No Australian source we checked publishes a standard price for a granny flat builder lead. hipages plans cost $139 to $649 + GST a month for 155 to 850 credits, and What’s The Damage sells leads from $25 or a $250-a-month territory. The number to budget is cost per signed granny flat: about $5,550 in our mid-band worked example.
At a glance: granny flat builder lead costs, October 2026
- hipages: $139, $249, $449 or $649 + GST a month for 155 to 850 credits, on a 6-month introductory term that renews on a 12-month term. Credits per lead vary by trade, location, job size, supply and demand. Every lead is capped at 3 businesses.
- What’s The Damage (WTD): pay-per-lead “from $25” with at most 2 tradies per lead, or an exclusive granny flat territory at $250 a month after a free first month.
- The job you are selling: a turnkey 2-bedroom granny flat of about 60m² typically costs $140,000 to $210,000, around $175,000, per WTD’s October 2026 guide.
- The cost most lead budgets miss: the site feasibility visit and quote you do before a granny flat can be priced.
- The asset on this page: the Feasibility-First Equation and a worked cost-per-signed-granny-flat table.
How much does a granny flat lead cost on hipages and What’s The Damage?
A granny flat lead on hipages costs its credits at 75.5 to 89.7 cents each plus GST, inside a six-month plan; WTD charges per lead or by territory.
| Option | Price (+ GST on hipages) | Credits or leads | Cost per credit | Minimum committed spend | Businesses per lead |
|---|---|---|---|---|---|
| hipages Starter | $139 a month | 155 credits, 1 postcode | 89.7c | $834 over 6 months | Up to 3 |
| hipages Advanced | $249 a month | 310 credits, 3 postcodes | 80.3c | $1,494 over 6 months | Up to 3 |
| hipages Premium | $449 a month | 595 credits, 5 postcodes | 75.5c | $2,694 over 6 months | Up to 3 |
| hipages Platinum | $649 a month | 850 credits, 10 postcodes | 76.4c | $3,894 over 6 months | Up to 3 |
| WTD pay-per-lead | From $25 a lead | Per SMS-screened job | n/a | None stated | Up to 2 |
| WTD exclusive territory | $250 a month, first month free | Every qualifying lead in your trade and city | n/a | None; cancel any time | 1 |
Plan prices, credits, postcodes, the 6-month introductory term and the 3-business cap are from the hipages membership costs page, read on 14 October 2026; the cost-per-credit and committed-spend columns are our arithmetic. The hipages lead credits policy says credits depend on trade category, job location, supply and demand, and the size of the job, and can move over time. hipages does not publish a credit price for a granny flat lead, so ask your rep for the credits on a granny flat build in your postcodes before choosing a plan. WTD’s terms are from its tradies page and the territory offer on its granny flat cost guide; “from $25” is a floor across all its trades, not a granny flat rate. Some older guides, including earlier pages of ours, quote 810 credits on Platinum; the page now says 850.
How it works
Working out what a signed granny flat costs
Total the month’s spend
Add plan fees, credits and ad spend for the month. Divide by the leads you accepted.
Screen before visiting
Check the lot, budget, finance and timing by phone. Visit only the leads that pass.
Cost each feasibility visit
Multiply site, design and quoting hours by your hourly cost. Spread it across leads at your visit rate.
Divide by signed contracts
Multiply leads per signed contract by the all-in cost per lead. Compare channels on that number.
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Why the granny flat price changes what a lead is worth
A granny flat lead is worth more than most trade leads because the job is large: WTD puts a turnkey 2-bedroom granny flat at $140,000 to $210,000, typically $175,000.
The same WTD granny flat cost guide lists studio and 1-bedroom builds at $110,000 to $160,000 turnkey, and names the two costs homeowners most often underestimate: site works and service connections at $15,000 to $40,000, and approvals at $3,000 to $12,000.
That gap between what a homeowner expects and what the job costs is why granny flat leads fail late. An enquiry from a homeowner who has seen a kit price and expects a turnkey build at that number looks like a lead, books a site visit, and dies at the quote. The lead cost was small; the site visit, the design time and the quote were not. Granny flats also fail on the block itself: in NSW, a secondary dwelling can only be approved as complying development on a lot of at least 450m², and below that the homeowner needs a development application through council.
A granny flat lead is cheap; a granny flat lead that reaches a site visit before anyone checked the lot and the budget is not.
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The Feasibility-First Equation: cost per signed granny flat
The Feasibility-First Equation says cost per signed granny flat equals leads per signed contract multiplied by the lead price plus the share of a feasibility visit each lead carries.
Cost per signed granny flat = leads per signed contract × (cost per lead + site-visit rate × cost of one feasibility visit and quote)
We found no published lead-to-contract rate for Australian granny flat builders, so every funnel input below is a labelled assumption. The feasibility visit is costed at 5 hours (site measure, easement and access check, preliminary layout and a priced quote) at an assumed $90 an hour, or $450. Replace each input with your own.
| Input or result | Efficient builder | Mid band | Struggling builder |
|---|---|---|---|
| Cost per lead (assumption) | $60 | $120 | $200 |
| Leads per signed contract (assumption) | 12 | 20 | 30 |
| Lead spend per signed granny flat | $720 | $2,400 | $6,000 |
| Site-visit rate (assumption) | 35% | 35% | 35% |
| Feasibility visits per signed granny flat | 4.2 | 7 | 10.5 |
| Visit cost per signed granny flat ($450 each, assumption) | $1,890 | $3,150 | $4,725 |
| Cost per signed granny flat | $2,610 | $5,550 | $10,725 |
| Share of a $175,000 granny flat (WTD typical 2-bedroom) | 1.5% | 3.2% | 6.1% |
In the mid band each lead carries $277.50 of cost: $120 for the lead plus 35% of a $450 visit. That is the real price of a granny flat lead, and it is more than double the price on the invoice. The method is the same one we used for what a pool lead costs in Australia; granny flats differ because the block and the approval pathway can kill a job that a phone call could have screened out.
