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Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
Usually it is arithmetic, not attitude. At a twelve-touch cadence and four minutes a touch, a rep with eight hours a week free for new-lead follow-up can carry…
Read moreGetting leads but not converting is rarely one broken thing. Your conversion rate is eleven rates multiplied together, and the worst-looking link is usually not the one worth…
Read moreUsually it goes downstream of the ad account. On a $10,000 month at $4 a click, 2,500 clicks become 100 leads, 20 actual conversations, 8 booked calls, 4…
Read moreMissing calls from leads costs you the callers you never get back. Work it out as: missed calls × the share you never reach on a callback ×…
Read moreCover the live conversations first and hire second. Booked calls are the safest thing you own; mid-thread conversations decay in days. Replacing the seat takes roughly 19 weeks…
Read moreFifty thousand dormant records are not dead — they are unworked. Across our own Colliers-era database reactivation campaigns, dormant CRM leads converted to booked qualified appointments at 4.4%…
Read moreCoaching discovery calls rarely die at the close. They die at one of five earlier points, and in our own client work the most common is the fifteen…
Read moreThere is no published benchmark for close rates on offers above $5,000. The nearest hard numbers are a 68% MQL-to-SQL rate and a 19% new-logo win rate across…
Read moreNeither, until you split them. Take your last 50 leads, group them by source, and compare close rate — closed deals over qualified opportunities, not conversion rate. If…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
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The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — priced one of two ways — pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–20% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer — nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 7 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel — responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month — roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue — closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence — up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
