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Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
The best marketing agency for an Australian B2B SaaS company is the one you can judge on booked revenue, not impressions. Our ranking puts LeadsNow #1 because it…
Read moreThe best appointment setting agencies for consultants in the US in 2026 are LeadsNow (#1, because it is paid on results and no-shows aren’t charged), memoryBlue and Intelemark.…
Read moreA mid-market business with 50 to 500 staff should plan on roughly US$1,100 to US$2,000 per employee in year one of AI implementation in our labelled model: US$100,200…
Read moreA custom AI sales agent costs two things: a one-off build (US$40,000 in our labelled assumption) and a per-conversation meter that, at vendor list prices read on 15…
Read moreA custom AI sales or marketing agent built by an Australian developer or agency costs about A$9,600 to A$120,000 to build across our three labelled assumption bands (80…
Read moreLeadsNow sees booked-appointment costs of $30–$400, depending on industry, offer, price and many other variables. For a dental practice buying search leads at the US$72.97 average cost per…
Read moreLeadsNow sees booked-consult costs of $30–$400, depending on industry, offer, price and many other variables. No public benchmark we could verify measures cost per booked consult for med…
Read morePrice a done-for-you service from the cost of one delivered hour, not from competitors’ rate cards. LeadsNow sees booked-call costs of $30–$400, depending on industry, offer, price and…
Read morePrice a membership community from its churn and its acquisition cost, not from what rival communities charge. LeadsNow sees booked-call costs of $30–$400, depending on industry, offer, price…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
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The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar - with 2 pricing models: pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–25% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer - nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If nobody books, or none of your meetings show, we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel - responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month - roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue - closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence - up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
