How Much Do Business Coaches Charge in Australia? (2026)

Business coaches in Australia charge about A$230 an hour on average for a one-on-one session, excluding GST, according to Bark’s 2026 analysis of more than 430 business and career coaching quotes: around A$110 for newer coaches and A$380 for the most experienced. Ongoing one-on-one coaching averages A$3,200 a month, and group programmes A$700 a month.

• Per hour (Bark, updated 10 August 2026, excluding GST): A$110 entry level (from A$95), A$230 standard, A$380 expert.
• Per month: A$150 online group (entry), A$700 group, A$1,750 hybrid, A$3,200 one-on-one, A$5,000+ premium one-on-one.
• By city, per hour: Sydney A$295, Melbourne A$260, Brisbane A$225, Adelaide A$210, Perth A$205.
• GST: a coach must register once GST turnover reaches A$75,000 (ATO), so coaches above it add 10%.
• The Net Cost Test: monthly fee × 12, less any GST credit and the tax deduction at your rate, divided by turnover.

Rules of thumb (plain arithmetic from the worked examples on this page):

• If you pay A$3,200 a month plus GST for a year, expect invoices of A$42,240 including GST.
• If your business is GST-registered and the coaching is deductible at an assumed 25% tax rate, expect a net yearly cost of about A$28,800.
• If your turnover is A$1 million, expect that A$28,800 to be about 2.9% of turnover; at A$300,000 it is 9.6%.
• If you join a A$700-a-month group programme instead, expect a net yearly cost of about A$6,300 on the same assumptions.

How much do business coaches charge per hour in Australia?

Australian business coaches charge about A$230 per hour for a standard one-on-one session, excluding GST, with experience and city moving the rate most, according to Bark’s 2026 quote data.

All figures are from Bark’s Australian business and career coaching cost guide, last updated 10 August 2026 and based on more than 430 business and career coaching quotes. Bark also notes that in-person sessions cost 10% to 20% more than virtual ones, and that assessment tools such as DISC or 360-degree feedback add A$500 to A$2,000 to a package. The ICF’s 2023 study gives an older regional reference: US$259 per one-hour session across Oceania in 2022, all coaching types.

What does business coaching cost per month and per year in Australia?

Business coaching in Australia costs about A$8,400 a year in a group programme and A$38,400 one-on-one, excluding GST, on Bark’s monthly averages. Ongoing coaching is sold mostly as a monthly fee rather than by the hour.

The yearly columns are our arithmetic: monthly fee × 12, then × 1.1 where the coach charges GST. A monthly fee buys access, not a fixed number of hours, and Bark does not say how many sessions its monthly averages include. Divide any quote by the sessions it actually contains: A$3,200 a month for two one-hour sessions is A$1,600 per session hour, while four sessions is A$800 (both cadences are assumptions to replace with the coach’s own terms). Both are well above the A$230 hourly average.

The Net Cost Test: what business coaching really costs after GST and tax

The Net Cost Test shows one-on-one business coaching at A$3,200 a month nets to about A$28,800 a year after GST credits and a 25% deduction. That compares with A$42,240 invoiced.

Worked through, with the tax rate as a labelled assumption:

1. Invoiced: A$3,200 × 12 = A$38,400, plus 10% GST = A$42,240.
2. GST credit: a GST-registered business claims the A$3,840 GST back through its BAS, leaving A$38,400.
3. Tax deduction: if the coaching is a deductible business expense, at an assumed 25% tax rate the deduction is worth A$9,600, leaving A$28,800.
4. Share of turnover: A$28,800 ÷ A$1,000,000 = 2.9%; on A$300,000 it is 9.6%.

LeadsNow’s working rule from this table: if the net yearly cost is under about 2% of turnover, coaching is a modest bet for an owner with a specific goal; above about 5%, start with a group or hybrid programme and write down the measurable result you expect. The 2% Line is our rule, not a published benchmark. Bark’s own guide points businesses turning over A$300,000 to A$1 million towards group or hybrid programmes at A$700 to A$1,750 a month. The 25% and 30% rates are examples only; your rate depends on your business structure.

Do Australian business coaches charge GST, and is coaching tax-deductible?

Australian business coaches must charge GST once their GST turnover reaches A$75,000 a year, the ATO’s registration threshold, so a coach above that turnover adds 10% to the quoted fee.

Bark quotes its averages excluding GST, so ask every coach whether a price includes it. On the buyer’s side, the ATO says you can claim a deduction for most expenses incurred in carrying on your business if they are directly related to earning your assessable income, reduced for any private purpose. Coaching that is partly personal, such as life or career coaching for the owner, may need to be apportioned. If your business is registered for GST, you claim GST credits on business purchases through your BAS. This is general information, not tax advice: confirm your own position with a registered tax agent.

How does executive coaching pricing differ from business coaching in Australia?

Executive coaching in Australia costs about A$6,500 a month on Bark’s 2026 averages, roughly twice standard one-on-one business coaching at A$3,200, and it is often sold as a programme for senior leaders.

Bark puts a single executive coaching session at about A$750, a typical session rate of A$400 to A$900, a three-month engagement at around A$10,000 and a six-month programme at around A$24,000. Executive coaching is often bought by an employer rather than the owner, which changes who signs and how the engagement is scoped; our executive coaching pricing models page covers hourly, programme and retainer structures, and how to sell executive coaching to companies covers the corporate buyer.

What does the price gap mean for an Australian business coach winning clients?

An Australian business coach charging A$3,200 a month earns about 4.6 times what a A$700 group seat brings in per client.

So each one-on-one discovery call is worth far more than a group enquiry. The ratio is plain arithmetic on Bark’s averages: A$3,200 ÷ A$700 = 4.57. A coach selling one-on-one needs fewer, better-qualified conversations; a coach selling group seats needs volume. The do-it-yourself route, referrals, LinkedIn content and workshops, costs time rather than cash and holds up until the calendar needs more than a few new clients a month. For the client-acquisition side, see how business coaches get clients and lead generation for business coaches in Australia; for how booked discovery calls are handled, see appointment setting for coaches. The US picture, priced in US dollars with free SBA mentoring as the alternative, is in what business coaches charge in the US.

Frequently asked questions

Australian business owners ask these five questions most often about business coaching fees, from hourly rates to GST and tax deductions.

How much do business coaches charge in Australia?

About A$230 an hour on average for a standard one-on-one session, excluding GST, according to Bark’s 2026 Australian cost guide. Ongoing one-on-one coaching averages A$3,200 a month and group programmes A$700 a month.

How much does a business coach cost per month in Australia?

Bark’s 2026 averages are A$700 a month for a group programme, A$1,750 for a hybrid, A$3,200 for standard one-on-one coaching and A$5,000 or more for premium one-on-one, all excluding GST.

Do business coaches charge GST in Australia?

Yes, once registered. The ATO requires GST registration when GST turnover reaches A$75,000 a year. Ask whether a quote includes the 10%.

Is business coaching tax-deductible in Australia?

Often, if it is directly related to earning your business income. The ATO says most expenses incurred in carrying on a business are deductible on that basis, less any private portion. Confirm with a registered tax agent.

Which city has the most expensive business coaches in Australia?

Sydney, at about A$295 an hour on Bark’s 2026 data, ahead of Melbourne at A$260, Brisbane at A$225, Adelaide at A$210 and Perth at A$205, all excluding GST.