No US agency we checked on September 29, 2026 publishes a CEO peer advisory group case study. The closest is Belkins: 100 appointments with CEOs, VPs and directors in nine months for the Texas Association of Business. A new Vistage chair needs eight members to launch, or four months at 20 qualified conversations a month and an assumed 10% conversion.
- The ranking: LeadsNow (ours, and we published this list), Belkins, SalesRoads, Abstrakt Marketing Group, Marketing General (MGI), Multiview. No agency here shows a peer group client, so read it partly as a buyer’s evaluation guide.
- Who buys: in the chair model the buyer is often one person. Vistage says its chairs are independent contractors who build their own groups, recruiting eight members to launch and growing to up to 18.
- Published prices: SalesRoads lists $11,950 per four weeks for one dedicated SDR. Abstrakt says outbound programs start around $5,000–$7,000 a month. LeadsNow charges 5–20% of sales generated. Belkins publishes tiers by yearly appointments but no dollar figures.
- The rule that decides it: the Launch-at-Eight clock. Months to launch = 8 ÷ (qualified conversations per month × conversation-to-member rate).
- The US-specific trap: since the FCC’s February 8, 2024 ruling, AI-generated voices count as “artificial” under the TCPA, so an AI-voice telemarketing call needs the same prior express written consent as a robocall.
How we ranked agencies for US CEO peer groups and chairs
Disclosure first: LeadsNow, a pay-per-result AI lead generation and appointment-setting agency founded in Melbourne, Australia, and selling in the US, published this page and ranks itself #1. Read that as our opinion. Every other agency was checked on its own live site on September 29, 2026. Where an agency does not publish a price, we say so. No agency paid to be included.
A US peer group is sold one CEO at a time, often by a chair or franchisee running a small practice, into a room of 12–16 executives from non-competing organizations (Vistage’s description of its groups). So we scored:
- Fit for a one-person buyer (25%). Can a single chair afford it and stop it without a long contract?
- Price transparency (20%). Is the cost published, so a chair can run the launch clock before a sales call?
- Owner-level reach (20%). Does it reach the CEO of an employing business, not a department head?
- Consent and compliance (20%). Does its channel mix survive the TCPA and CAN-SPAM?
- Membership evidence (15%). A named membership organization among its clients.
On criterion 5 we score low, and Belkins and MGI score highest.
How it works
How a new peer group chair gets from zero to eight members
Write the member profile
Set title, company size and industries you cannot take because a member already holds them. Give the agency that list.
Clear the consent rules
Decide which channels need prior consent before anyone dials. AI-voice calls fall under the TCPA’s artificial voice rules.
Book intro conversations
The agency books a qualified CEO into a call or an introductory event. That conversation is the unit you pay for.
Run the launch clock
Divide eight by monthly conversations times your conversion rate. If the answer runs past your launch date, add volume or change the profile.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
The agencies, ranked
1. LeadsNow AI
Best for: chairs and networks with a backlog of past guests, event attendees and lapsed members, who want to pay on booked conversations rather than on headcount. AI voice, SMS, email and chat agents contact prospects, screen them on title, company size and industry conflicts, and book the qualified ones into the chair’s calendar with reminders. Since 2017 we have booked 50,769+ AI-booked sales appointments and generated 1M+ leads, with 24 filmed client case studies (see our methodology) and a 4.6 rating from 43 Google reviews. Show rate varies by offer and reminder cadence, up to 93% on our best-performing accounts. Pricing is 5–20% of the sales we help generate, or roughly 1–5% of closed-deal value per appointment. How the calling side works is on our B2B appointment setting page.
Where we lose: none of our filmed case studies is a US peer group. Our AI-voice outreach is bound by the consent rules below, so cold AI calls to mobile numbers are off the table. We are not a US-headquartered firm, we do not run introductory events, and invoices vary month to month. If you want a human team at a published monthly price, SalesRoads or Abstrakt fits better; if you want proof with a membership body, Belkins.
