The Leads Now AI blog
Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
Kat Rumbold runs The Lambda Academy. In 2.5 months with LeadsNow she signed 75 new members, doubled her class count, and upgraded the gym — all simultaneously. 75…
Read moreBrenda Oxford runs BFF Studios Portland. Her testimonial captures the value that doesn’t show up in a revenue chart: “Going into Lockdown a second time I knew I…
Read moreHarry Brown runs F45 Narrabeen. In under 2 months with LeadsNow he signed 57 new members — almost 30 new members per month at a premium F45 location.…
Read moreChris Turner runs Zone. Over 6 months with LeadsNow, he signed 163 new clients into small group training — an average of 27 new SGT clients per month,…
Read moreTL;DR: James Bartolo runs JB Transformations, a body transformation coaching service. In 12 weeks with LeadsNow, JB Transformations generated $58,506 in collected revenue and signed 98 new clients…
Read moreCaleb Ormsby runs 6 Pack Bootcamp. Over 4 months with LeadsNow he ran 80 × 21-day kickstarter memberships and converted 49 of them into ongoing memberships — approximately…
Read moreMichael Sullivan runs Focus. With LeadsNow he signed 81 new small group training members — and the second half of his quote is the part you don’t quote…
Read moreAshley Carucci runs FITA U. She came to LeadsNow after working with other agencies. Her testimonial does two things at once: it benchmarks the lead volume (“FAR MORE…
Read moreJulian Barucca opened Battleground, his first gym, and within 8 weeks of trading he had gone from zero to breaking even. For a brand-new gym, that’s the most…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
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The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+ and the database reactivation benchmark at 4.4–8.9%.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