How much does screening leads before the site visit save?
Screening granny flat leads by phone before the site visit cuts cost per signed granny flat from $5,550 to $4,200 in our mid band.
| Scenario (mid band) | Leads per signed | Site-visit rate | Lead spend | Visit cost | Cost per signed granny flat |
|---|---|---|---|---|---|
| Baseline | 20 | 35% | $2,400 | $3,150 | $5,550 |
| Leads at $60 instead of $120 | 20 | 35% | $1,200 | $3,150 | $4,350 |
| Phone screen before visiting | 20 | 20% | $2,400 | $1,800 | $4,200 |
| Faster first contact | 14 | 35% | $1,680 | $2,205 | $3,885 |
| Screening and faster contact | 14 | 20% | $1,680 | $1,260 | $2,940 |
The screening scenario assumes the same signed contracts from fewer visits, because the visits removed were the ones that would have failed anyway. The faster-contact scenario assumes reaching homeowners first moves the builder from 1 sale in 20 leads to 1 in 14; that is an assumption, and our guide to speed to lead for trade businesses covers how to measure your own.
A four-question phone screen does most of the work:
- The lot. Lot size, frontage, slope and rear access. In NSW, under 450m² means the complying development route is closed.
- The budget. Has the homeowner seen a turnkey price, including site works and approvals, or only a kit price?
- The money. Cash, equity or a loan, and whether it is approved yet.
- The purpose and timing. Rental, family or home office, and when they want to start.
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When should a granny flat builder buy more leads, and when fix the funnel?
A granny flat builder should buy more leads only when existing leads convert at about 1 in 14 or better and every site visit is screened by phone first.
| If your numbers look like this | Do this first | Why, in the model above |
|---|---|---|
| 14 or fewer leads per signed contract, visits screened | Buy more leads from the channel with the lowest cost per signed contract | The funnel already turns a lead into a contract cheaply |
| More than 20 leads per signed contract | Fix first-contact speed before adding spend | Moving from 20 to 14 saves $1,665 per signed granny flat |
| Site-visit rate above 35% with no phone screen | Screen lot, budget, finance and timing first | Cutting visits to 20% saves $1,350 per signed granny flat |
| Most of your leads are under 450m² lots in NSW | Price the development application pathway into your offer | Those homeowners cannot use the complying development route |
| 50+ quoted-but-unsigned granny flats from the last two years | Follow up old quotes before buying new leads | The site visit and quote are already paid for |
These thresholds are our decision rule built on the worked example, not an industry benchmark. For the last row, the database reactivation method applies.
What does running granny flat lead follow-up yourself cost?
Running granny flat lead follow-up yourself costs about 51 hours a month at 25 leads: fast first calls, phone screening, feasibility visits and months of quote follow-up.
At 25 leads a month, a 15-minute screening call each is 6.25 hours. At a 35% site-visit rate that is about 9 feasibility visits, and at 5 hours each that is 45 hours, before any chasing of quotes that sit with the bank or the council for weeks. That workload fits a builder with a salesperson or estimator on staff. It does not fit an owner who is also running the crews.
Outsourced follow-up is priced per lead, per booked appointment, or as a share of revenue. Across the market a booked call costs $30–$400 depending on industry, offer, price and many other variables. Our comparison of pay-per-lead vs pay-per-appointment in Australia explains the difference, and our guide to lead generation for granny flat builders compares the four ways Australian granny flat builders buy growth.
FAQ: granny flat builder lead costs
Granny flat builders asking what a lead costs usually ask next about credits, exclusivity and which enquiries to visit, answered below with October 2026 figures.
How many hipages credits does a granny flat lead take?
hipages does not publish a credit count for granny flat leads. Its lead credits policy says credits depend on trade category, job location, supply and demand, and job size. At plan rates a credit costs 75.5 to 89.7 cents before GST.
Is $200 too much to pay for a granny flat lead?
Not by itself. In our struggling-builder band, a $200 lead at 30 leads per signed contract costs $10,725 per signed granny flat, but the same $200 lead at 12 leads per contract costs about $4,290. The conversion rate decides it.
Which granny flat enquiries should I not visit?
Screen out enquiries that fail the lot or budget test first. In NSW, the Department of Planning says a secondary dwelling can only be complying development on a lot of at least 450m²; smaller lots need a council development application.
Are exclusive granny flat leads better than shared ones?
Exclusive leads remove the race to call, but cost less per signed contract only if your conversion improves enough to cover the higher price. hipages caps each lead at 3 businesses; WTD sends a pay-per-lead job to up to 2 tradies, and to one on an exclusive territory.
What is the cheapest source of granny flat leads?
Your own unsigned quotes are usually the cheapest source, because the site visit and quote are already done. Homeowners whose quote died on rental rules or finance may be ready now.
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