At a glance
LeadsNow AI books qualified listing and buyer consultations directly into US realtors’ calendars on a pay-per-result basis — you pay for booked appointments, not clicks, impressions, or recycled contact lists. Our AI responds to every inquiry within moments, works US time zones around the clock, and qualifies each prospect on pre-approval status, timeline, and target area before anything lands on your calendar. Since 2017 we’ve booked 50,769+ AI-booked sales appointments and generated 1M+ leads across industries. We’re headquartered in Australia and operate as a fully remote service for clients worldwide, including the US. If the appointment doesn’t happen, you don’t pay for it.
Book a call to see how it would work for your market.
US realtors don’t have a lead problem. They have a speed and follow-up problem.
If you’re a realtor in the US, you’re not short of places to buy leads. Zillow, realtor.com, and a long tail of portals and referral networks will happily sell you names all day. The problem is what those names actually are: high-funnel browsers who clicked “contact agent” on a listing photo, often while messaging three other agents at the same time.
Three structural problems make portal-dependent lead gen an expensive treadmill:
1. Low intent, shared attention. Portal inquiries skew toward early-stage lookers. Many haven’t spoken to a lender, don’t have a real timeline, and are shopping agents as casually as they’re shopping houses. You do the work of ten conversations to find one real one.
2. Heavy referral fees on the leads that do close. Success-fee programs feel free until closing day. Zillow Flex success fees, for example, sat at 35% of commission for years and have risen to 40% in some markets, according to real estate analyst Mike DelPrete, with industry reporting putting the typical range at 15–40% depending on ZIP code and sale price. That’s a serious slice of every deal — and you still did all the nurturing yourself. For context on what a lead should actually cost by channel, see our US cost per lead benchmarks for 2026.
3. Nobody follows up fast enough, or long enough. This is the real killer. Harvard Business Review’s audit of 2,241 US companies (“The Short Life of Online Sales Leads”) found firms that attempted contact within an hour were nearly 7 times as likely to qualify the lead as those that waited even an hour longer — yet the average response time was 42 hours. Real estate is arguably worse: you’re at a showing, at a closing, or asleep when the inquiry comes in. By the time you call back, another agent already has them.
Fix speed-to-lead and follow-up persistence, and the same category of prospect performs completely differently. That’s the whole thesis of our service.
How Pay-Per-Result works for realtors
The model is simple: we generate and work leads for your market, our AI qualifies them, and you pay when a qualified consultation is booked into your calendar. No retainers for activity, no paying per click, no referral percentage carved out of your commission at close.
Here’s the flow:
Generate or receive. We can run outbound and inbound campaigns to generate fresh leads for your farm area — or plug into the lead sources you already pay for (including your Zillow and realtor.com leads) and work them properly.
Respond instantly. Our AI engages every inquiry within moments, 24/7. It doesn’t sleep, doesn’t get stuck at a closing, and doesn’t care that the lead came in at 11:40pm on a Sunday. Because it’s AI, being headquartered in Australia is irrelevant — it operates natively in your time zone, whether that’s Eastern, Central, Mountain, or Pacific.
Qualify. Natural, human-sounding conversation that establishes pre-approval status (or willingness to get pre-approved), buying or selling timeline, target area and ZIP codes, and whether they’re already committed to another agent.
Persist. Where most agents make one or two attempts, our sequences run multi-touch follow-up over days and weeks. The lead that ghosts on Tuesday often books on Saturday — if someone’s still working them.
Book. Qualified prospects are booked as listing or buyer consultations straight into your calendar, with the qualification notes attached so you walk in knowing their situation.
What “qualified” actually means
Every lead vendor says “qualified.” Here’s what it means on our side before a consultation reaches your calendar:
- Financing reality: pre-approved, in process with a lender, or a cash buyer — or a seller with a genuine reason to move.
- Timeline: a stated intent to transact in a defined window, not “maybe someday.”
- Area match: buying or selling in the ZIP codes and neighborhoods you actually serve.
- Agent status: not already under an exclusive agreement with another agent.
- Showed up intent: they chose a time on your calendar themselves.
If a prospect fails these tests, they stay in nurture — they don’t become your problem. Because we’re paid on booked, qualified appointments rather than raw volume, our incentive is aligned with yours: fewer, better conversations.
Want to pressure-test the qualification criteria against your market? Book a call.
TCPA and consent: the part nobody wants to talk about
Calling and texting consumers in the US is regulated under the Telephone Consumer Protection Act (TCPA), and enforcement risk is real. We take a consent-first approach: outreach is built around prospects who have expressed interest and provided their contact details, opt-out requests are honored immediately, and contact records are kept. We design campaigns to operate within consent-based practices — and we’ll be straight with you about what we will and won’t do.
