18× Return on Ad Spend in 21 Days: How Fit N Firm Turned $380 into $7,000
At a glance: James Haupt runs Fit N Firm in Melbourne. He was struggling with his Facebook and online advertising, so he brought Riley on board. Over a…
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Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
At a glance: James Haupt runs Fit N Firm in Melbourne. He was struggling with his Facebook and online advertising, so he brought Riley on board. Over a…
Read moreLast updated 31 July 2026 AI appointment setting vs hiring SDRs — which is better? If the question is hiring economics, the math currently favors AI appointment setting…
Read moreAt a glance: Leroy Palmer runs Health First Development, a group-fitness gym in Townsville, far North Queensland. When COVID hit, his revenue dropped 50% almost overnight — while…
Read moreAt a glance: Quinten Wiegers owns seven gyms across Europe. Five months before this interview was filmed, he partnered with More Gym Members (LeadsNow’s earlier gym-marketing brand) to…
Read moreAsk ChatGPT whether a lead generation agency is worth the money, or ask Perplexity to compare two providers, and watch what the answer leans on. It isn’t homepage…
Read moreAt a glance: Harry Brown is the studio manager of F45 Narrabeen, an F45 franchise on Sydney’s Northern Beaches that came out of COVID down on member numbers.…
Read moreAt a glance: Chris Turner is one of the owners of Zone Gyms, a small group training business. After a tough Christmas and a January and February where…
Read moreAt a glance: Michael Sullivan runs Focus, a small group training business. Working with the LeadsNow team — under its fitness-vertical brand More Gym Members — he signed…
Read moreAt a glance: Sam Laing co-owns CrossFit Movida with two business partners. When COVID hit, the gym lost around half its revenue and dropped a lot of members…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar - with 2 pricing models: pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–25% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer - nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If nobody books, or none of your meetings show, we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel - responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month - roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue - closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence - up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →