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Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
Launching ticket sales for a multi-day festival takes about 15 weeks from green light to on-sale in the planning model below: 8 weeks if the headliner is already…
Read moreA US event ticket pricing strategy now starts from the all-in number. Since May 12, 2025, the FTC’s Rule on Unfair or Deceptive Fees (16 CFR Part 464)…
Read moreTo prove ROI to event sponsors, report cost per qualified meeting and cost per opportunity, not lead counts or logo impressions: 67% of 150 senior B2B tech marketers…
Read moreTo get conference sponsors to renew, decide the renewal measure at signing, report against it within 14 days of the event, and offer first right of renewal on…
Read moreTo sell out a paid workshop in 30 days, sell most seats to people who already know you, and pace against a daily target. PheedLoop’s data on 467…
Read moreSponsorship sales is the work of selling an event’s audience to companies that want to meet it, through five stages: prospect list, outreach, discovery call, proposal and close.…
Read moreWebinar marketing is using a live or recorded online session to turn interest into sales, and most of the result is decided outside the session itself. Livestorm’s 2025…
Read moreConference marketing is the work of selling every revenue line of a conference: delegates, group seats, sponsors and exhibitors. Timing decides most of it. Maritz found 45% of…
Read moreSolar lead generation is the work of finding homeowners ready to buy solar or a battery and turning them into installed systems. Judge it by cost per install,…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
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The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar - with 2 pricing models: pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–25% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer - nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If nobody books, or none of your meetings show, we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel - responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month - roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue - closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence - up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