2. Belkins
Best for: networks that want cold email and calling aimed at CEOs, with a membership result to point to. Founded in 2017, with a US address in Dover, Delaware, and offices in Denver and Europe, Belkins publishes a case study for the Texas Association of Business, which it says has “around 200 local chamber partners.” It reports reaching “CEOs, VPs, and Directors”, “100 appointments booked in 9 months” and a “56% increase in new paid memberships.” Its pricing page sells tiers by yearly appointments (30+, 100+, 200+) and lists an “Executive dinners series” among features, with no dollar figures. Limitation: the client is a state business association that closed its own sales, not a peer group, and the case study describes a campaign run during the COVID-19 outbreak.
3. SalesRoads
Best for: a larger network or regional group that wants a dedicated human SDR team with a published price. Based in Boca Raton, Florida, SalesRoads says it has helped more than 500 companies and created more than 100,000 opportunities. Its pricing page lists $11,950 per four weeks for one dedicated SDR and $16,750 for two, says programs run without long-term commitments and can be cancelled at any time, and recommends a 12-week go-to-market lab. Limitation: at that price a single chair needs several members from the program just to cover one quarter, and its industry pages (manufacturing, SaaS, healthcare, government, fintech, construction and others) do not include membership organizations.
4. Abstrakt Marketing Group
Best for: chairs or franchisees who want phone, email and LinkedIn outreach by US-based callers inside a defined territory. Abstrakt says every caller works from its St. Louis headquarters, and its FAQ puts outbound programs at “starting around $5,000–$7,000 per month”, with “exclusive territories” in every package. That territorial exclusivity maps well onto a peer group’s non-compete rule. Limitation: its showcased wins are in HVAC, telecom and construction, not membership organizations.
5. Marketing General Incorporated (MGI)
Best for: a large national executive network running membership marketing at scale. Based in Alexandria, Virginia, MGI says it has been “a pioneer in membership marketing” since 1978 and lists strategic planning, digital, data analytics and telemarketing. Its homepage quotes the American Nurses Association’s senior vice president for new member acquisition saying the program “has enabled ANA to grow membership by 92%.” No prices on the pages we read. Limitation: its clients are large professional associations, and it is likely oversized for one chair.
6. Multiview
Best for: an established network with a newsletter audience that wants targeted advertising to professionals. Multiview, based in Irving, Texas, and part of Stagwell, has a member acquisition advertising page for associations (persona, behavioral, sector and geo-targeting, retargeting and PPC) and names NBAA, HOPA and NARPM. Its main association offer is a publishing partnership that grows “non-dues revenue” for associations “at no cost.” Limitation: much of its lead generation is for advertisers who want to reach association members, not new members for you.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
US CEO peer group agencies compared
| Agency | HQ (own site) | Membership evidence | Published price or model | Channels |
|---|---|---|---|---|
| LeadsNow AI | Melbourne, Australia; sells in the US | None peer-group specific | 5–20% revenue share, or ~1–5% of deal value per appointment | AI voice, SMS, email, chat |
| Belkins | Dover, DE (plus Denver and Europe) | Texas Association of Business: 100 appointments in 9 months, 56% more paid memberships | Tiers by yearly appointments, no dollar figures | Cold email, LinkedIn, calling, executive dinners |
| SalesRoads | Boca Raton, FL | None listed | $11,950 per 4 weeks for 1 SDR; no long-term contract | Phone, email SDRs |
| Abstrakt Marketing Group | St. Louis, MO | None listed; exclusive territories | Outbound from ~$5,000–$7,000 a month | Phone, email, LinkedIn |
| MGI | Alexandria, VA | American Nurses Association: membership up 92% (client quote) | Not published | Digital, data, telemarketing |
| Multiview | Irving, TX | NBAA, HOPA, NARPM (associations) | Publishing partnership “at no cost” to associations | Programmatic, social, PPC |
The Launch-at-Eight clock: how long until a new group can meet?
