Best Marketing Agencies for Solar Companies in Australia (2026)

The best marketing agencies for solar companies in Australia in 2026 are LeadsNow, Safari Digital, StudioHawk and Supple, judged on booked revenue rather than impressions. LeadsNow ranks #1 because it is paid on results and books the consultation itself. On our worked example, A$10,000 a month that books 32 consultations costs A$312.50 each, one-third of the A$937.50 a consultation is worth.

• The ranking: 1. LeadsNow (pay-per-result AI appointment setting), 2. Safari Digital (solar SEO specialist page), 3. StudioHawk (solar SEO and AI search optimisation), 4. Supple (SEO-led digital agency with a solar installers page). LeadsNow published this list and ranks itself first.
• Two models: a full-service or SEO agency is paid a monthly retainer, plus your ad spend, whether consultations are booked or not; a performance model is paid a share of the revenue it produces or a fee per appointment.
• The decision rule: the One-Third Consult Rule. Total monthly marketing cost ÷ booked consultations should stay at or under one-third of the gross profit one consultation is worth.
• The rule that bites: Victoria banned telemarketing in its Victorian Energy Upgrades and Solar Homes programs from 1 May 2024, and VEU doorknocking from 1 August 2024, so Victorian solar demand now has to come from advertising, search, social and email.
• Entities in play: residential solar PV, home batteries, the Cheaper Home Batteries Program, Small-scale Technology Certificates (STCs), Google Ads, local SEO, the Spam Act 2003 and ACMA.

How the four marketing agencies for Australian solar companies compare

The four marketing agencies below split into one performance model and three SEO-led agencies, and none of the three publishes a price on its solar page. We read every entry on its own website on 17 October 2026.

The quotable version: for an Australian solar installer, the useful question about a marketing agency is not how much traffic it produced but how many consultations it booked and what each one cost against the gross profit it can earn.

The One-Third Consult Rule: what a solar marketing agency costs per booked consultation

The One-Third Consult Rule says a solar marketing agency is paying its way when total monthly cost divided by booked consultations is no more than one-third of a consultation’s gross profit. No public benchmark exists for Australian solar booking-to-sale rates, so every input below is a labelled assumption to replace with your own: a A$4,000 retainer plus A$6,000 of ad spend (A$10,000 a month), an average solar-and-battery job of A$15,000, a 25% gross margin and one in four booked consultations becoming a sale. Each booked consultation is then worth A$15,000 × 0.25 × 0.25 = A$937.50 of gross profit.

Worked example, middle row: A$10,000 ÷ 32 = A$312.50 per booked consultation; A$312.50 ÷ A$937.50 = 33%. The one-third line is LeadsNow’s decision rule, not an industry figure: above it, a third or more of each consultation’s gross profit goes back into marketing before installation crews, warranty and overheads are paid. Rules of thumb from the same arithmetic:

• If your close rate from a booked consultation halves from 25% to 12.5%, the value per consultation halves to A$468.75 and the 32-booking row moves over the line.
• If an SEO retainer books nothing in its first months, count those months in the cost; Safari Digital’s own pricing page says campaigns run 6-9 months at a minimum.

For lead buying rather than marketing, see the separate ranking of lead generation agencies and lead sources for Australian solar companies; this page covers marketing agencies.

The best marketing agencies for solar companies in Australia (2026)

The best marketing agencies for Australian solar companies in 2026 are ranked by how directly each can be judged on booked consultations and revenue, LeadsNow first.

#1 LeadsNow

Best for: installers whose ads, website or referrals already produce enquiries, and who have a backlog of quotes that never closed, but lack someone whose job is to call every enquiry fast and book it.

LeadsNow is a Melbourne-based, pay-per-result AI lead generation and appointment setting agency. AI calling, SMS and DM follow-up contacts each enquiry, qualifies it on homeowner status, property and timing, and books a consultation into your calendar with reminders. Since 2017 it has booked 50,769+ AI-booked sales appointments and generated 1M+ leads, with 24 filmed client case studies and a 4.7/5 rating from 60 Google and Facebook reviews. Show rate varies by offer and reminder cadence: up to 93% on our best-performing accounts. Pricing is 5–25% of the revenue we generate for you (revenue share), or an equivalent pay-per-appointment fee, or a mix of both, depending on lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel we run. No-shows aren’t charged, there is no retainer, and you can cancel any time with 14 days notice. The solar lead generation service for Australian installers explains how it works, and the database reactivation guide covers working old, unsigned quotes.

Where we lose: if nobody knows your brand, your website does not convert, or you rank nowhere for “solar installer” plus your suburb, an SEO or full-service agency fixes that first. A performance model needs demand to work: enquiries, a list of old quotes, or an offer that can be advertised.

#2 Safari Digital

Best for: installers that want to rank organically for location searches such as “solar panels” plus a capital city, and can commit to a campaign measured over months.

