “kickstart” crowd Lianna specifically didn’t want — means competing for the least motivated prospects. A direct pipeline of people who actually want to train is how a new book fills with reliable, long-term clients instead.
What exactly did the campaign involve — and does LeadsNow still work with trainers?
This campaign ran around 2019 under LeadsNow’s fitness brand More Gym Members — lead generation for Lianna’s face-to-face personal training business during its start-up phase. It predates the AI sales agents LeadsNow runs today. The same team now works with personal trainers, coaches and fitness businesses through its high-ticket coaching client acquisition service, on a pay-per-result basis.
Want to see how other clients have gone? See all client stories.