To be clear: we’re a lead generation company, not a law firm, and nothing here is legal advice. If you’re scaling outreach in the US, it’s worth having your own counsel or broker compliance team sanity-check your overall setup. We’ll work within it.
Comparison: four ways realtors buy growth
| Portal leads (Zillow, realtor.com) | Referral-fee networks | DIY follow-up on your own leads | LeadsNow Pay-Per-Result AI | |
|---|---|---|---|---|
| Intent quality | Mostly high-funnel browsers; shared with competing agents | Varies; screened lightly, still commission-hungry at close | Whatever your sources produce — quality depends entirely on your working of them | Qualified on pre-approval, timeline, and area before booking |
| Response speed | Down to you — usually hours, not minutes | Network-dependent; often slow hand-offs | Fast only when you’re not at a showing, a closing, or asleep | AI responds within moments, 24/7, in your time zone |
| Who does the follow-up | You do — one or two attempts, then the lead goes cold | You do, once the referral lands | You, between everything else in your day | AI runs persistent multi-touch sequences for you |
| Cost model | Pay upfront per lead or per market share, closed or not | A significant percentage of your commission at close | Free in cash, expensive in hours and missed deals | Pay per booked, qualified appointment — no referral cut of your commission |
The proof
Claims are cheap in this industry, so here’s what we can point to — and what we can’t.
Since 2017, LeadsNow has booked 50,769+ AI-booked sales appointments and generated 1M+ leads for clients. We hold a 4.6/5 average across 43 Google reviews and have published 25 filmed client case studies, with named clients including Sam Tajvidi at 121 Brokers, Marcus Wilkinson at Iron Body, Foundr, SheSells.online, and Lambda Academy. In an earlier era of the business we also ran engagements for Colliers — a name US property professionals will recognize, though we won’t overstate a past engagement as a current one.
Full transparency: those case studies span multiple verticals — finance, fitness, education, e-commerce — rather than being realtor-specific. What transfers directly to real estate is the machinery: instant response, structured qualification, persistent follow-up, and calendar-booked appointments, applied to your lead sources and your farm area. The pay-per-result model exists precisely so the risk of that transfer sits with us, not you.
Who it’s a fit for — and who it isn’t
This works best for producing agents and teams who already have deal flow and a defined service area, and whose bottleneck is working leads fast and persistently — not deciding whether to be in real estate. It’s also a strong fit for teams paying for portal leads that die in the CRM because nobody can respond in minutes.
It’s a poor fit if you’re brand new with no sphere and no lead sources at all, or if you want a vendor who’ll promise closings. We book qualified consultations; converting them into signed agreements and closings is still your craft.
FAQ
How fast are leads contacted?
Within moments of the inquiry, around the clock. The AI engages immediately by text-based conversation, then qualifies and books in the same thread wherever possible. Given Harvard Business Review found the average company takes 42 hours to respond, speed alone changes the math on the same leads.
Do you replace my Zillow leads or work them?
Either. Many realtors keep their existing portal spend and route those leads to us so every inquiry gets an instant response and full follow-up sequence. Others have us generate fresh, exclusive leads for their area instead. Most end up with a blend — the point is that no lead sits untouched.
Is this TCPA compliant?
We operate consent-first: outreach centers on prospects who have expressed interest and shared their details, opt-outs are honored immediately, and records are kept. We’re not a law firm and this isn’t legal advice — we’ll work within the compliance framework you and your broker set, and we’re transparent about our practices before launch.
How does pay-per-result pricing work?
You pay for booked, qualified appointments — not for clicks, impressions, lead lists, or a percentage of your commission at close. Exact structure depends on your market and volume, which is what the intro call is for. There are no long lock-in contracts dressed up as “partnerships.”
You’re based in Australia — can you really cover a US market?
Yes. The service is AI-driven and fully remote, so it runs natively in US time zones, 24/7 — including the nights and weekends when portal inquiries actually arrive and most agents can’t answer. Local market knowledge comes from your setup: your ZIP codes, your MLS area, your qualification criteria.
What counts as a qualified appointment?
A prospect who has confirmed financing status (pre-approved, in process, or cash — or a motivated seller), a real timeline, a target area you serve, and no exclusive agreement with another agent, and who has self-booked a time on your calendar. If they don’t meet the bar, they stay in nurture and you don’t pay for them.
Is it AI or actual humans?
The instant response, qualification, and follow-up sequences are AI-driven — that’s what makes 24/7 coverage and 100% follow-up possible. Humans design, monitor, and refine the campaigns. Prospects get natural conversation; you get a calendar that fills without you living in your inbox.
Ready to see it on your own leads? Book a call — you’ll speak with us about your market, your lead sources, and whether the model fits before anything is signed.