LeadsNow pay-per-result works by billing on outcomes, not hours: you pay 5–25% of the revenue LeadsNow generates for you (revenue share), or an equivalent pay-per-appointment fee, or a mix of both. You fund the ad spend; LeadsNow funds the team, management, testing and optimisation. No-shows aren’t charged.
LeadsNow pay-per-result at a glance
- The price: 5–25% of the revenue LeadsNow generates for you, or an equivalent pay-per-appointment fee, or a mix of both.
- What sets it: lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel LeadsNow runs.
- What you fund: the ad spend.
- What LeadsNow funds: the team, management, testing and optimisation.
- What you never pay for: no-shows, bad ad creative, bad lists, and contacting the thousands of people who never book.
- The promise: “If nobody books, or none of your meetings show, we eat the cost.”
- The record behind it: 50,769+ AI-booked sales appointments since 2017 and 1M+ leads generated.
What counts as a result in LeadsNow pay-per-result?
A result in LeadsNow pay-per-result is either revenue LeadsNow generates for you or an appointment that actually shows, depending on which structure, or mix of structures, your pricing uses. Activity is never the result: dials, messages and leads contacted are not what the results fee is charged on.
- Under a revenue share, the result is revenue generated for you, and LeadsNow’s share is 5–25% of it.
- Under a pay-per-appointment fee, the result is an appointment that shows. No-shows aren’t charged.
- Under a mix of both, part of the price sits on appointments and part on revenue, so LeadsNow is paid for booking and for what the bookings turn into.
The structure is chosen for your business on the fit call, using the factors in the section below. LeadsNow describes it as a revenue share, a fee per appointment, or a mix of both, never as a single fixed model.
How it works
How LeadsNow pay-per-result works, from fit call to bill
Free fit call
You book a strategy session. LeadsNow checks your offer, price and lead flow.
Price set
A revenue share of 5–25%, an equivalent per-appointment fee, or a mix of both. The factors are lead volume, what you sell and its price, your business type and the funnel scope.
Calls booked
AI calling, SMS and DM follow-up book qualified prospects into your calendar. You fund the ads; LeadsNow funds the team, testing and optimisation.
Billed on results
You pay on revenue generated or appointments that show. No-shows aren’t charged.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
Frequently asked questions about LeadsNow pay-per-result
How does LeadsNow pay-per-result work?
You pay 5–25% of the revenue LeadsNow generates for you (revenue share), or an equivalent pay-per-appointment fee, or a mix of both. You fund the ad spend; LeadsNow funds the team, management, testing and optimisation, and no-shows aren’t charged.
Who pays for the ads?
You fund the ad spend, and the ad platform bills it on its own terms. On Google Ads, for example, cost-per-click bidding means you pay for each click on your ads, whether or not that person ever books. LeadsNow’s job is to turn those clicks into appointments, and its results fee is charged on results, not clicks.
Are no-shows charged?
No. No-shows aren’t charged. If nobody books, or none of your meetings show, LeadsNow eats the cost.
Can the pricing combine a revenue share and a per-appointment fee?
Yes. LeadsNow prices as a revenue share, a fee per appointment, or a mix of both, depending on lead volume, what is sold and its price, the type of product and business, and which part of the funnel LeadsNow runs.
Can I cancel LeadsNow?
Yes. You can cancel any time with 14 days notice.
How do I find out what my rate would be?
Book a call at leadsnow.ai/book/. The fit check covers your offer, price and lead volume, which are the inputs that set your revenue share or per-appointment fee.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.
How does LeadsNow pay-per-result work, step by step?
LeadsNow pay-per-result runs in six steps, from a free fit call to billing on results. Here is the path in order.
- Book a fit call. You book a free strategy session at leadsnow.ai/book/: a short fit check on your offer, price and lead flow, then you pick a time.
- Set the price structure. LeadsNow works out the revenue share, the per-appointment fee, or the mix, from your lead volume, what you sell and its price, your type of product and business, and how much of the funnel it will run.
