How Much Should You Charge for a Mastermind?

Charge for a mastermind by building the price up from its delivery cost: facilitator hours, venue days and replacement seats, divided by the seats you will actually fill, then lifted to a 40% margin. In our worked 12-seat, quarterly two-day model that gives US$8,850 to US$17,183 a year per seat; a published auto-repair mastermind on the same cadence charges US$8,364 to US$15,564.

At a glance: how much to charge for a mastermind

Mastermind pricing comes down to five inputs you control: seat count, meeting cadence, facilitator time, venue cost per member-day and the seats you must replace each year.

• Published prices are rare. Vistage and Genius Network show no fee on the pages we read on 13 October 2026. EO and Transformers Institute do publish theirs.
• The Seat Floor Formula: (facilitator hours × hourly value + venue + admin + replacement-seat cost) ÷ paying seats ÷ 0.6. Worked in full below.
• Cadence is the biggest cost lever: twelve in-person full days a year costs 1.7 times as much to deliver as twelve virtual half-days in our model.
• Price per meeting day is the comparison buyers make: Transformers Institute’s Gold group works out at US$1,045.50 per meeting day.
• Seat count moves the price both ways: eight seats needs about 45% more per seat than sixteen to cover the same costs.

What do real masterminds and peer groups charge?

Real mastermind fees are published by only two of the four organisers we checked in October 2026, and the clearest run from US$8,364 to US$15,564 a year.

Two things in that table matter for your own price. First, the published groups price by the month on a 12-month commitment, which turns an annual decision into a monthly one. Second, Genius Network’s page says it is designed so that “everyone invests equally” and explains why it does not offer discounts or free passes. One price for every member is the norm worth copying; our page on filling a mastermind without discounting shows what a launch discount costs you in seats. For how CEO peer groups split dues, joining fees and retreat add-ons, see CEO peer group pricing.

The Seat Floor Formula: how to price a mastermind seat from cost

The Seat Floor Formula prices a mastermind seat as annual delivery cost divided by paying seats, then divided by 0.6 so delivery takes no more than 60% of revenue.

Annual delivery cost has four lines: facilitator hours valued at an hourly rate, venue and catering per member-day, admin and tools, and the cost of replacing members who leave. The worked example uses a 12-seat group meeting quarterly for two full days, the cadence Transformers Institute publishes. Every input below is our labelled assumption, not a benchmark. Replace each one with your own figure.

• Contact hours: 4 meetings × 2 days × 8 hours = 64 hours.
• Preparation and follow-up: 1 hour per contact hour = 64 hours.
• One-to-one calls: 12 members × 12 months × 30 minutes = 72 hours.
• Facilitator total: 64 + 64 + 72 = 200 hours a year.
• Venue and catering: US$100 per member per day × 12 members × 8 days = US$9,600.
• Admin and tools: US$6,000 a year.
• Replacement seats: 25% annual churn × 12 seats = 3 seats, at US$2,500 each to acquire = US$7,500.
• Paying seats: plan on 10 of 12 filled, not 12.

The mastermind seat price that comes out of the formula is a floor, not a ceiling. The low band lands close to Transformers Institute’s Gold tier (US$8,364) and the high band above its Platinum tier (US$15,564), which is a useful sanity check: a published group on the same cadence sits inside the range the arithmetic produces. If your price is below the low band, you are paying your members to attend.

How does meeting cadence change mastermind pricing?

Meeting cadence changes mastermind pricing more than any other input, because it sets contact hours, preparation hours and venue days all at once.

The quotable result: a monthly in-person mastermind costs 1.7 times as much to deliver as a monthly virtual one (US$93,900 against US$55,500), yet it is the cheapest per contact hour. That is why in-person groups can charge more without looking expensive. Buyers who compare per meeting day see value; buyers who compare annual totals see cost. Put the per-day figure in your proposal.

How many seats should a mastermind have before you set the price?

A mastermind with eight seats needs about 45% more per seat than one with sixteen seats to cover the same facilitator time, so fix the seat count before the price.

The seat count is also a product decision. Vistage states its groups run at 12 to 16 members, and Transformers Institute caps each group at 15. More seats lower the price but cut each member’s airtime: a two-day meeting split 16 ways gives each member a quarter less time on their own issue than the same meeting split 12 ways.

“How much should I charge for my mastermind?” When to price above the floor

A mastermind should be priced above its cost floor when three things hold: a full waitlist, low churn, and members larger than the entry gate requires.

• Waitlist test: if qualified applicants exceed open seats by 1.5 to 1 or more, raise the price for the next intake rather than adding seats.
• Renewal test: if fewer than the 3 assumed members leave each year, your replacement-seat line falls and the margin rises without a price change. Keep the price and bank the margin before you raise it.
• Room test: buyers pay for the other members. The published gates in the table above (US$1 million+ revenue for EO, Genius Network and Transformers Gold) are the strongest price signal a group can show, because they describe who is in the room.
• Never price below the floor to fill the last seat. One seat at 20% off in twelve costs you 1.7% of revenue directly, and creates two prices in a room whose members talk to each other.

What does selling mastermind seats cost you?

Selling mastermind seats costs the replacement-seat line in the formula, US$7,500 a year in our example, plus the sales calls nobody counts as delivery time.

At the example rates in our cohort backsolve for filling a mastermind, one seat takes about 14 two-way conversations. Replacing three seats a year is then about 43 conversations, and a full launch of 12 is about 172. If the facilitator runs those calls, add them to the 200 hours above and the hourly value of the whole year drops. Your options:

• Do it yourself when you replace three or four seats a year from a warm list. The cost is your hours and a CRM.
• Hire a setter when you run several groups and need a steady flow of qualified calls. The cost is salary, management time and ramp.
• Use a pay-per-result appointment setter when the calls, not the room, are the constraint. LeadsNow, with 50,769+ AI-booked appointments since 2017, runs lead generation for mastermind programs this way, and our business clubs and masterminds hub covers the Australian side.

Frequently asked questions

How much does a mastermind group cost per year?

Published examples in October 2026 range from US$8,364 a year (Transformers Institute Gold, at US$697 a month) to US$15,564 (its Platinum tier). EO Sydney lists US$2,630 in global dues plus A$4,120 in chapter dues each year. Most large networks do not publish a fee.

Should I charge monthly or annually for a mastermind?

Charge a monthly fee on a 12-month commitment if your buyers compare you with other monthly costs; it is the model Transformers Institute publishes. Charge annually in advance if you need the cash to book venues. Either way, quote one total price per member.

How many people should be in a mastermind?

Most published groups sit between 12 and 16. Vistage says its peer advisory groups consist of 12 to 16 business leaders, and Transformers Institute caps groups at 15. Below eight seats, the price per seat rises sharply to cover the same facilitator time.

Do masterminds charge a joining fee?

Some do. EO Sydney lists a one-time US$3,500 global initiation fee and a A$3,955 chapter initiation fee on top of annual dues. Transformers Institute instead charges one month’s fee for a first trial meeting, then the remaining 11 months if the group and applicant agree it fits.

What is a fair price per meeting day for a mastermind?

Divide the annual fee by the in-person meeting days. Transformers Institute’s Gold tier works out at US$1,045.50 per meeting day and its Platinum tier at US$1,945.50. Our worked model gives US$1,106 to US$2,148 depending on facilitator value.