The Leads Now AI blog
Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
Cost per signed case is total marketing spend divided by the number of new clients who sign a retainer — equivalently, cost per lead divided by your lead-to-signed-case…
Read moreCompanion piece to our first-party dataset: 5,051 AI-search citation polls in 77 days. That post is the findings. This one is the method — so you can run…
Read moreAt a glance What is AI lead nurture? AI lead nurture is the automated, long-term follow-up of leads who have not bought yet — AI-driven SMS, email and…
Read moreAt a glance: Brenda Oxford opened her studio in Portland, regional Victoria in 2015 as Brenda’s Functional Fitness — now BFF Studios. When COVID hit, members “dropped off…
Read moreIn brief: Rob Freeme owns Fitranx, a fitness business with three facilities and 300+ clients in South Africa. When his Facebook marketing “tanked” coming back in the new…
Read moreMost advice about getting cited by AI search engines is written by people who have never measured a citation. We have. Since 19 May 2026 we’ve been running…
Read moreAt a glance: David Clarke runs DC Fitness, a personal training business. Early on he had doubts — “am I in the right place, doing the right thing?”…
Read moreAt a glance: Chris Hennessey took over The Outdoor Club, a fitness business, and was burnt by the takeover. In his words, he “didn’t really have a business”…
Read moreAt a glance: Ashley Carucci runs FITA U, a semi-private personal training facility in Paddington, Brisbane — a high-ticket fitness business built mainly on six-on-one training. In about…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
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The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
