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Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
Split the fall in two before you change anything. Primary student visa grants across all sectors fell 9.7% in 2025–26, from 322,773 to 291,536, on Department of Home…
Read moreYou fill it with conversations, not an audience. Work backwards from the seat count: conversations needed = seats ÷ close rate, and contacts needed = conversations ÷ conversation…
Read moreDo not relaunch yet. Divide your launch registrations by your list size in thousands. Under 10 registrations per 1,000 list members is a reach failure, not an offer…
Read moreIf your RTO’s starts are down, check the sector baseline before you change anything. Government-funded VET students fell 6.8% nationally in January–June 2025 — 866,055 students, down 63,320…
Read moreChoose on sub-sector, not on the word “education”. RTOs, CRICOS providers, universities, independent schools and course creators buy five different things, and almost no agency does two of…
Read moreRank enrolment levers by gate size, not by audience size. There are four numbers: enquiry to tour, tour to application, application to offer, offer to start. The one…
Read moreIndependent school enrolments in Australia grew 3.4% in 2025 while government school enrolments fell 0.2% (ABS Schools, 2025, released 5 March 2026). Demand is not the constraint. Choosing…
Read more“Our enrolments are down” is a trend only when the fall survives three tests: it repeats across two consecutive intakes, it opens a gap against your sector, and…
Read moreLead generation for consulting firms works when you systematise the targeting, not the delivery. Build the list from the last 20 engagements you actually delivered, extract the event…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — priced one of two ways — pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–20% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer — nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 7 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel — responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month — roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue — closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence — up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
