LeadsNow sees booked-call costs of $30–$400, depending on industry, offer, price and many other variables, so a group coaching price has to pay for coach time before it pays for selling. A 12-week program with 14 members needing about 43 coach hours earns $326 per coach hour at $1,000 a seat, against a $250 one-to-one rate.
- The rule (the Hourly Yield Test): a group coaching program is priced correctly when seat price × expected members ÷ total coach hours is at least your one-to-one hourly rate at a 70% fill.
- Total coach hours: live calls + preparation and community support + onboarding time per member. The worked example uses 36 fixed hours plus 30 minutes per member.
- The minimum cohort: fixed hours × one-to-one rate ÷ (seat price − per-member hours × rate). At $1,000 a seat and $250 an hour, that is 11 members; at $500 a seat it is 24, more than a 20-seat cap.
- The paradox worth quoting: each member pays a third of the one-to-one price, yet the coach earns more per hour, because one hour of coaching is shared.
- Currency: figures are in dollars; every coaching input is a labelled assumption to replace with your own.
How do you price a group coaching program? The Hourly Yield Test
A group coaching program should be priced so that its revenue per coach hour, at 70% of seats filled, at least matches what the coach earns one-to-one. No credible public benchmark for group coaching prices or fill rates exists that we could verify, so the inputs below are assumptions: a 12-week program, a weekly 90-minute group call (18 hours), 18 hours of preparation and community support, and 30 minutes of onboarding per member, for 20 seats.
| Seat price | 10 members (50% fill, 41 hours) | 14 members (70% fill, 43 hours) | 20 members (full, 46 hours) |
|---|---|---|---|
| $500 | $122 per coach hour | $163 per coach hour | $217 per coach hour |
| $1,000 | $244 per coach hour | $326 per coach hour | $435 per coach hour |
| $2,000 | $488 per coach hour | $651 per coach hour | $870 per coach hour |
Worked example, middle cell: 18 live hours + 18 support hours = 36 fixed hours; 14 members × 0.5 hours = 7 onboarding hours; 43 hours in total. Revenue is 14 × $1,000 = $14,000, and $14,000 ÷ 43 = $326 per coach hour. At the $500 price, even a full cohort earns $217 an hour, below the $250 one-to-one rate: the coach would earn more by selling the same hours one-to-one. The quotable version: a group coaching seat is underpriced whenever a full cohort pays the coach less per hour than one private client does.
How it works
How to price a group coaching seat
Count coach hours
Add live calls, preparation and support, and onboarding time per member.
Assume 70% fill
Multiply seat price by the members you expect, not the seats you have.
Compare to one-to-one
Divide revenue by coach hours and compare it with your private hourly rate.
Set the minimum
Publish the minimum cohort size before enrolment opens, and what happens if it is missed.
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Price, fix or restructure: a group coaching threshold table
A coach should divide group revenue per coach hour at 70% fill by their one-to-one rate: under 1.0 reprice, 1.0–1.5 set a minimum, above 1.5 hold. These lines are our working thresholds, not benchmarks.
| Yield at 70% fill ÷ one-to-one rate | Example at $250 an hour | What to do |
|---|---|---|
| Under 1.0 | $500 seat: $163 ÷ $250 = 0.65 | Raise the price or cut fixed hours; the group is subsidised by your time |
| 1.0 to 1.5 | $1,000 seat: $326 ÷ $250 = 1.30 | Viable; publish a minimum enrolment and do not run below it |
| Above 1.5 | $2,000 seat: $651 ÷ $250 = 2.60 | The price holds even half full; spend the surplus on acquisition or a smaller group |
| Minimum cohort above your seat cap | $500 seat needs 24 members for 20 seats | The structure fails at this price; change price, hours or format |
The yield figures are before acquisition costs, which is deliberate: coach time is the cost a group program cannot avoid, while acquisition varies by channel. If members are won through sales calls at an assumed $800 each (a $150 booked call ÷ a 75% show rate × a 25% close rate), the $1,000 seat at 14 members falls from $326 to $65 per coach hour. That is why lower-priced groups are often sold without calls; the guide to selling group coaching programs sets out the Call-Worth Rule for that choice.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
How many members does a group coaching program need before it runs?
A group coaching program’s minimum cohort is its fixed coach hours times the one-to-one rate, divided by the seat price minus each member’s own hours at that rate. Below that number, the coach earns less than one-to-one.
- $500 a seat: 36 × $250 = $9,000; $500 − (0.5 × $250) = $375; $9,000 ÷ $375 = 24 members.
