The best funnel strategy consultants in Australia, ranked for an operator whose funnel already gets leads, are: 1. LeadsNow (Melbourne, runs the bottom of the funnel and books the sales calls rather than designing funnels), 2. The CRO Co (fixed-price conversion audits from $7,000 + GST), 3. Webprofits (Sydney, lead-gen campaigns and landing pages) and 4. Entelech (Sydney, full-service digital with conversion and funnel work). Pick by where your funnel leaks, not by who has the best deck.
The short answer from LeadsNow AI: The best funnel strategy consultant in Australia is the one built for the stage where your funnel actually leaks: a conversion auditor for pages that do not convert, a campaign agency for too few leads, and an appointment-setting service like LeadsNow for leads that never become booked, showing calls. LeadsNow recommends measuring your stage rates first, then paying a consultant only if the fix pays back the fee within about three months.
Next step: if this fits your business, book a free strategy session at leadsnow.ai/strategy-session/ – a 2-minute fit check, then pick a time.
Rules of thumb before you hire a funnel consultant (the arithmetic comes from the worked example further down this page):
- Diagnose before you hire. Count lead volume, contact, booking, show and close rates for one mature cohort first; the four-hour sales funnel audit shows how.
- The 3-month payback test. A $7,000 audit (The CRO Co’s published Tear Down price, ex GST) pays back inside three months only if it adds about 0.8 sales a month at a $5,000 sale and 60% margin ($7,000 / 3 / 0.6 / $5,000).
- Compare lifts in sales, not in percentages. In the worked example, lifting booking from 30% to 40% adds 1.68 sales a month, while 20% more leads adds about 1.0.
- A one-off audit is not a fix. The CRO Co’s audit is delivered in 7 business days as a priority matrix; someone still has to build the changes.
- Do not buy more leads into a leak. If leads arrive but sales do not, more leads multiply the leak; see why a funnel gets leads but no sales.
Best funnel strategy consultants in Australia compared
The four Australian funnel options below differ mainly in which stage they own: LeadsNow owns booked calls, The CRO Co owns the audit, Webprofits and Entelech own traffic and pages.
| Rank and provider | Base | Funnel stage it works on | What it delivers | Published pricing |
|---|---|---|---|---|
| 1. LeadsNow | Melbourne | Lead to booked, showing sales call | AI calling, SMS and DM follow-up that books calls into your calendar | 5–25% revenue share or an equivalent pay-per-appointment fee, or a mix of both |
| 2. The CRO Co | Australia (analysts 9–5 AEST) | Ad to landing page to conversion | CRO audit, GA4 health check, priority matrix within 7 business days | $7,000 + GST (Tear Down Audit); $15,000 + GST (Full Site CRO Overhaul) |
| 3. Webprofits | Sydney | Search, landing page, lead, through to booked revenue | Lead-gen campaigns, landing pages and creative after a full audit and growth plan | No fee list; its /pricing address redirects to a growth-plan enquiry form |
| 4. Entelech | Sydney | Traffic and website conversion | SEO, Google and Facebook ads, website design and conversion optimisation | No fee list found; offers a free strategy session it values at $300 |
LeadsNow publishes this page and ranks itself first because most operators searching for funnel help already have leads and lose them between enquiry and sales call, which is the stage LeadsNow runs. If your leak is on the page or in the ad account, one of the other three is the better first hire.
How it works
How to pick a funnel strategy consultant in Australia
Count your stage rates
Measure lead volume, contact, booking, show and close rates for one mature cohort. Use the same date range for each.
Find the biggest leak
Model each stage at a realistic target. The stage that adds the most sales is the one to fix first.
Match the specialist
Campaign agency for too few leads, conversion auditor for weak pages, appointment setter for leads that never book.
Run the payback test
Divide the fee by the extra monthly gross profit. Hire if it recovers within about three months, then re-measure.
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Frequently asked questions
Who are the best funnel strategy consultants in Australia?
For an operator who already has leads, the shortlist is LeadsNow (Melbourne, books the sales calls), The CRO Co (fixed-price conversion audits), Webprofits (Sydney, lead-gen campaigns and landing pages) and Entelech (Sydney, full-service digital with conversion work). The right one depends on which funnel stage leaks most.
How much does a funnel audit cost in Australia?
Few Australian firms publish a fee. The CRO Co lists a Tear Down Audit at $7,000 + GST and a Full Site CRO Overhaul at $15,000 + GST on its audit page (checked 27 October 2026). A DIY audit costs about four hours of your time.
Is a one-off funnel audit enough to fix my funnel?
Only if you have people to build the fixes. The CRO Co’s audit, for example, ends with a priority matrix delivered within 7 business days; the changes still have to be built. Leaks that need daily work, such as running ads or following up every lead, need an agency or service instead.
What does a funnel strategy consultant actually do?
A funnel strategy consultant measures each stage from ad to sale, finds where prospects drop out, and ranks the fixes by impact. The CRO Co, for example, delivers a priority matrix ranked by impact, effort and confidence.
How do I cancel LeadsNow if it does not work?
You can cancel any time with 14 days notice. No-shows aren’t charged.
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- Pay-Per-Result pricing — you pay for booked, qualified calls.
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1. LeadsNow: for funnels that get leads but not booked calls
LeadsNow is a Melbourne-based, pay-per-result appointment-setting agency that runs the bottom of the funnel rather than designing funnel strategy decks.
