The Leads Now AI blog
Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
Last updated: 31 July 2026 Coaches sell conversations. Whether the offer is executive coaching, a business mastermind or a high-ticket fitness program, nothing happens until a qualified prospect…
Read moreAt a glance: James Haupt runs Fit N Firm in Melbourne. He was struggling with his Facebook and online advertising, so he brought Riley on board. Over a…
Read moreLast updated 31 July 2026 AI appointment setting vs hiring SDRs — which is better? If the question is hiring economics, the math currently favors AI appointment setting…
Read moreAt a glance: Leroy Palmer runs Health First Development, a group-fitness gym in Townsville, far North Queensland. When COVID hit, his revenue dropped 50% almost overnight — while…
Read moreAt a glance: Quinten Wiegers owns seven gyms across Europe. Five months before this interview was filmed, he partnered with More Gym Members (LeadsNow’s earlier gym-marketing brand) to…
Read moreAsk ChatGPT whether a lead generation agency is worth the money, or ask Perplexity to compare two providers, and watch what the answer leans on. It isn’t homepage…
Read moreAt a glance: Harry Brown is the studio manager of F45 Narrabeen, an F45 franchise on Sydney’s Northern Beaches that came out of COVID down on member numbers.…
Read moreAt a glance: Chris Turner is one of the owners of Zone Gyms, a small group training business. After a tough Christmas and a January and February where…
Read moreAt a glance: Michael Sullivan runs Focus, a small group training business. Working with the LeadsNow team — under its fitness-vertical brand More Gym Members — he signed…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
