The Leads Now AI blog
Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
Are you stuck for ideas around Gym Promotions that work? With Gyms, PT Studios and Health Centre’s popping up on every corner, the Fitness Industry sure can be…
Read moreYou can always get more money, but you can’t get more time!” There has been no wiser word spoken about effective time management for Fitness Coaches than this…
Read moreSMS can be a very valuable tool for a fitness business. It allows you to communicate with both prospective and current members, and since we are all busy…
Read moreTips On Attaining Your Old Fitness Client’s Have you got a long list of leads that you have been unsuccessful in getting across the line to join your…
Read moreA term that we often use in sales is CAC, which stands for Customer Acquisition Cost. It’s basically a dollar value on the amount of money it takes…
Read moreDid you know that over 90% of all online search occurs in Google, and the average person turns to google for answers approximately three to four times a…
Read moreA couple of days ago we chatted about why allowing your members to ‘bring a friend’ can enhance your business, but we thought we should explain the financial…
Read moreWhat makes joining a gym so hard? Is it the intimidation factor that most people are already in shape when your clients feel like they are just starting…
Read moreThe festive season is just around the corner, and if you haven’t put plans into place for your gym or fitness business just yet then you are in…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
Related on Leads Now AI
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — priced one of two ways — pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–20% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer — nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 7 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel — responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month — roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue — closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence — up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
