At a glance: James Haupt runs Fit N Firm in Melbourne. He was struggling with his Facebook and online advertising, so he brought Riley on board. Over a 21-day sprint, $380 in ad spend produced 52 new leads, 10 new sales and an extra $7,000 in income for the business. In James’s words: “So I think off the top of my head, it was 18 times ROI.” Every figure on this page comes straight from James’s on-camera testimonial below — it’s a short video, and this is deliberately a short case study.
The numbers, as stated on camera
| Metric | Result |
|---|---|
| Timeframe | 21 days |
| Ad spend | $380 |
| New leads | 52 |
| New sales | 10 |
| Extra income | $7,000 |
| Return on ad spend | “18 times ROI” — his words ($7,000 ÷ $380 ≈ 18.4×) |
Watch James tell it himself
A note on the era: this result was delivered by the LeadsNow team under its fitness brand, More Gym Members, and the video was filmed in 2018. It predates the AI sales agents LeadsNow runs today — what you see here is the team’s earlier Facebook advertising work with high-ticket coaching and fitness businesses, exactly as described on camera.
The story, in James’s own words
There isn’t a long backstory to dress up here, and we won’t invent one. James’s testimonial is 32 seconds long, and it covers everything that matters: he’d been struggling with his Facebook and online advertising, he got Riley on board, and 21 days later the campaign had spent $380, generated 52 new leads, closed 10 new sales and brought the business an extra $7,000 in income.
“So I’ve been struggling with my Facebook and online advertising. I got Riley on board, and over 21 days, just $380 spent, he brought me 52 new leads, 10 new sales, bringing my business an extra $7,000 in income. So I think off the top of my head, it was 18 times ROI.”
— James Haupt, Fit N Firm, Melbourne
His maths off the top of his head checks out: $7,000 of income against $380 of ad spend is roughly an 18.4× return on ad spend. Broken down further — and this is simple arithmetic on the numbers he states, not extra claims — that’s about $7.30 in ad spend per lead, and 10 sales from 52 leads.
His advice at the end of the video is as direct as the rest of it: “If you’re thinking that you need some help with your Facebook advertising, have a chat to Riley, sit down, you’ll work out an awesome plan.”
Why a fast first result matters
As general context (not a claim about this campaign): short sprints like this are how sensible advertisers de-risk a channel. A tightly bounded test — small budget, fixed window, hard numbers at the end — tells a business owner quickly whether the offer and the audience work, before committing serious money. In Fit N Firm’s case the answer came back inside three weeks, and it came back with revenue attached rather than vanity metrics. That’s the standard we hold every client story on this site to: numbers the client states themselves, on camera.
Frequently asked questions
Is Facebook advertising actually a good channel for fitness businesses?
The independent benchmark data says yes — fitness is one of the strongest-performing verticals on the platform. In WordStream’s Facebook advertising benchmarks study (256 US advertiser accounts, November 2016 – January 2017), fitness advertisers averaged a 14.29% conversion rate from Facebook ads — well above the 9.21% average across all industries. That’s general market data, not a claim about any one campaign, but it helps explain why a well-run fitness offer on Facebook can produce results like the ones James describes.
Is an 18× return on ad spend typical?
No specific result is ever guaranteed, and anyone who promises one is being loose with the truth. What this page shows is exactly what James states on camera: $380 spent over 21 days, 52 leads, 10 sales, an extra $7,000 in income — which works out to roughly 18.4× return on ad spend. Small budgets over short windows can swing both ways; this one swung hard in the right direction, and James chose to say so on camera.
Was this result produced with LeadsNow’s AI system?
No. This is a 2018 campaign delivered under LeadsNow’s fitness brand, More Gym Members, and it predates the AI sales agents LeadsNow runs today. The same team now works with high-ticket coaching and fitness businesses under LeadsNow, where the AI stack has booked 50,769+ sales appointments since 2017 and generated 1M+ leads. You can see the full range of client results — filmed and written — on the client stories hub.
Why is this case study shorter than the others?
Because the source is shorter. James filmed a 32-second direct-to-camera testimonial rather than a sit-down interview, so the verified facts are limited to what he states in it: the 21-day window, the $380 spend, the 52 leads, the 10 sales, the extra $7,000 and his “18 times ROI”. Rather than pad the story with detail he never gave, we’ve kept the page as lean as the sprint it describes.