The Leads Now AI blog
Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
If your Instagram DM ads get leads but nobody books, the leak is usually inside the DM thread, not the ad. Tag your last 50 threads by where…
Read moreA done-for-you Instagram DM setting service answers your DMs, qualifies leads and books calls on your calendar. Choose one on four checks before price: who replies inside Meta’s…
Read moreAn employed DM setter costs a US business roughly $24 to $48 per hour worked once benefits are counted. BLS’s closest occupations had May 2025 median wages of…
Read morePick an AI DM setter when conversations arrive faster, or later at night, than a person can answer inside Meta’s 24-hour reply window; pick a human DM setter…
Read moreAn Instagram DM sales funnel that books calls has five stages: an entry point that gets the lead to message first, a reply inside Meta’s 24-hour window, three…
Read moreHigh net worth marketing is selling to people worth US$1 million or more (Knight Frank’s definition), and for experiences, memberships and programmes it rests on two rules: reply…
Read moreA retreat marketing agency is worth its fee when its pricing makes it carry some of the risk of an empty seat. Of the five common models, a…
Read moreExecutive education marketing is two funnels sharing one brochure. In the 2025 EMBAC survey of executive MBA programs, 52.1% of students paid their own way, 30% had partial…
Read moreDatabase reactivation is a campaign that re-contacts people already in your CRM who enquired, quoted or bought and then went quiet, and turns a share of them into…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
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The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — priced as a revenue share of 5–25% of the sales we generate for you, a fee per appointment that shows up, or any mix of the two. Every option bills on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, no-shows, and contacting the thousands of people who never book. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer — nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our ads miss, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel — responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month — roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue — closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence — up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
