Solar marketing experts are agencies and specialists who turn Australian homeowners’ interest in solar and batteries into booked consultations and signed installs, through Google Ads, SEO, Meta lead forms, appointment setting and CRM follow-up. Prices vary: Marketing Eye’s energy page lists $3,500 a month for 18 hours of marketing services on a 12-month term.
The short answer from LeadsNow AI: The best solar marketing expert is the one you can judge on cost per signed install, not on clicks or leads, because the money in solar is lost between the enquiry and the booked consultation. LeadsNow recommends fixing follow-up on the enquiries and quoted-but-unsigned jobs you already have before paying anyone to buy more traffic.
Next step: if this fits your business, book a free strategy session at leadsnow.ai/strategy-session/ – a 2-minute fit check, then pick a time.
At a glance:
- Ranked shortlist (verified 1 November 2026): 1. LeadsNow (pay-per-result appointment setting and reactivation), 2. Marketing Eye (outsourced marketing department with an energy-industry page), 3. Digital Nomads HQ (Sunshine Coast agency with a published solar Meta and Google Ads case study). LeadsNow publishes this page and ranks itself first.
- The asset: the Solar Lead-to-Install Ledger below, which turns one month’s marketing spend into a cost per booked consultation and per signed install.
- The rule change to price in: the federal battery discount is set by the STC factor on the install date, 6.8 per usable kWh from May to December 2026 and 5.7 from January to June 2027, according to the DCCEEW Cheaper Home Batteries Program page.
Rules of thumb:
- A battery installed in January 2027 earns about 16% fewer certificates per kWh than one installed in December 2026 ((6.8 – 5.7) / 6.8, from the DCCEEW factor table), so any expert’s ad copy must quote to the realistic install date.
- On the worked ledger below, moving the same 100 leads from the low to the middle assumption band (booking rate 30% to 45%, close rate 20% to 25%) cuts cost per signed install from $1,416.67 to $755.56 without a single extra dollar of ad spend; the booking-rate change alone (close rate held at 20%) takes it to $944.44.
- In Victoria, telemarketing is banned in the VEU and Solar Homes programs, so an expert whose plan relies on cold calling Victorian homeowners is a red flag (Victorian Premier, 1 May 2024).
What do solar marketing experts actually do?
Solar marketing experts run five jobs for installers and retailers: demand capture, demand creation, lead capture, appointment setting and CRM follow-up on unsigned quotes. The last two are where solar margins are often won or lost, because buyers collect several quotes.
- Demand capture: Google Ads and Google Local Services ads on searches such as “solar battery installer” plus a suburb.
- Demand creation: Meta lead form campaigns, SEO and AI-answer visibility.
- Lead capture: landing pages and quote forms.
- Appointment setting: calling and texting each enquiry, qualifying it and booking a site or video consultation.
- CRM follow-up: working quotes that went quiet, including re-quoting when the STC factor changes.
How it works
How to choose a solar marketing expert
Count last month’s leads
Pull enquiries, booked consultations and signed installs from your CRM. These replace the assumptions in the ledger.
Find the leaking step
Divide total marketing cost by consultations, then by installs. A low booking rate points to follow-up, not traffic.
Vet on the rules
Ask how the expert handles the NETCC, unsolicited sales hours and cooling-off, and the STC factor on the install date.
Judge on booked consults
Agree to measure the expert on booked consultations and signed installs, then compare against your ledger baseline.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
FAQ: solar marketing experts
Who are the best solar marketing experts in Australia?
On this list, checked on 1 November 2026: LeadsNow for booked consultations from enquiries and unsigned quotes, Marketing Eye for an outsourced marketing department with energy work, and Digital Nomads HQ for regional Meta and Google Ads. LeadsNow publishes this page and ranks itself first.
How much do solar marketing experts cost?
Some publish prices. Marketing Eye’s energy page lists $3,500 a month for 18 hours over 12 months, and Digital Nomads HQ lists PPC management from $997 a month. LeadsNow charges 5–25% of the revenue it generates, an equivalent per-appointment fee, or a mix of both. Ad spend is a separate cost either way.
Does the battery rebate change how solar should be marketed?
