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Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
On our own operating model, rolling AI appointment setting into a corporate sales team is a 10–16 week job in calendar time, not the 5–10 business days a…
Read moreBuild it around four numbers a finance team can audit: the measured baseline cost of the process today, the incremental benefit after the do-nothing case is removed, the…
Read moreAI does four jobs well in B2B sales: respond first, qualify every lead, book and re-book the meeting, record what was said. Each moves one named metric. It…
Read moreAn agentic AI workflow needs five guards before it runs unattended: a bounded scope, a gate that can fail its output, a heartbeat that detects a stall, a…
Read moreScore five gates, not your tech stack: 5,000+ contactable records, 200+ new leads a month, a median lead response slower than 30 minutes, 60%+ of records with a…
Read moreDigital transformation replaces the systems your business runs on; AI transformation changes the decisions made inside the systems you already have. The budget difference is the whole point:…
Read moreSix uses of generative AI in marketing have a published effect size from a controlled trial: customer-conversation replies (+14% throughput), first-draft copy (−40% time), analysis inside AI’s competence…
Read moreUse AI first on the jobs where a customer is already waiting — the first response to an enquiry, the follow-up nobody gets to, qualification before the calendar,…
Read moreUsually not yet. An AI centre of excellence earns its overhead only once you cross two of three thresholds: AI running in production in 3 or more functions,…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
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The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar - with 2 pricing models: pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–25% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer - nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If nobody books, or none of your meetings show, we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel - responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month - roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue - closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence - up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
