The Leads Now AI blog
Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
At a glance: Lacey Szekely opened Swet Fitness, an independent high-intensity training studio in Reno, Nevada — and found Riley about five months before the doors even opened,…
Read moreAt a glance: Angus Fairbairn runs two online fitness coaching businesses — Boss Fitness and Barbells and Burgers — and has been in the game, physically and online,…
Read moreEvery vendor blog quotes the same three appointment-setting statistics, and half of them link to pages that no longer exist. This page is the fix: 25+ statistics on…
Read moreAsk what a lead costs in Australia and you’ll usually get a number someone half-remembers from a US blog post, quoted in the wrong currency. This page is…
Read moreAt a glance: Julian Barucca is director and head trainer at Battleground, a premium group-training and semi-private gym. Seven and a half weeks after opening, he was about…
Read moreAt a glance: Karlene Dagg and co-owner Hector run Holistic Health Club, a premium personal training gym in Darwin. Their “Body and Lifestyle Project” campaign with the LeadsNow…
Read moreAt a glance: Lianna Linton is a personal trainer who restarted her business after time overseas — starting from zero sessions, with no internet marketing experience. Working with…
Read moreAt a glance: Scott Rodriguez coaches at Stoneway CrossFit. He’d been burned by lead-gen companies that promised to double his gym “in no time”, so he did his…
Read moreAt a glance: Ben Channon runs BFitt, an established gym with nine full-time trainers and an allied health arm. Working with the LeadsNow team — under its fitness-vertical…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