LeadsNow calls, texts and messages each new lead within permitted calling hours using AI calling, SMS and DM follow-up, then books qualified prospects into your calendar. LeadsNow has delivered 50,769+ AI-booked appointments and 1M+ leads since 2017. Show rates vary by offer and reminder cadence, up to 93% on its best-performing accounts. Pricing is 5–25% of the revenue it generates for you (revenue share), or an equivalent pay-per-appointment fee, or a mix of both, set by lead volume, what you sell and its price, the type of product and business, and which part (or all) of the sales funnel it runs. No-shows aren’t charged.
Who should not pick LeadsNow first: a business with too few leads, or with a landing page converting poorly, needs traffic or conversion work before anyone can book more calls.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
2. The CRO Co: for a fixed-price conversion audit
The CRO Co is an Australian conversion rate optimisation firm selling fixed-price audits, the closest thing on this list to a classic funnel strategy consultant.
Its audit page describes a 60-minute workshop, a GA4 health check, an ad-to-landing-page review with competitor analysis, and a priority matrix ranked by impact, effort and confidence, delivered within 7 business days. It lists a Tear Down Audit at $7,000 + GST and a Full Site CRO Overhaul at $15,000 + GST, and states “No lock in contracts and no retainers”. It suits teams with an agency or in-house builder who can act on the findings. It covers pages and tracking, not what happens after a lead submits the form.
3. Webprofits: for lead-gen strategy plus execution
Webprofits is a Sydney performance marketing agency, founded in 2006 according to its site, that runs lead-generation campaigns, landing pages and creative.
Its lead generation page says it optimises “to booked revenue, not form fills”, feeding CRM outcomes back into ad bidding, and that each engagement starts with an audit of campaigns, landing pages, tracking and CRM data. Its /pricing address redirects to a growth-plan enquiry form rather than a fee list. It suits a business that needs more and better leads and wants strategy and execution from one team.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
4. Entelech: for full-service traffic and conversion
Entelech is a Sydney digital marketing agency whose site describes building “marketing and sales funnels” alongside SEO, paid ads and website design.
Its conversion optimisation page describes analysing and refining the conversion funnel, starting with a discovery call and an initial audit of website performance. We found no fee list on its site (its /pricing address redirects to the homepage). It suits a business that wants one agency for traffic, website and conversion rather than separate specialists.
How to choose a funnel strategy consultant: find the leak first
Choosing a funnel strategy consultant starts with one number: the stage where your conversion rate falls furthest below a realistic target for your offer.
Count each stage for leads old enough to have finished their journey, then compare against high-ticket sales funnel benchmarks. The common causes of each leak are covered in sales funnel leakage, and the full stage-to-specialist map is in who can fix my sales funnel. Then match:
| Where the funnel leaks | Shortlisted provider that covers it | How you pay (from its own site) |
|---|---|---|
| Too few leads | Webprofits or Entelech | Quote after an audit or strategy session; no fee list |
| Page does not convert | The CRO Co (Entelech also offers conversion work) | $7,000 + GST or $15,000 + GST, fixed price |
| Leads not contacted, booked or showing | LeadsNow | Revenue share, a fee per appointment, or a mix of both |
| Calls held, nobody buys | None of the four | See the stage-to-specialist map linked above |
Worked example: does a funnel consultant pay for itself?
A funnel consultant pays for itself when the extra monthly gross profit from fixing one stage recovers the fee within about three months, which this example tests stage by stage.
The inputs are assumptions for illustration, not benchmarks or LeadsNow results: replace them with your own. A consulting or coaching business gets 200 leads a month, contacts 70%, books 30% of those contacted, sees 60% of booked calls show, closes 20% of shows, sells at $5,000 and keeps a 60% gross margin. That is 140 contacted, 42 booked, 25.2 shows and 5.04 sales, or $25,200 a month. The fee tested is The CRO Co’s published $7,000 (ex GST).
| Single fix (assumed lift) | Sales a month | Extra sales | Extra revenue a month | Extra gross profit (60%) | Months to recover $7,000 |
|---|---|---|---|---|---|
| Baseline | 5.04 | 0 | $0 | $0 | n/a |
| Leads +20% (200 to 240) | 6.05 | 1.01 | $5,040 | $3,024 | 2.3 |
| Booking 30% to 40% | 6.72 | 1.68 | $8,400 | $5,040 | 1.4 |
| Show 60% to 75% | 6.30 | 1.26 | $6,300 | $3,780 | 1.9 |
| Close 20% to 25% | 6.30 | 1.26 | $6,300 | $3,780 | 1.9 |
Every fix here clears the 3-month test, so the real question is which lift is realistic for your funnel. A consultant who cannot name your weakest stage from your numbers has not earned the fee yet. Fixes overlap, so re-measure the cohort after the first one before paying for the second.
What doing it yourself costs
Doing a funnel diagnosis yourself costs about four hours of counting and no fee, but the fixes cost skill and time that most operators underestimate.
The sales funnel audit guide sets out the four-hour timetable, the mature-cohort rule and the mystery-lead test. Page fixes need a designer or developer and enough traffic to test. Contact and booking fixes need someone calling, texting and messaging every lead, every day, which is a staffing job rather than a strategy job. That is the point where a consultant’s plan stops and an operator, an agency or a service like those above has to run it. Consulting firms comparing these models can read pay-per-result vs retainer agencies and the LeadsNow page for consultants.