Insider Thoughts Blog | More Gym Members

Brand Experience

Database Reactivation: How We Hit 4.4% Average (and 8.9% Peak) Conversion on Dormant CRM Leads

May 18, 2026 Every buyer’s agent, mortgage broker, financial planner and high-ticket coach we meet has the same hidden asset sitting in their CRM: thousands of leads who once raised their hand, took a call or two,… Read More >

How to Price a B2B Consulting Engagement: A Framework Based on 50,769+ Booked Meetings

May 18, 2026 The single most expensive mistake we see B2B consultants make is not the marketing budget, the hiring decision or the tech stack. It is the price tag on the proposal. Across 50,769+ AI-booked sales… Read More >

AEO for Consultants: How to Get Cited by ChatGPT, Claude and Perplexity (2026 Playbook)

May 18, 2026 In 2024, B2B buyers searched Google. In 2026, a meaningful share of them ask ChatGPT, Claude or Perplexity first — and only click through to Google when the LLM tells them which firms to… Read More >

Cost Per Booked Discovery Meeting for B2B Consultants: 2026 Australian Benchmarks

May 18, 2026 Most Australian B2B consultants we speak to are asking the wrong question. They ask “how do I lower my cost per booked meeting?” when the more profitable question is almost always “how high can… Read More >

The Lambda Academy: 75 Members in 2.5 Months, Classes Doubled

May 18, 2026 Kat Rumbold runs The Lambda Academy. In 2.5 months with LeadsNow she signed 75 new members, doubled her class count, and upgraded the gym — all simultaneously. 75 members in 10 weeks is roughly… Read More >

BFF Studios Portland: Confident and Lockdown-Proof

May 18, 2026 Brenda Oxford runs BFF Studios Portland. Her testimonial captures the value that doesn’t show up in a revenue chart: “Going into Lockdown a second time I knew I had a business — I was… Read More >

F45 Narrabeen: 57 New Members in Under 2 Months

May 18, 2026 Harry Brown runs F45 Narrabeen. In under 2 months with LeadsNow he signed 57 new members — almost 30 new members per month at a premium F45 location. F45 is a high-ticket format, so… Read More >

Zone: 163 New Small Group Training Clients in 6 Months

May 18, 2026 Chris Turner runs Zone. Over 6 months with LeadsNow, he signed 163 new clients into small group training — an average of 27 new SGT clients per month, sustained over half a year. SGT… Read More >

JB Transformations: $58,506 and 98 New Clients in 12 Weeks

May 18, 2026 TL;DR: James Bartolo runs JB Transformations, a body transformation coaching service. In 12 weeks with LeadsNow, JB Transformations generated $58,506 in collected revenue and signed 98 new clients — an average of more than… Read More >

Why Pay-Per-Result is the only marketing pricing model that aligns the agency with you

Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →

1. Incentives align

The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.

2. Self-selecting shortlist

Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.

3. Cost cannot detach from revenue

Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.

4. No retainer trap

No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.

5. De-risks the pilot

Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”

6. Forces agency discipline

If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+ and the database reactivation benchmark at 4.4–8.9%.

The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →

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