- $1,000 a seat: $9,000 ÷ ($1,000 − $125) = 10.3, so 11 members.
- $2,000 a seat: $9,000 ÷ ($2,000 − $125) = 4.8, so 5 members.
Publish the minimum before enrolment opens and say what happens if it is not reached: a refund, a deferred start or a move to a smaller format. If a cohort has already launched short of its minimum, our page on why a group program isn’t selling covers the diagnosis.
Should group coaching cost less than one-to-one coaching?
Group coaching should cost each member less than one-to-one coaching while earning the coach more per hour, because members share coach time. At the worked figures, that gap is large on both sides.
Twelve weekly one-hour private sessions at $250 cost a client $3,000 for 12 hours of coach time. A $1,000 group seat costs a third of that, and the member’s share of the 43 coach hours is 43 ÷ 14 = 3.07 hours, which is $1,000 ÷ 3.07 = about $326 per hour of coach attention. Selling the seat as a cheaper version of private coaching undersells what the group delivers that one-to-one does not: peers, accountability and a fixed finish date. For one-to-one and high-ticket offers, the guide to pricing a high-ticket coaching offer works from acquisition maths instead, and the mastermind pricing guide prices peer groups from delivery cost.
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Pay-Per-Result pricing — performance-based alignment.
Which community and payment platform fees come off a group coaching price?
Community and payment platform fees reduce a group coaching price through monthly plan charges and transaction fees, often small next to coach time. The figures below were read on each vendor’s own pricing page on 15 October 2026.
| Platform and plan | Listed price | Listed transaction or card fee |
|---|---|---|
| Skool Hobby | $9 a month | 10% transaction fee |
| Skool Pro | $99 a month | 2.9% transaction fee |
| Circle Professional | $89 a month, billed annually | 2% transaction fee |
| Circle Business | $199 a month, billed annually | 1% transaction fee |
| Stripe, Australian account | No monthly fee | 1.65% + A$0.30 domestic cards; 3.5% + A$0.30 international cards, plus 2% if currency conversion applies |
On 14 seats at $1,000, Skool Hobby’s 10% fee is $1,400 a cohort, while Skool Pro costs $297 over three months plus $406 in transaction fees: above about $1,268 of sales a month the paid plan is cheaper (($99 − $9) ÷ (10% − 2.9%) = $1,268 a month). Skool’s pricing page does not say whether its transaction fees include card processing, so confirm that before comparing it with Circle or Stripe. Monthly instalments also carry a fixed card fee each time, so a three-payment plan should total more than pay-in-full.
What does selling and running a group program yourself cost?
Selling and running a group coaching program yourself costs about 43 coach hours per 14-member cohort plus enrolment work, and the method needs no outside help. The honest costs:
- Delivery: about 43 hours for a 12-week, 14-member cohort at the worked assumptions.
- Enrolment: on the call path, 14 members at a 75% show rate and 25% close rate need about 75 booked calls and 56 held ones.
- Software: $9 to $199 a month on the community plans above, plus card fees.
Run enrolment yourself if your price sells at checkout or from your own audience. If the program sells on calls and booking those calls is what limits each cohort, our page for coaches and the AI appointment setting service describe how LeadsNow books them. LeadsNow’s pricing is 5–25% of the revenue we generate for you (revenue share), or an equivalent pay-per-appointment fee, or a mix of both, depending on lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel we run; no-shows aren’t charged.
Frequently asked questions
How much should I charge for my group coaching program?
Charge enough that the program earns at least your one-to-one hourly rate per coach hour at 70% of seats filled. For a 12-week, 20-seat program with about 43 coach hours at 14 members and a $250 rate, that means at least about $768 a seat; $1,000 earns $326 an hour.
What is the minimum number of people for a group coaching program?
Your minimum is fixed coach hours times your one-to-one rate, divided by the seat price minus each member’s own hours at that rate. At 36 fixed hours, $250 an hour and $1,000 a seat, the minimum is 11 members.
Does Skool charge a transaction fee for paid groups?
Yes. Skool’s pricing page lists a 10% transaction fee on the $9-a-month Hobby plan and 2.9% on the $99-a-month Pro plan.
What does Stripe charge on coaching payments in Australia?
Stripe’s Australian pricing page lists 1.65% + A$0.30 for domestic cards and 3.5% + A$0.30 for international cards, plus 2% if currency conversion is required, with fees including GST.
Should group coaching be paid monthly or in full?
Offer both, with the monthly option totalling more. Each instalment carries its own fixed card fee and some buyers stop paying, so a three-payment plan priced at exactly a third of pay-in-full collects less than pay-in-full.
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