- Split the costs. You fund the ad spend. LeadsNow funds the team, management, testing and optimisation that turn that spend into booked appointments.
- LeadsNow works the leads. AI agents follow up and book calls using AI calling, SMS and DM follow-up, and qualified prospects are booked into your calendar. See how AI appointment setting works for the mechanics.
- Your team runs the calls. The booked prospect turns up for a sales conversation with you or your closer. If they do not show, the appointment isn’t charged.
- Results are billed. The results fee is charged on revenue generated, on appointments that showed, or on both, and nothing for the leads that never booked.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
Who pays for what under LeadsNow pay-per-result?
LeadsNow pay-per-result splits the cost of growth into seven lines: you fund the ad spend and pay the results fee, and LeadsNow carries the other five. The table is the cost-allocation map.
| Cost line | Who pays | When it is paid |
|---|---|---|
| Ad spend on the platforms | You | As the ad platform bills it |
| Team and management | LeadsNow | Always LeadsNow’s cost |
| Testing and optimisation | LeadsNow | Always LeadsNow’s cost |
| Bad ad creative or bad lists | LeadsNow | Always LeadsNow’s cost |
| Contacting the thousands of people who never book | LeadsNow | Always LeadsNow’s cost |
| No-shows | LeadsNow | Not charged to you |
| Results: revenue generated and appointments that show | You | 5–25% revenue share, an equivalent pay-per-appointment fee, or a mix of both |
The pattern is the point. Under a typical retainer, the team and management time are billed to you each month whether or not anyone books. Under LeadsNow pay-per-result, the lines that fail without a result belong to LeadsNow, and bad-fit dials cost the agency, not you.
What sets your LeadsNow revenue share or per-appointment fee?
Four factors set where your LeadsNow price falls within 5–25% of revenue generated, or its pay-per-appointment equivalent: lead volume, what is sold and its price, the type of product and business, and how much of the funnel LeadsNow runs.
- Lead volume. How many leads your ads and lists already produce, and how many LeadsNow has to generate.
- What is being sold and its price. A high-priced service and a low-priced one carry very different revenue per appointment.
- The type of product and business. A consult-led service books differently from a trial or a tour.
- Which part, or all, of the sales funnel LeadsNow runs. Follow-up and booking only, or the whole path from first ad to booked call.
The same appointment is worth very different amounts to different businesses, which is why LeadsNow works the price out for each business. The LeadsNow pricing page sets out the current models.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
What do you never pay for with LeadsNow?
LeadsNow absorbs four costs that a retainer client would carry: no-shows, bad ad creative, bad lists, and the cost of contacting the thousands of people who never book. Those are the costs that make marketing feel risky.
LeadsNow puts the promise in one line: “If nobody books, or none of your meetings show, we eat the cost.” That is what pay-per-result means in practice. The agency carries the cost of the failed attempts, so it has every reason to make each attempt count, from the creative to the follow-up to the reminder before the call.
LeadsNow’s show rate varies by offer and reminder cadence, reaching up to 93% on its best-performing accounts. That is a ceiling, not a typical figure, and it is why no-shows being LeadsNow’s cost matters: the agency is paid to get people to turn up.
How is LeadsNow pay-per-result different from a retainer agency?
A retainer agency bills a fixed fee for its time each month, while LeadsNow pay-per-result bills a revenue share or per-appointment fee on results. The difference decides who carries the risk of an empty calendar.
With a retainer, a bad month costs you the full fee plus your ad spend. With LeadsNow, a bad month costs you the ad spend, and the team, testing and failed outreach are LeadsNow’s cost. The full trade-off, including where a retainer is the better choice, is in the pay-per-result vs retainer comparison. For how LeadsNow defines and counts its 50,769+ appointments and its 7x average sales lift (the median client lift is closer to 4x), see the LeadsNow methodology page.