A residential solar lead in Australia costs about $15 to $100 in 2026 on the published price guides of three Australian lead sellers: shared leads run $15 to $50 and exclusive verified leads $50 to $100 per LeadsHQ and QuoteLeads, while WhySolar prices shared leads higher, at $50 to $100. Across industries, LeadsNow sees a cost per booked call of $30–$400, depending on industry, offer, price and many other variables.
The short answer from LeadsNow AI: An Australian residential solar lead costs $15 to $100 in 2026, and commercial leads $100 to $300, on the published price guides of three lead sellers. LeadsNow recommends judging every lead source on cost per signed job, because on QuoteLeads’ own example a $20 shared lead signing at 5% costs $400 per job against $240 for a $60 exclusive lead signing at 25%.
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- Shared residential leads: $20–$50 (LeadsHQ, May 2026) or $15–$35 sent to four to six installers (QuoteLeads, October 2026). WhySolar (February 2026) lists shared at $50–$100.
- Exclusive residential leads: $35–$50 unverified and $50–$100 SMS-verified (LeadsHQ and QuoteLeads); WhySolar lists exclusive at $35–$80.
- Commercial solar leads: $150–$250 (LeadsHQ, 30–99 kW systems), $100–$200+ (QuoteLeads) or $150–$300 (WhySolar).
- The test on this page: the Shared-Lead Break-Even Price, which tells you the most a shared lead can cost before it becomes dearer per signed job than an exclusive one.
- The policy input: the Cheaper Home Batteries discount is set by the STC factor on the day a battery is installed, 6.8 per usable kWh to 31 December 2026 and 5.7 from January 2027 (DCCEEW).
- Every price here is a vendor claim: all three sources sell solar leads, and none is an audited market rate.
Rules of thumb (plain arithmetic from the tables below and the vendors’ own figures):
- If your shared leads sign at 5% and your exclusive leads at 25%, expect a shared lead to be cheaper per job only below one-fifth of the exclusive price ($12 against $60).
- If you sign 20% of leads and hold cost per signed job to $350, do not pay more than $70 a lead.
- If you lift lead-to-signed from 20% to 25%, expect your affordable lead price to rise by $17.50, from $70 to $87.50.
- If a lead is sold to five installers and every installer is equally good, expect to win it about one time in five.
The Shared-Lead Break-Even Price: when is a shared solar lead cheaper?
The Shared-Lead Break-Even Price is the exclusive lead price multiplied by your shared close rate divided by your exclusive close rate. Below that number a shared lead is cheaper per signed job; above it, the exclusive lead wins even though it costs more per lead.
The close rates below are the vendors’ own published ranges, not measured figures: QuoteLeads puts shared leads at 3–8% lead-to-signed and exclusive verified leads at 25–45%, and WhySolar puts shared at 8–15% and exclusive at 25–35%. Replace them with your CRM’s numbers.
| Shared close rate | Exclusive close rate | Exclusive lead price | Break-even shared price | Shared tier cheaper per job? |
|---|---|---|---|---|
| 3% (QuoteLeads low) | 25% | $60 | $7.20 | No: below every published shared price |
| 5% (QuoteLeads example) | 25% | $60 | $12.00 | No |
| 8% (QuoteLeads high) | 25% | $60 | $19.20 | Only at $15–$19 |
| 10% (WhySolar example) | 30% | $60 | $20.00 | Only at $15–$20 |
| 15% (WhySolar high) | 25% | $60 | $36.00 | Yes, below $36 |
The worked check, end to end: a $20 shared lead at 5% needs 20 leads per signed job, so $400 in lead spend; a $60 exclusive lead at 25% needs 4 leads, so $240. Those are QuoteLeads’ own example figures. WhySolar’s example lands in the same place from the other side: a $60 shared lead at 10% costs $600 per job and a $60 exclusive lead at 30% about $200. The shared lead only wins when your team reaches shared leads first, which is what the speed to lead for trade businesses page measures.
How it works
How to price a solar lead by the signed job
Record each lead price
Note what you pay per shared, exclusive and commercial lead from each seller. Tag every lead with its source in your CRM.
Count booked assessments
Track how many leads from each source book a site assessment. Divide the lead price by that share.
Measure signed jobs
Count signed jobs per source and work out leads per job. Rebuild the break-even price from your own close rates.
Set your price ceiling
Divide your target cost per signed job by leads per job. Stop buying any tier that sits above it.
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How much does a solar lead cost in Australia in 2026?
Solar lead prices in Australia run from $5 for an aged lead to $300 for a commercial lead in 2026, on three seller price guides. All three were read on 17 October 2026. The sellers broadly agree on exclusive leads and disagree sharply on shared leads, which is the first thing to know when a vendor quotes you a price.
| Lead type | LeadsHQ (6 May 2026) | QuoteLeads (updated Oct 2026) | WhySolar (18 Feb 2026) |
|---|---|---|---|
| Aged lead | $5–$20 | Not listed | Not listed |
| Shared residential | $20–$50 (3+ installers) | $15–$35 (4–6 installers) | $50–$100 (3–5 installers) |
| Exclusive, unverified | $35–$50 | $35–$50 | $35–$80 (exclusive, no split) |
| Exclusive, SMS-verified | $50–$100 | $50–$100+ | Included above |
| Live transfer | Not listed | Not listed | $80–$150 |
| Commercial | $150–$250 | $100–$200+ | $150–$300 |
LeadsHQ also prices exclusive verified leads by city: Melbourne and Hobart $50–$60, Sydney $60–$70, Brisbane $65–$75, Perth $70–$80, and Adelaide and Newcastle $80–$90. The broader channel picture, including the cost per signed job each tier tends to produce, is on the solar lead generation in Australia guide. US prices and the end of the federal 25D credit are on the separate US solar lead cost page.