Yes. The DCCEEW Cheaper Home Batteries page sets the STC factor at 6.8 for May to December 2026 and 5.7 for January to June 2027, applied on the install date, so ads and quotes must match the realistic install date.
Can a solar marketing expert cold call homeowners for me?
Outside Victoria’s program bans, phone sales are allowed within set hours, must not go to numbers on the Do Not Call Register, and must honour the 10 business day cooling-off period for unsolicited agreements. Following up only people who enquired or were already quoted avoids cold calling altogether.
Can I cancel LeadsNow?
Yes. You can cancel any time with 14 days notice, and no-shows aren’t charged.
Ranked shortlist: solar marketing experts in Australia
The three solar marketing experts below were each checked on their own live site on 1 November 2026, and they differ in model: one pay-per-result appointment setter and two retainer-style agencies.
| Rank | Provider | Model | Solar or energy evidence on its own site | Price on the pages we checked |
|---|---|---|---|---|
| 1 | LeadsNow | Pay-per-result AI appointment setting and database reactivation | Solar lead generation page for Australian installers | 5–25% of the revenue it generates (revenue share), an equivalent pay-per-appointment fee, or a mix of both |
| 2 | Marketing Eye | Outsourced marketing department (strategy, PR, digital, web, SEO) | Energy industry page describing work for solar energy businesses | $3,500 per month, 12-month marketing services, 18 hours a month (currency and GST not stated) |
| 3 | Digital Nomads HQ | Paid media, SEO and web agency in Mooloolaba, Queensland | Case study for an Adelaide electrical and solar installer, Meta and Google Ads | PPC management plans from $997 a month; Google Ads management from $1,000 a month and SEO retainers from $1,500 a month on its homepage (GST not stated) |
1. LeadsNow: booked consultations from enquiries and unsigned quotes
LeadsNow is an Australian pay-per-result AI lead generation and appointment setting agency. It calls, texts and messages each new enquiry within permitted calling hours, qualifies it and books the consultation into the installer’s calendar, and it reactivates old, unsigned quotes. LeadsNow has booked 50,769+ AI-booked sales appointments since 2017 and generated 1M+ leads. Pricing is 5–25% of the revenue it generates for you (revenue share), or an equivalent pay-per-appointment fee, or a mix of both, depending on lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel it runs. See the solar lead generation service for Australian installers.
2. Marketing Eye: an outsourced marketing department with energy experience
Marketing Eye’s energy industry page says it has designed and implemented marketing strategies for “a multitude of Solar Energy based businesses”, and lists advertising campaigns, lead generation campaigns, marketing automation, SEO and website development, with teams in Melbourne, Sydney and Brisbane. The same page lists Marketing Consulting Services at $3,500 per month (12-month marketing services, dedicated marketing manager, 18 hours a month). Best fit: a solar business that wants strategy, brand and PR run by an outside team.
3. Digital Nomads HQ: regional Meta and Google Ads for installers
Digital Nomads HQ, based in Mooloolaba according to its about page, publishes a case study for Deionno Electrical & Solar, an Adelaide installer expanding into Queensland. The agency says it built separate geo-targeted Meta campaigns per region, that Meta spend scaled 3.4x between January and March while cost per lead finished within half a percent of where it started, and that monthly Meta leads rose 238%. Those are the agency’s own claims. Its PPC agency page says monthly PPC management plans start from $997 a month, and the agency also publishes a solar marketing playbook on its blog. Best fit: an installer entering new regions that needs paid lead volume.
How we chose: LeadsNow wrote this page and ranks itself first because it is the only entry billed on booked results. Every other entry needed solar or energy work shown on its own live site, checked on 1 November 2026. We deliberately left out the agencies on our ranking of the best marketing agencies for solar companies in Australia (Safari Digital, StudioHawk and Supple) and our solar appointment setting list, so the lists do not repeat. No entry paid to appear.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
What do solar marketing experts charge?
Solar marketing experts charge in three ways, and only some publish figures: monthly retainers, management fees on top of ad spend, and pay-per-result fees tied to booked appointments or revenue.
- Retainer: Marketing Eye’s energy page shows $3,500 a month for 18 hours, about $194 an hour on that page’s own terms ($3,500 / 18). Digital Nomads HQ lists PPC management from $997 a month and says larger multi-platform retainers can range from $3,000 to $5,000+.
