The Leads Now AI blog
Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
At a glance: Sam Laing co-owns CrossFit Movida with two business partners. When COVID hit, the gym lost around half its revenue and dropped a lot of members…
Read moreAt a glance: Caleb Ormsby owns Six Pack Bootcamp, a hybrid training facility in Browns Plains, Brisbane, specialising in group training. When COVID hit, members dropped off and…
Read moreAt a glance: James Bartolo runs JB Transformations, a fitness business with its own gym. LeadsNow (then operating under its fitness-vertical brand, More Gym Members) ran done-for-you Facebook…
Read moreAt a glance: Pedro Costa runs Tribe Canterbury, a class-based functional training studio just outside Sydney’s inner west. After the COVID shutdown left the business “dwindled down to…
Read moreAt a glance: Kat Rumbold runs The Lambda Academy, a strength-based gym in regional WA. Coming out of the 2020 lockdown with around 70 members left and no…
Read moreAt a glance: Marcus Wilkinson runs Iron Body, a results-focused fitness business in Melbourne. The LeadsNow team — working under its fitness-vertical brand More Gym Members — built…
Read moreAt a glance: 121 Brokers is an Australian business and finance brokerage led by Sam Tajvidi. Starting in 2024, LeadsNow’s AI sales agents worked leads Sam’s own sales…
Read moreWhat this page is: an index of all 25 filmed LeadsNow client stories. Every name is real, every client appears on camera, and nothing here is paraphrased into…
Read moreAsk a sales leader why they haven’t handed appointment setting to an AI agent and you’ll hear the same objection almost every time: “AI books meetings, sure —…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
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The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