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What is the most you can pay for a solar lead?
The most an Australian installer can pay for a solar lead is the target cost per signed job divided by the number of leads needed to sign one. WhySolar sets that target at $350 for a $7,000, 6.6 kW residential system at a 25% margin, because it says acquisition should not exceed 15% to 20% of the $1,750 gross profit (20% of $1,750 is $350). QuoteLeads uses the same $350 target in its own worked example of $70 and $87.50 per lead.
| Your lead-to-signed rate | Leads per signed job | Lead price ceiling at $350 per job | Published tiers that fit |
|---|---|---|---|
| 5% | 20 | $17.50 | Aged and the cheapest shared leads only |
| 10% | 10 | $35.00 | Shared ($15–$35) |
| 15% | 6.7 | $52.50 | Exclusive unverified ($35–$50) |
| 20% | 5 | $70.00 | Exclusive verified, low end ($50–$70) |
| 25% | 4 | $87.50 | Exclusive verified up to $87.50 (every LeadsHQ city band except the top of Adelaide and Newcastle) |
| 35% | 2.9 | $122.50 | Every shared and exclusive residential tier |
The $350 target is WhySolar’s, built on a solar-only job. A solar and battery job carries more gross profit, so its ceiling is higher: if a battery doubled your gross profit per job to $3,500 (an assumption, replace it with your own margin), the same 20% rule allows $700 per signed job and $175 per lead at a 25% sign rate.
What does a booked solar site assessment cost?
A booked solar site assessment costs about $100 to $200 from a $60 exclusive lead under assumed booking rates, using the lead price divided by the share of leads that book.
No Australian source publishes the lead-to-booked-assessment rate for solar, so these are labelled assumptions, not measurements: 30%, 45% and 60% for exclusive leads, and 10%, 20% and 30% for shared leads, which reach several installers at once.
| Lead | Low booking band | Middle band | High band |
|---|---|---|---|
| $60 exclusive (assumed 30% / 45% / 60% book) | $200.00 | $133.33 | $100.00 |
| $20 shared (assumed 10% / 20% / 30% book) | $200.00 | $100.00 | $66.67 |
This is the number to compare against anyone who sells booked appointments rather than leads, because it sits on the same denominator. A booked assessment still has to be run and closed, and the hours your estimator spends on it are not in the table. Tag each assessment with its lead source so you can see which ones became installs.
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How does the battery rebate change what a solar lead is worth?
The Cheaper Home Batteries Program discount of around 30% depends on the STC factor on the installation date, not the date the customer signs. It covers eligible batteries of 5 to 100 kWh.
DCCEEW’s program page (last updated 9 June 2026) lists the factor at 6.8 per usable kWh for May to December 2026 and 5.7 for January to June 2027, about 16.2% fewer certificates per kWh. Since 1 May 2026 the factor applies in full up to 14 kWh, at 60% from 14 to 28 kWh and at 15% from 28 to 50 kWh. For lead cost this means two things. A sign rate measured during a pre-deadline rush may overstate what a lead is worth in the next period. And a lead quoted in November for a January install should be quoted at the January factor. The solar lead generation after the rebate changes page sets out the full step-down schedule to 2030.
What does working solar leads yourself cost?
Working bought solar leads yourself costs the lead price plus the sales hours spent on the 19 of every 20 leads that never sign at a 5% sign rate.
The method is simple and you can run it in-house. Call every new lead within minutes, because a shared lead goes to four to six installers at once on QuoteLeads’ own description. Follow up for at least a week across call and SMS. Record lead source, booked assessment and signed job for every lead, then rebuild the two tables above from your own rates each quarter. What breaks at volume is coverage: a lead that arrives at 7pm on a Saturday is competing with whichever installer answers first. Your quoted-but-unsigned list is the other cost people forget; it was paid for once already, and the database reactivation pillar explains how installers restart those conversations.
Frequently asked questions
How much does an exclusive solar lead cost in Australia?
An exclusive, SMS-verified residential solar lead costs $50 to $100 in 2026 per both LeadsHQ and QuoteLeads, with LeadsHQ calling $50 to $70 the sweet spot. Unverified exclusive leads cost $35 to $50. These are the sellers’ own published prices.
Are shared solar leads worth buying?
Shared solar leads are worth buying only when they cost less than the Shared-Lead Break-Even Price: the exclusive price times your shared close rate divided by your exclusive close rate. At 5% against 25% and a $60 exclusive lead, that ceiling is $12, below QuoteLeads’ cheapest published shared lead of $15.
What is a good cost per signed solar job in Australia?
WhySolar puts a good residential cost per signed job at $300 to $500 and suggests keeping it under $350 on a $7,000, 6.6 kW system with $1,750 gross profit. Battery jobs carry more profit and can carry a higher figure.
Does the battery rebate change what solar leads cost?
The battery rebate changes what a lead is worth rather than its price: the discount is set by the STC factor on the install date, which falls from 6.8 to 5.7 per usable kWh in January 2027, according to the DCCEEW Cheaper Home Batteries Program page. Quote every lead at the factor for its realistic install date.
How many solar leads does it take to get one install?
WhySolar estimates 3 to 4 exclusive leads or 7 to 12 shared leads per residential sale in Australia. QuoteLeads’ ranges imply about 13 to 33 shared leads at 3–8% and about 2 to 4 verified exclusive leads at 25–45%.
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