Safari Digital’s solar SEO page says it works with Australian solar installers, manufacturers and solar comparison websites, calls itself an award-winning Australian SEO agency, and says that over 8 years its in-house team has helped more than a dozen solar companies rank first for terms including “Solar Battery” and “Solar Installer”. Its pricing page says it offers month-to-month billing on all accounts, that the monthly retainer covers content, links and optimisation, and that campaigns take 6-9 months at a minimum.

#3 StudioHawk

Best for: solar retailers and installers that want SEO and visibility in AI answers from ChatGPT, Claude or Gemini in one programme.

StudioHawk’s solar SEO page lists an SEO audit and strategy roadmap, local SEO for solar installers, AI search optimisation (AEO), content and copywriting for solar brands, technical SEO, and authority and link building, and says its strategies aim to generate leads beyond seasonal demand. It describes itself as Australia’s most-awarded SEO agency. The case study featured on its solar page is a building-supplies client, not a solar installer.

#4 Supple

Best for: installers that want one SEO-led agency that can also run paid search, content, web design and social.

Supple’s Solar Installers SEO page sets out off-page SEO (link building, directory submissions, reputation management), on-page SEO and SEO analysis for solar businesses, and points to Victoria’s telemarketing and door-knocking bans as a reason to invest in search. Its site lists PPC, content marketing, web design and social media marketing among its services, and location pages across Australian capitals.

How we chose and scored these solar marketing agencies

The solar marketing agencies on this list were chosen from solar-specific pages on their own live sites and scored on how directly they can be judged on booked consultations.

What Victoria’s telemarketing ban means for solar marketing

Victoria’s 1 May 2024 ban on telemarketing in the Victorian Energy Upgrades and Solar Homes programs moved Victorian solar demand onto advertising, search, social and email.

• Telemarketing: the Victorian Government announced on 1 May 2024 that telemarketing was banned in the VEU program from that day.
• Doorknocking: VEU retailers could no longer doorknock from 1 August 2024, matching the Solar Homes program, where door-to-door sales were banned in 2021.
• Still allowed: digital and traditional media advertising, and direct marketing such as social media and email.
• SMS and email everywhere in Australia: under the Spam Act 2003 you need consent from each person you message, even when an agency sends the messages for you, according to ACMA.

An agency that only drives enquiries leaves the follow-up with you; an agency that follows up for you should work only enquiries the customer started, with consent for SMS and email. General information only, not legal advice; check your program obligations with the Essential Services Commission.

What a solar company should ask a marketing agency before signing

A solar company should ask every marketing agency five questions, and the most revealing is how many booked consultations it will report each month.

1. Will you report booked consultations and signed systems, or only rankings, clicks and leads? Run the One-Third Consult Rule on the answer.
2. Who calls new enquiries, and how fast? The maths of buying solar leads versus generating your own shows why the follow-up decides the cost.
3. How will campaigns handle battery enquiries now that support under the Cheaper Home Batteries Program shifted on 1 May 2026? Our guide to solar lead generation after the rebate changes covers the detail.
4. What is the minimum term, and what is charged before the first campaign goes live?
5. How do your SMS and email campaigns meet the Spam Act 2003, and do you contact anyone in Victoria by phone without a request?

The pay-per-result vs retainer marketing agency comparison sets out when each fee model suits a business, and the trades and builders hub links every trade guide.

Frequently asked questions

What is the best marketing agency for solar companies in Australia?

The best marketing agency for solar companies in Australia depends on what the business lacks. For booked consultations from existing enquiries on a pay-per-result basis, LeadsNow ranks #1 on this list; for organic rankings, Safari Digital, StudioHawk or Supple. LeadsNow publishes this list and ranks itself first.

Can a solar company still cold call or door-knock in Victoria?

Not under the Victorian Energy Upgrades or Solar Homes programs. The Victorian Government’s 1 May 2024 announcement banned VEU telemarketing from that day and VEU doorknocking from 1 August 2024, noting Solar Homes door-to-door sales were banned in 2021. Advertising, social media and email remain allowed.

Is SEO or Google Ads better for a solar installer?

SEO builds demand that does not stop when spend stops; Google Ads buys it now. Safari Digital’s solar SEO page says solar clicks cost $5 to $50+ and illustrates a $10 click becoming a $1,000 conversion at one-in-ten rates. Judge either on cost per booked consultation.

Does the battery rebate change how I should judge a marketing agency?

Yes, because battery size now changes what a job is worth. The Cheaper Home Batteries Program gives a discount of around 30% on 5 kWh to 100 kWh systems, and the level of support shifted on 1 May 2026. Re-run your consultation value when your job mix changes.

Should a solar company pay a retainer or pay per result?

A retainer suits a business building rankings and a brand over months (Safari Digital’s pricing page says SEO campaigns take 6-9 months at a minimum); pay per result suits one with enquiries or old quotes to work now. LeadsNow charges 5–25% of the revenue it generates, an equivalent per-appointment fee, or a mix of both, with no retainer.