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Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
2026 playbook for B2B buyers: require machine-checkable specs, 24–72 hour rejection windows, data ownership clauses, and use the $2,400 breakeven to judge...
Read moreFix onboarding, build habit loops, and follow an 8–12 week roadmap to raise retention. Eight levers and when to use pay per result partners.
Read moreBuild if you clear three capacity gates and have at least one reason to build; otherwise buy. In MIT Project NANDA’s 2025 research across 52 organisations, customised tools…
Read moreAustralia has no AI Act. As at September 2026, AI governance in Australia runs on existing law — the Privacy Act 1988, the Australian Consumer Law, the Spam…
Read moreMarketing automation is a licence to do the work; a managed service is a contract to have it done. HubSpot lists Marketing Hub Enterprise from US$3,600 a month…
Read moreAI does not clean a junk pipeline — it manufactures more of it, faster. Measure one number before you buy any volume: the share of the records you…
Read moreAI reduces costs through six mechanisms, and they reach the P&L at different speeds. The fast ones are attached to an invoice someone can cancel: in MIT’s 2025…
Read moreAI moves first-response time within days, and contact rate and average handle time within weeks: Klarna’s assistant cut customer resolution time from 11 minutes to under 2 in…
Read moreAt published list prices a US human SDR seat costs about $139,600 in year one and an AI SDR license runs $250–$2,500 a month. Neither figure is the…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
Related on Leads Now AI
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar - with 2 pricing models: pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–25% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer - nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If nobody books, or none of your meetings show, we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel - responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month - roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue - closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence - up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
