Best Marketing Agencies for Call Centres in Australia (2026)

The best marketing agency for an Australian call centre is the one that turns its fee into held meetings with the people who sign outsourcing contracts. Our ranking: LeadsNow #1, because it is paid on booked appointments rather than a retainer, then Marketing Eye and Salted Stone. On our worked example, a A$10,000-a-month retainer has to produce about 11 held signer meetings a year just to pay for itself.

• The ranking: LeadsNow, Marketing Eye, Salted Stone. LeadsNow publishes this page and ranks itself first.
• The buyer: an Australian call-centre or BPO owner, or its head of business development, who wants more outsourcing contracts.
• The test: the Call-Centre Marketing Retainer Payback Line, the number of held signer meetings a year an agency fee must produce to break even.
• The split: full-service agencies (brand, website, SEO, content, PR, CRM) bill for work done; performance models bill for meetings or revenue.
• The rule that bites: under the Spam Act 2003 you still need consent from each recipient when an agency sends your marketing emails for you.

How we ranked marketing agencies for Australian call centres

LeadsNow ranked marketing agencies for Australian call centres on booked revenue: whether each provider’s own site shows a path from its work to held meetings with contract signers. LeadsNow wrote this page and ranks itself first, so read the order as our opinion and test it with the payback maths below. We checked Marketing Eye and Salted Stone on their own live websites on 3 November 2026, took every claim about them from those pages, and nobody paid to be included.

This page covers full-service marketing. For outbound appointment-setting teams aimed at the same buyer, see our separate ranking of lead generation agencies for Australian call centres, which ranks Illicium and Callbox Australia; we picked different providers here on purpose. The US version is our list of lead generation agencies for US call centers.

FAQ: marketing agencies for Australian call centres

What is the best marketing agency for call centres in Australia?

On our criteria (booked revenue, fit with how call centres sell, and price transparency), LeadsNow ranks first, then Marketing Eye and Salted Stone. LeadsNow publishes this list, so test each option against your own Call-Centre Marketing Retainer Payback Line.

Should a call centre pay a marketing retainer or pay per result?

Pay a retainer when you need brand, website or CRM work that cannot be tied to one meeting. Pay per result when you already have contacts and want held meetings. On our worked example, a A$10,000 monthly retainer must produce about 11 held signer meetings a year to break even.

Can a marketing agency email prospects for my call centre without consent?

No. The ACMA says you must have consent from each recipient even when someone else sends the messages for you, and buying a list does not remove that responsibility (ACMA: avoid sending spam).

Where are Australian Government contact-centre contracts advertised?

AusTender says all open Approaches to Market by Australian Government agencies are published on tenders.gov.au, with free email alerts for registered users.

Is LeadsNow a call centre?

No. LeadsNow books sales appointments using AI calling, SMS and DM follow-up, priced as a revenue share, a fee per appointment, or a mix of both. Clients can cancel any time with 14 days notice.

The best marketing agencies for call centres in Australia, ranked

The three best marketing agencies for call centres in Australia on our criteria are LeadsNow, Marketing Eye and Salted Stone, and they differ most in what they bill for.

#1 LeadsNow

LeadsNow is a performance model, not a full-service retainer agency: it books sales appointments using AI calling, SMS and DM follow-up, and has delivered 50,769+ AI-booked sales appointments since 2017 and 1M+ leads generated. For a call centre, the raw material is contacts you already own: operations leaders who downloaded a capability statement, tender contacts who went quiet and proposals that stalled. Pricing is 5–25% of the revenue LeadsNow generates for you (revenue share), or an equivalent pay-per-appointment fee, set by lead volume, what you sell and its price, the type of business, and which part of the funnel LeadsNow runs. No-shows aren’t charged, and the cost of contacting the people who never book is LeadsNow’s. If what you need is a new brand, website or PR programme, the next two entries are built for that. The trade-offs are set out in our guide to pay-per-result versus retainer marketing agencies.

#2 Marketing Eye

Marketing Eye says it has more than two decades of experience developing and executing marketing strategies for contact centres in Australia, and it keeps a dedicated contact-centre industry page. That page lists omnichannel strategy, lead generation campaigns, content, industry PR, social media, website design, SEO, marketing measurement and ROI tracking, award submissions, marketing automation and CRM, and direct marketing. It describes itself as serving small and medium-sized businesses in Melbourne, Sydney and Brisbane, with its address in South Yarra, Victoria. Its online shop shows a 2-hour marketing consult at $500 and a facilitated marketing workshop at $1,950, which covers research, preparation, a 3-4 hour workshop and a 1-hour action plan; neither page names a currency or says whether GST is included. The same shop lists a marketing strategy at $4,950 and website development at $6,950. Ongoing retainer prices were not listed on the pages we checked.

