Insider Thoughts Blog | More Gym Members

Brand Experience

FITNESS SALES – WHY TRACK YOUR DATA

May 21, 2020 Understandably tracking data on your fitness sales daily or even weekly may be something completely new to you, and so it can be difficult and overwhelming, I get it. See over the years something… Read More >

Gym Promotion Ideas That Work!

February 23, 2020 Are you stuck for ideas around Gym Promotions that work? With Gyms, PT Studios and Health Centre’s popping up on every corner, the Fitness Industry sure can be a competitive one. Marketing the old-fashioned… Read More >

Effective Time Management For Fitness Coaches

January 29, 2020 You can always get more money, but you can’t get more time!” There has been no wiser word spoken about effective time management for Fitness Coaches than this from one of the all-time greats… Read More >

5 Gym SMS Templates You Should Be Using

January 16, 2020 SMS can be a very valuable tool for a fitness business. It allows you to communicate with both prospective and current members, and since we are all busy texting, posting and tweeting away these… Read More >

How To Re-Engage Old Fitness Client Leads

December 23, 2019 Tips On Attaining Your Old Fitness Client’s Have you got a long list of leads that you have been unsuccessful in getting across the line to join your gym (or take up your PT… Read More >

Fitness Sales Tips – How to improve Customer Acquisition Costs for your Gym

December 06, 2019 A term that we often use in sales is CAC, which stands for Customer Acquisition Cost. It’s basically a dollar value on the amount of money it takes to acquire a new customer for… Read More >

The Power of Google Adwords For Your Fitness Business

December 04, 2019 Did you know that over 90% of all online search occurs in Google, and the average person turns to google for answers approximately three to four times a day! What did we do without… Read More >

Bring a Friend – Why it helps move the bottom line & How to implement!

November 01, 2019 A couple of days ago we chatted about why allowing your members to ‘bring a friend’ can enhance your business, but we thought we should explain the financial why and the HOW?! How can… Read More >

Bring a Friend – Why it Works for Gyms & Personal Trainers

October 30, 2019 What makes joining a gym so hard? Is it the intimidation factor that most people are already in shape when your clients feel like they are just starting out? Is it the overwhelming idea… Read More >

Why Pay-Per-Result is the only marketing pricing model that aligns the agency with you

Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →

1. Incentives align

The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.

2. Self-selecting shortlist

Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.

3. Cost cannot detach from revenue

Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.

4. No retainer trap

No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.

5. De-risks the pilot

Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”

6. Forces agency discipline

If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+ and the database reactivation benchmark at 4.4–8.9%.

The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →

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