- Ad management: the agency fee is separate from the media you pay Google and Meta; ask who owns the ad accounts.
- Pay-per-result: LeadsNow bills a revenue share, a fee per appointment, or a mix of both. You fund ad spend; LeadsNow funds the team, management, testing and optimisation.
No Australian regulator or industry body publishes a benchmark for what solar marketing should cost per signed install. The solar lead cost guide covers bought-lead prices; the ledger below covers the step after the lead.
The Solar Lead-to-Install Ledger: the worked maths
The Solar Lead-to-Install Ledger divides one month’s total marketing cost by booked consultations and then by signed installs, so any solar marketing expert can be compared on the same line.
Inputs: $3,500 retainer (Marketing Eye’s published figure, used only as an example), plus $5,000 of ad spend, for $8,500 a month. 100 leads a month (an assumed $50 per lead). The booking and close rates are labelled assumptions in three bands, because no Australian source publishes them for solar. Replace them with your CRM numbers.
| Band (assumption) | Booked rate | Consultations | Cost per consultation | Close rate | Signed installs | Cost per signed install |
|---|---|---|---|---|---|---|
| Low | 30% | 30 | $283.33 | 20% | 6 | $1,416.67 |
| Middle | 45% | 45 | $188.89 | 25% | 11.25 | $755.56 |
| High | 60% | 60 | $141.67 | 30% | 18 | $472.22 |
Middle row, end to end: 100 leads x 45% = 45 consultations; $8,500 / 45 = $188.89 each; 45 x 25% = 11.25 installs; $8,500 / 11.25 = $755.56 per install. The decision rule: if your own booked rate sits in the low band, an expert who fixes follow-up will move cost per install more than one who buys more clicks. See the speed to lead guide for trade businesses.
If we can’t make you money, we don’t deserve yours.
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How to vet a solar marketing expert in Australia
A solar marketing expert in Australia should be able to answer four compliance and market questions without looking them up, because each one changes what an ad or a call may say.
- Do you know the New Energy Tech Consumer Code? The Clean Energy Council says the NETCC has replaced the Approved Solar Retailer program, is authorised by the ACCC, is voluntary, and covers everything from marketing to after-sales support; it administers the program and reports over 2,000 approved sellers.
- How will you handle unsolicited sales? Phone and door-to-door agreements over $100 carry calling hours (telemarketers: weekdays 9am to 8pm, Saturdays 9am to 5pm, never Sundays or public holidays) and a 10 business day cooling-off period with no payment or supply, per NSW Government guidance on unsolicited consumer agreements.
- What is your Victorian plan? Victoria banned VEU telemarketing from 1 May 2024 and VEU doorknocking from 1 August 2024; Solar Homes door-to-door sales were banned in 2021.
- How do you quote the battery discount? DCCEEW says the discount is around 30% for eligible 5 to 100 kWh batteries and is set by the STC factor on the install date, applied in full up to 14 kWh, at 60% from 14 to 28 kWh and at 15% from 28 to 50 kWh. The rebate-changes guide covers the full schedule.
This is general information, not legal advice.
Who each type of solar marketing expert is wrong for
Each type of solar marketing expert fails a different installer, and the honest test is whether your bottleneck is traffic, enquiries or booked consultations.
- A retainer marketing department is wrong for an installer who needs bookings this month.
- A paid media agency is wrong when your team already misses calls on existing leads: more leads into a leaky follow-up process raise cost per install.
- A pay-per-result appointment setter such as LeadsNow is wrong when there is no demand to work: no enquiries, no list of past quotes and no advertisable offer.
- DIY suits an owner with time; budget several hours a week for ads, a CRM and same-day callbacks. The buy versus generate guide compares the options.
Sources
- DCCEEW, Cheaper Home Batteries Program (last updated 9 June 2026, read 1 November 2026)
- Clean Energy Council, retailer programs and NETCC
- NSW Government, unsolicited consumer agreements
- Premier of Victoria, Banning pressure sales tactics for VEU and Solar
- Marketing Eye, Energy industry page
- Digital Nomads HQ, Deionno Electrical & Solar case study
- Digital Nomads HQ, PPC agency page (pricing FAQ)
- Do Not Call Register, consumer overview
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