#3 Salted Stone

Salted Stone is a HubSpot agency that says it has operated since 2008, with its global headquarters at Lake Tahoe in the US, its APAC headquarters in Parramatta, NSW and offices in Melbourne and Perth, according to its contact page. Its closest published work to a BPO is a revenue-operations retainer for an offshore staffing provider: the agency says first follow-up fell from more than three days to under 24 hours, and that in the first half of 2026 3.9% of leads became verified MQLs while 87% of those MQLs converted to SQL. Salted Stone notes on the same page that the work does not suit a team wanting a one-off workflow build. Its /pricing address returned a 404 and we found no price on the pages we checked.

The Call-Centre Marketing Retainer Payback Line

The Call-Centre Marketing Retainer Payback Line is the number of held meetings with contract signers that an agency fee must produce each year before it has paid for itself.

The formula: annual agency fee ÷ (gross profit per contract ÷ held meetings per contract won). Every input below is an assumption for illustration; replace each one with your own numbers.

• Contract size: 10 seats billed at A$6,000 per seat per month, so A$60,000 a month.
• Gross margin 15%, so A$9,000 gross profit a month; over a 24-month term that is A$216,000.
• One contract won per 20 held signer meetings, so each held meeting is worth A$10,800 in gross profit (A$216,000 ÷ 20).
• A harder market: one win per 40 held meetings, so each is worth A$5,400.

The payback line is break-even, not a target. Our lead generation ranking for the same buyer sets a lower ceiling per meeting because it keeps only a share of contract profit for acquisition; use that ceiling when you negotiate and this line when you decide whether a retainer is working at all. To count meetings honestly, follow the method in how to calculate cost per booked call: only held meetings with someone who can sign, attributed in your CRM to the agency’s work.

Full-service marketing or a performance model for a call centre?

A full-service marketing agency suits a call centre that lacks a credible brand, website or case studies, while a performance model suits one that already has demand it is not converting.

Contact-centre contracts are bought by committees that check capability before they take a meeting, so brand work is not wasted: capability statements, compliance pages, award entries and a clear site help a shortlist form. The risk is paying for that work for a year without any held meetings. A performance model shifts that risk: the provider is paid on appointments or revenue, so a quiet month costs the provider rather than you. Plenty of call centres run both, a smaller full-service engagement for brand and CRM plus a performance model for meetings. The question to ask either type is the same: how many held meetings with signers did your work produce last quarter, and how do you know? Our guide to lead generation for high-ticket service businesses covers the wider pattern.

• Choose full-service if your website, positioning or case studies would embarrass you in a procurement review.
• Choose a performance model if you already hold thousands of contacts, past enquiries or lost tenders that nobody follows up.
• Choose a RevOps or CRM agency if leads arrive but sit untouched for days, as in Salted Stone’s offshore staffing example.

Australian rules that bite when an agency markets your call centre

The Spam Act 2003 makes the call centre responsible for consent even when an agency sends its marketing emails or SMS, according to the ACMA.

The ACMA’s spam guidance says you need consent from each person who receives your messages even if someone else sends them for you, that you cannot send an electronic message to ask for consent, and that buying a list does not remove your responsibility. Every message must identify you, include contact details and let people unsubscribe. Ask any agency how it records consent before it emails a single operations manager on your behalf. Calling rules and the Do Not Call Register are covered in our lead generation ranking linked above, so we do not repeat them here.

Government contact-centre work is a separate channel. AusTender says all open Approaches to Market from Australian Government agencies are published there, and registered users can set up free email notifications by area of business interest. No agency can market you into a federal tender, but a good one can make sure your capability material is ready when one is published.

Sources

1. Marketing Eye: Contact Centres (checked 3 November 2026)
2. Marketing Eye: Marketing Consulting 2 Hours and Facilitated Marketing Workshop
3. Salted Stone: Contact, About and offshore staffing provider outcome
4. ACMA: Avoid sending spam
5. AusTender