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Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
To follow up demo requests that never booked a meeting, run a 14-day, six-touch recovery cadence: call within minutes of the abandoned request, send an SMS and an…
Read moreYes: a SaaS company should let customers pause instead of cancel when the cancel reason is temporary, and only inside the cancel flow. On 100 paused accounts at…
Read moreShould you offer a win-back discount in SaaS? Yes, but only to customers who left over price, only for a fixed number of months, and only when the…
Read morePool builders get leads in winter by selling the build date rather than the pool. On the backcast below, a family that wants to swim by 1 November…
Read moreRoofers get leads after a hail storm by working the 72 hours after a Bureau of Meteorology severe thunderstorm warning for large hail (2 cm or more): answer…
Read moreRenovators get repeat work from past clients by mapping each finished job to the room that client is likely to renovate next and contacting them on a fixed…
Read moreKitchen renovators should charge a design fee, credited to the contract, when fewer than about 40% of their free designs become signed jobs. At 10 design hours and…
Read moreA kitchen renovator needs about 16 leads a month to sign roughly three $35,000 kitchens, or $100,000 of monthly work, if the leads are exclusive enquiries. The same…
Read moreYour executive search firm should switch from contingency to retained when its contingency fill rate sits below its break-even fill rate. On a $250,000 base role, a 25%…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar - with 2 pricing models: pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–25% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer - nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If nobody books, or none of your meetings show, we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel - responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month - roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue - closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence - up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
