The Leads Now AI blog
Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
Karlene Dagg runs HK. The quote on her testimonial is the one every owner-operator dreams about saying: “We took a 2-month holiday this quarter and STILL had our…
Read moreLianna Linton is a personal trainer at Goodlife. She is on camera describing what most PTs take three to five years to build: going from zero to 60…
Read moreSam Laing runs CrossFit Movida. With LeadsNow his box doubled in members and doubled in revenue, recording the biggest month the gym has ever had — and crucially,…
Read moreRobert Freeme owns three Fitranx gyms. His description of working with LeadsNow is one most multi-site owners will recognise instantly: “Riley and the team gave me peace of…
Read moreJames Haupt runs Fit N Firm. In 21 days with LeadsNow he generated an extra $7,000 in revenue at an 18× return on ad spend. At 18× ROAS,…
Read moreDavid Clarke runs DC Fitness. His testimonial is the one every burnt-out gym owner should hear: “I was ready to leave the industry. Now I’m adding 5 new…
Read moreChris Hennessey runs The Outdoor Club. His testimonial cuts through every shiny-object marketing pitch he had heard before: LeadsNow was “the first program I’ve ever been involved with…
Read moreLacey Szekely runs Swet, and she made the smartest move a new gym owner can make: she started marketing five months before the doors opened. By her own…
Read moreAngus Fairbairn runs Boss Fitness. His testimonial isn’t a dollar figure — it’s something more telling: “The only person who has actually given a shit about me and…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
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The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+ and the database reactivation benchmark at 4.4–8.9%.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