The Launch-at-Eight clock is our rule for a chair choosing an agency: months to launch = 8 ÷ (qualified CEO conversations per month × conversation-to-member rate). Vistage’s chair page sets the eight. The conversion rates below are assumptions to replace with your own, not measured figures.
| Qualified CEO conversations per month | At 5% conversion | At 10% conversion | At 17.5% conversion |
|---|---|---|---|
| 10 | 16.0 months | 8.0 months | 4.6 months |
| 20 | 8.0 months | 4.0 months | 2.3 months |
| 40 | 4.0 months | 2.0 months | 1.1 months |
Read it as a price test. At the published SalesRoads rate, four months of one SDR is 4 × $11,950 = $47,800 (reading four-week blocks as months). If that SDR delivers 20 conversations a month at 10%, each of the eight founding members cost about $5,975 to acquire. Compare that with what a member pays you over their tenure before you sign anything. After launch the clock turns into upkeep: a 16-member group losing a quarter of its members a year (an assumption) needs four replacements, or 40 conversations a year at 10%.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Which outreach channels need consent in the US?
| Channel | Federal rule | What your agency must do |
|---|---|---|
| Cold email to a CEO | CAN-SPAM: “no exception for business-to-business email”; up to $53,088 per violating email | Honor opt-outs within 10 business days; include a valid physical postal address |
| AI-voice or prerecorded telemarketing call | TCPA; FCC Declaratory Ruling of February 8, 2024: AI-generated voices are “artificial” | Hold prior express written consent before the call |
| State rules | Vary by state | Ask which states the agency calls into and how it handles them |
The practical split: AI voice is for following up with people who asked to hear from you (past guests, inquiries, lapsed members); cold first touches to CEOs go by email, LinkedIn or a live caller. Our longer explainer on AI cold calling and the TCPA covers the detail. This is general information, not legal advice.
What to ask an agency before you sign
- Who is the sender? If you chair under a national brand, ask how the agency works within that brand’s marketing rules before it writes a word.
- What counts as a conversation? A booked call with a CEO who meets your profile, or any meeting? Get the definition in writing.
- How do you block conflicts? Give the agency your members’ industries so it never books a competitor.
- Can I stop after the launch? Volume matters most before the first meeting.
- Do you invite prospects to events? Vistage says its Market Leaders tell prospects about “introductory events”; a guest event is often the step before membership.
For a wider view of US calling firms, see our ranking of appointment setting agencies in the USA. The membership economics behind all of this are set out on our business clubs and masterminds hub.
Frequently asked questions
Is there a US lead generation agency that specializes in CEO peer advisory groups?
Not one that publishes it. On September 29, 2026 we found no CEO peer group case study on the agency sites we checked. The closest membership evidence is Belkins’ Texas Association of Business case study (100 appointments with CEOs, VPs and directors in nine months) and MGI’s association work. SalesRoads, Abstrakt and LeadsNow are B2B generalists you brief on your member profile.
How many members does a new Vistage group need to launch?
Eight. Vistage’s chair recruitment page says chairs recruit eight members to initially launch, then grow and sustain the group to up to 18. Its membership page describes groups of 12–16 executives from non-competing organizations meeting monthly.
Can an agency use AI voice to cold call CEOs for my peer group?
Not without consent. The FCC ruled on February 8, 2024 that calls made with AI-generated voices are “artificial” under the TCPA, and FCC rules require telemarketers to obtain prior express written consent before robocalling. Use AI voice for people who asked to hear from you, and email, LinkedIn or live callers for cold first contact. This is general information, not legal advice.
What does a lead generation agency cost for a CEO peer group in the US?
Published figures range widely. SalesRoads lists $11,950 per four weeks for one dedicated SDR. Abstrakt says outbound programs start around $5,000–$7,000 a month. LeadsNow charges 5–20% of sales generated or roughly 1–5% of deal value per appointment. Belkins sells tiers by yearly appointments without dollar figures.
How long does it take to fill a new CEO peer group?
Divide eight by your monthly qualified CEO conversations times your conversion rate. At 20 conversations a month and an assumed 10% conversion, eight members take four months; at 10 conversations and 5%, sixteen months. Replace the rates with your own before choosing an agency.
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